Biznology

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10 SEO measurements every marketer should know

Biznology

Visitors from Search : Every website should install an analytics tool, such as Google Analytics. These keywords can also be found in the Traffic Sources of Google Analytics. A good tools for measuring search volume is the Keyword Tool in Google Adwords. M Revenue – $0.5 M Invest) / ( $0.5 M Invest) = $0.5

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Does mobile search work for your business?

Biznology

The good news is these ads typically have a lower cost-per-click than desktop ads. But the reduced conversion rates so typical among mobile customers often drives up your overall cost of acquisition. More importantly, analytics for tracking mobile search aren’t as robust as desktop search.

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Interview with paid search expert Andrew Goodman

Biznology

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. Its little wonder cost per clicks—on the clicks you really want—have gone up as advertisers continue to measure results.