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The Rise of AI Tools: Verticals to Watch, Part 5

Conversica

Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects. Luckily, sales is also using AI. It’s a lot.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Renewed focus on data quality. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. These are the trends that are mentioned most often: Improved ROI & Reporting.