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How To Decide Whether Marketo RCA Is Right For You


The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. Marketo RCA)? Conclusion.

5 Stages of Marketing Operations, the Unicorns of B2B Marketing


They’re the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes the strategy. They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM. Also responsible for data hygiene, they structure the reporting processes and evaluate overall return-on-investment. Happy Monda

Marketing Automation Trends for 2010


The need for new analytical skills. Renewed focus on data quality. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. In 2010 there will be many integrations between marketing automation and CRM systems that will change how teams work together to close business. Access to this data is the foundation for making budgetary and, when necessary, process changes. 2009 was the year in which Marketing Automation really took off. predictions.