Remove Adwords Remove Analytics Remove CPL Remove Leads Remove Marketing Automation
article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

An older model for identifying qualified leads, first developed by IBM. CMI: Content Marketing Institute. ” CMI also puts on the annual Content Marketing World event, the largest of its kind. He or she oversees the execution of the marketing plan and designs strategies in a multichannel environment.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics?