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Complete Guide to B2B Marketing

Directive Agency

This role is critical in that it allows you to not only increase revenue, but also manage your cost per acquisition in a way that keeps more cash on hand. This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Tendency to approach performance-based marketing analytically. These are CPC ads that can also be used on product detail pages to cross-sell or upsell related products. This is a cost-per-click option that will not overrun budget if no clicks come in. >>Back to top.