• MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Adwords, Analytics] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. Ops and analytics nerd? Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. So, don’t just take our word for it! Sessions.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Adwords, Analytics] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. CRM software like Salesforce or HubSpot. A solid CRM solution like HubSpot or Salesforce will help you track all customer relationships, and provide valuable insights . The most common example is Google Analytics.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Adwords, Analytics] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., You love data. What's worse? 1) Megalytic. 2) Databox.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Adwords, Analytics] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. Our customers are at the forefront of our minds.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, Analytics] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords, Analytics] Lead Liaison Debuts Integrations Marketplace
    It’s important to have a company’s CRM, the central hub for contacts, accounts, and opportunities, and marketing automation suite communicate with each other. Powerful integrations also include Base , Insightly , Microsoft Dynamics , ConnectWise , Zoho CRM , and more! Lead Liaison integrates with over 400 3rd-party applications.
  • LEAD LIAISON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, Analytics] Lead Liaison Launches Google AdWords Connector
    Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. In just a few simple steps, Google AdWords can be connected to Lead Liaison’s Revenue Generation Software®. ALLEN, TX.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Adwords, Analytics] How To Decide Whether Marketo RCA Is Right For You
    The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. What Is Revenue Cycle Analytics (i.e. Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e. Marketing Analytics marketo rcaMarketo RCA)?
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords, Analytics] 4 Steps to Get Started with Marketing Automation
    Got a CRM? Analytics tools? Integrate your CRM. CRM integration is often a first priority, and for most companies, it should be! If you’re using a CRM, you’ll appreciate the expanded view you get into prospect and customer behavior. Getting new software up and running can be intimidating. We understand your pain.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Adwords, Analytics] How To Measure Paid Media ROI (ROAS)
    Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. Paid Media - whether it’s search, social, display, etc. -
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Adwords, Analytics] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    They rely on website analytics and mainly report on website traffic, using these top-of-funnel metrics to report on their success. Using an attribution solution, which is integrated directly with the company’s CRM, B2B marketers can take advantage of bottom-of-funnel (BOFU) tracking. B2B marketing is no easy task. Where are you?
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Adwords, Analytics] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    You have a Marketing Automation Platform (MA) and a Customer Relationship Management (CRM) software? You want to see the results in the reporting engine of the CRM, because that is where inbound leads get connected to pipeline and results? and your CRM, and help cut through many of the challenges you will face in making it all work.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Adwords, Analytics] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Marketing software vendors who offer products to manage search and social media advertising, like Marin Software and Wordstream, build on top of Facebook and Google — but they also compete with the direct advertising products offered by those services, such as Google AdWords and Facebook Atlas. billion. Are the above points too indirect?
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Adwords, Analytics] Influencer marketing tools of the trade
    What GroupHigh does amazingly is that it integrates directly into my Google Mail account so any emails I send out from within GroupHigh’s Social CRM interface lives in both my personal Google inbox and also in the history of each blogger as well. We’re off to the races! Check, check, check, check, and check! OK, now on to tools.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Adwords, Analytics] B2B Conversion Tracking Best Practices
    If you’re using Google Analytics to track web conversions, a conversion can be so many different things. It passes along information from the specific ad to the web analytics platform that contains the medium (e.g. AdWords), campaign, content, and term for the ad. conversions and AdWords gets 0.5 Analytics
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Adwords, Analytics] Creating Killer Content with Data: Pubcon Austin 2016
    I like to use the following: Google Analytics. CRM / Email Database. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Search Analytics Top Pages. Does your content team have access to your CRM or your marketing automation tool? Let’s be real. Phew….
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Adwords, Analytics] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    Eventually, the team chose Bizible and made it the core of their marketing analytics and tracking. “ We’re in B2B analytics heaven.”. Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Adwords, Analytics] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. When it comes to taking action, should you maintain the same budget allocation to Facebook and AdWords? Data overload is a real problem.
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Adwords, Analytics] Predictive Personalization and Call Tracking
    Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email. Being able to connect the dots between website visitors, incoming phone calls and email marketing is important where being able to build a complete view of prospects is concerned. Are sales calls and conversations truly effective?
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords, Analytics] The Ultimate Dictionary of Marketing Terms You Should Know
    2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 27) Customer Relationship Management (CRM). heck, even marketing acronyms. 1) A/B Testing. 4) B2B (Business-to-Business).
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Adwords, Analytics] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. How will the sales opportunities be tracked (what CRM/lead tracking technology will sales use)? Does sales have access to your marketing analytics and insights for the leads handed off? Maybe it was one that made you stop and think. 1) Personas.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Adwords, Analytics] Marketing attribution systems: a quick look at the options
    I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not. Sometimes random is just random. How does the vendor do the attribution calculations?
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Adwords, Analytics] 8 Ways to Improve Your Online Content Marketing
    You can identify this content by listening to audience feedback via social media, reviewing your social analytics, and referring to the various content performance metrics (landing page conversions, email open and content offer download rates, etc.) Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Snackable Content.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Adwords, Analytics] Your website must adapt based on data
    But, according to my girlfriend, who works for a Fortune 500 company and basically lives in her CRM and her MAS, she really couldn’t do any of it without them. The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. It’s about priorities.
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Adwords, Analytics] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM. Their goal is to improve effectiveness across the entire strategy, at least as it relates to marketing strategy, data collection, and consequent improvements based on the analytics they analyze. Are you a unicorn?
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Adwords, Analytics] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System. It’s a common belief that marketers can hack together an attribution system themselves, using a combination of web and channel analytics, plus some Excel expertise. When it comes to attribution, web analytics (e.g. Marketing Automation. W-shaped?
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Adwords, Analytics] Unveiling The Pipeline Marketing Technology Stack
    In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). Web analytics has the answer. Traffic Technology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Adwords, Analytics] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SOCIAL CRM ALLINA HEALTH : Used CRM to manage its data warehouse. Within 2 years, the CRM initiative had an ROI of +152% and generated $1,052,828 each year.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Adwords, Analytics] Four Digital Marketing Mistakes You Should Never Make
    For example, your Google AdWords account can track the connection between AdWords campaigns and in-store purchases. Analytics may be the modern marketer’s best friend, but it’s your friends in IT who will help you bridge the gap between knowing what you want to know and knowing how to know it. That’s all well and good.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Adwords, Analytics] What Shazam Can Teach Marketers about Predictive Analytics
    This is a predictive analytics success story that marketers in every industry should be inspired by. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. The post What Shazam Can Teach Marketers about Predictive Analytics appeared first on CMO Essentials.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Adwords, Analytics] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    8) Marketing Automation, CRM, and Lead Nurturing Marketing Automation: Marketing automation replaces high-touch, repetitive manual processes with automated ones – supported by technology solutions. CRM: Another essential software is a Customer Relationship Management System (CRM). The impact of research is clear.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords, Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Web-based “nurturing” via uploaded CRM records. • HS) Hi Andrew.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Adwords, Analytics] 5 Ways to Use Paid Search & SEO Together
    Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Use your Adwords tools to determine if the traffic volume is worth the cost. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Keyword Research/Expansion. Paid Links + Organic Links = Clicks.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Adwords, Analytics] A PPC Optimization Checklist for the B2B Marketer
    Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Adwords, Analytics] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. VEST Report.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Adwords, Analytics] Top 10 B2B Inbound Marketing Predictions for 2015
    Website analytics and other data you have available about your customers and visitors can also help you in creating a profile of your ideal prospects and customers. Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Adwords, Analytics] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    Google AdWords, as well as Bing and Yahoo, can all yield significant returns. If you’re not using a CRM or marketing automation system, keeping these records in a spreadsheet is helpful. 3) Create Unique “Tags” on Forms in Marketing Automation and/or CRM Solutions. What is ROI and How is it Calculated?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords, Analytics] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. Finding qualified contacts in your CRM that your company wasn''t able to connect with could salvage a few sales.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Adwords, Analytics] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Nor is it surprising to see CRM and marketing automation rounding out the top three. ” he says.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Adwords, Analytics] The 5-point plan: how to increase marketing ROI from call conversions
    Google recently announced they are offering this service free for their AdWords users. With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call. Conclusion.
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Adwords, Analytics] From Student to Digital Diva: A Successful Summer Internship
    I learned best practices with websites like Google Analytics and Google Adwords. I had never heard of customer relationship management (CRM) and marketing automation tools like Salesforce and Marketo before starting at Fathom. They were more marketable and better candidates for post-graduation jobs. The reality is terrifying.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Adwords, Analytics] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. Campaign tracking, analytics, and reporting that aligns with what is important to you and your clients. What does it take to find the right marketing automation solution for your agency? Better? What new capabilities do you want?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Adwords, Analytics] Does mobile search work for your business?
    More importantly, analytics for tracking mobile search aren’t as robust as desktop search. Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. But recent data shows that many marketers are unhappy with the performance of their mobile search activities. Conclusion.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Adwords, Analytics] 57 Little Things to Double Check Before Your Website Launch
    We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website. Analytics. Websites are complex. Page Content. Design. Compliance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Adwords, Analytics] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. You may need to designate unique identifiers to your keywords so your back-end or CRM can properly read and access the information.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords, Analytics] CMOs Win When High-Value Customers Are Treated Personally Online
    In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. That identification is the first hurdle that brands need to overcome.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Adwords, Analytics] More New Systems Challenge the Marketing Automation Status Quo
    SharpSpring also started as a narrow application – in this case, Web visitor identification and analytics – and evolved into a full marketing automation platform selling through agencies. Integration with other CRM systems is due soon. Last week’s post looked at newer marketing automation systems that focused on small businesses.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Adwords, Analytics] The 2014 Digital Marketing Ecosystem
    If it’s any type of intelligent or dynamic campaign, a CRM such as SalesForce, Oracle, Zoho, Sugar, or a dozen others are needed. How does the CRM connect to the company’s sales data? How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? They say, “Okay, go!”
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Adwords, Analytics] Marketing Blog Marketing Automation | Lead Generation | Email.
    Web Analytics. Social Analytics. Google AdWords Tracking. CRM Integration. Sage CRM. Sugar CRM. CRM API. Posts: Related Tags crm systems. CRM Connections. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Lead Capture.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Adwords, Analytics] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Analytics. look it up. I digress!
  • NUSPARK  |  SATURDAY, APRIL 27, 2013
    [Adwords, Analytics] How to Set Up a Promoted Tweet Campaign Targeting Keywords
    It’s like Google AdWords-like targeting for Twitter. When a match is made, your promoted tweet has an opportunity to win placement (like an Adwords auction) either in a user’s Twitter stream or in the search results (for when someone searches Twitter). Business: CRM. Below is a video of how it works. Retail. . e-Commerce. .
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords, Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Campaign Based Publishing. We don’t think so!
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords, Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Campaign Based Publishing. We don’t think so!
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Adwords, Analytics] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics. Tracking Google AdWords analytics.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Adwords, Analytics] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Think AdWords isn’t important? Earnest Agency ).
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Adwords, Analytics] How to Get Hired as an Inbound Marketer
    And the job search giant cites that people with skills in SEO, interactive marketing, mobile marketing, and marketing analytics are in the best position among their marketing colleagues. 4) Develop an Analytical Mindset. You aren't working? What's wrong with you? So what's the problem? 8 Tips to Get Hired as an Inbound Marketer.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Adwords, Analytics] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 23, 2012
    [Adwords, Analytics] From Zero to Hero: Quality of Data VS Quantity of Data
    SOURCE: [link] Quality data is one of the essential keys to running a successful business in today’s always on, analytics driven world. Alone these sources provide basic information, but when used together they allow us an insight into our customers lives along with very valuable predictive analytics. But how do we do that?” Sales 2.0
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Adwords, Analytics] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics. Stay Tuned
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Adwords, Analytics] PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence
    Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics. What can I do?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Adwords, Analytics] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. It doesn't need exaggeration.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Adwords, Analytics] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
    The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here?
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Adwords, Analytics] 19 New Featured Sources on the B2B Marketing Zone
    SazBean ( Social Network Analytics Measurement Social Media ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. Adwords. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. June 7, 2010. Topics.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Adwords, Analytics] Marketing Automation Trends for 2010
    The need for new analytical skills. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. 2009 was the year in which Marketing Automation really took off. The response was overwhelming: see below for all 18 (!)
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 31, 2009
    [Adwords, Analytics] Best of 2009 (So Far): Social Media Marketing, Part 4
    How to Build a Reputation Monitoring Dashboard by aimClear Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Is Your Online Marketing Strategy All Tweet and No Meat?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 22, 2009
    [Adwords, Analytics] SalesFusion Combines Online and Offline Marketing with CRM
    Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. online chat and - telemarketing support through the CRM component.
  • WEBMARKETCENTRAL  |  WEDNESDAY, OCTOBER 21, 2009
    [Adwords, Analytics] Best of 2009 (So Far): Cool Web Tools, Part 1
    A sophisticated yet free analytical tool for optimizing your CRM implementation? Social media analytics? CRM Diagnostic Customer relationship management (CRM) systems have become ubiquitous, yet many—perhaps even most—implementations fail to take full advantage of the software's capabilities in one or more areas.
  • LEADSLOTH  |  TUESDAY, AUGUST 4, 2009
    [Adwords, Analytics] Measure Your ROI on Social Media Leads
    I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Adwords, Analytics] Demandbase: A New Twist In The Lead Management Automation Market
    2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did. Alive and Kicking!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 30, 2009
    [Adwords, Analytics] Hubspot Offers Small Business Marketers a Big Bundle of Features
    Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Adwords, Analytics] B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
    It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. How is B2B PPC campaign management different from B2C?
  • DIGITAL BODY LANGUAGE  |  SUNDAY, DECEMBER 21, 2008
    [Adwords, Analytics] Interesting Times in The Demand Generation Space
    When we started Eloqua back at the end of 1999, Google was still 10 months away from launching adwords, blogs only existed in primitive form as frequently updated web pages, and most B2B websites were barely more than brochure-ware. Or will small and large organizations use shared aspects of a common platform as is the model with SaaS CRM?