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| | MODERN B2B MARKETING
JULY 23, 2009 B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. Where can you usually find some quick wins?
| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. for B2C retailers and $1.93
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