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Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Roguelytics shows you how visitors are engaging with your content in real time, and how they move through your site. ” There are 26 pages of charts, correlations, and recommendations. It noted that “visitors from Google and Twitter spent 1.3x

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How B2B Brands Can Drive More Leads This Year

Webbiquity

The competition to improve organic rankings and appear on the first page of Google is tough. Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

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Your Definitive Guide to Google Analytics

Sharpspring

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

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7 Benefits of Google AdWords to Grow Your Business Online

LeadSquared

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO. Simply put.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles.

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How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

Basically, you are betting on one of your page versions being significantly poorer in terms of driving desired actions than the other. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. But you fight it out based on how well you get the intention behind the queries of your traffic and serve content to satisfy that.

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