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Seven Expert Google Analytics Guides


It’s almost certainly less of a myth that most companies use 10% (or less) of the website visitor data available to them. Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

A CMO’s Guide to Conversion Metrics with Google Adwords


Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Organic listings are typically company listings, review-type blog posts and software solutions. Bear in mind calls from ads are purely AdWords conversions.

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Piwik.

17 (of the) Best AdWords and SEM Guides of 2011


The fact is, paid search is a vital component of any web presence optimization strategy because it enables advertising companies to: • appear prominently in search results for terms that would be difficult to rank for organically (e.g. direct searchers to landing pages that may be very difficult to optimize organically (e.g., Understand Google AdWords quality scores?

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. But B2B companies will need to invest.

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. AdWords Search Network: You’re limited to bidding on keywords with a finite amount of ad spots.

AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers


Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce. It’s an important step forward from previous conversion tracking analytics. Here are a few.

You can only win search by winning social


Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Have you spent thousands of dollars on search engine optimization (SEO) consultants and you’re still not ranking on Google the way you’d like? Google is Fighting a Robot Army and a Zombie Horde.

The Top 5 YouTube Analytics Every Marketer Should Know


OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. But B2B companies will need to invest.

25 of the Best Web Presence Optimization Guides of 2012


Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns


Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Your organic keywords obtained from your analytics program. Modified broad match keyword in Adwords: +How +To +Pay +per +click.  . Actual query: Pay-per-click optimization techniques. Group Nine: Companies. Awareness.  Ideas.

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5 Tips for Maximizing Your Marketing with Google AdWords

Marketing Action

The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI. license.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

Spending more time on SEO than adding value to Google?


Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. But B2B companies will need to invest.

Google has carnal knowledge of social


While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics. Twitter and Google have made amends. In the past, this was not the case. This is no longer the case. And not only Twitter, either. Now it’s up to you!

Google demands your papers with the Hummingbird algorithm update


Well, join AdWords , even if you don’t plan to advertise. Join Google Analytics and fully implement tracking software on all the sites you have access to. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? Once you start optimizing for search you can never stop. The third! And, Interesting.

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Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic


That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. Search query “looking for companies that do _”. Align with what you do as a company.  So here’s an example for a title insurance company located in Pennsylvania. .  .

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. adwords ppc paid media semRight?

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Finding Keywords for Social Media Content & Monitoring


Here are a few suggestions… Listen to Your Audience The difficulty with keywords is that sometimes the words that consumers use are different than what industry insiders or companies use. Check Your Own Data Take a look at Google Analytics and Google Webmaster Tools for your own sites and blogs. So how do you go about finding the right keywords for your content (and to monitor)?

(not provided): Google Locks Up 100% Keyword Data

Vertical Response

Obviously keyword data is a huge KPI for many companies and now the only way to get it is with Google Adwords, so some people have put two and two together. Some also think that Google is doing this to clean up and prevent too much “over optimization” of the Internet. If there is no keyword data to optimize for, then (in theory) there is no optimization.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously.

Google Authorship brings your staff out from behind your brand


So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. And, maybe your company is not set up to have it’s own little newsroom and newspaper. Encourage your entire staff to link their Google+ profiles to your business site.

Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]


How do companies of various sizes approach B2B attribution modeling ? Below are charts that show the different attribution models that companies tend to use, filtered by their company size. The data gives marketers an idea of which B2B marketing attribution model the average B2B company in their industry segment is using. Single-Touch Attribution Models in B2B Marketing.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. As advanced as some brands and in-house digital marketers may believe they are in responsive design, there are still quite a few challenges that optimization experts and digital marketers must heed. touch, swipe).

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline. Picture an e-commerce company selling products via credit card on its website. How is B2B PPC campaign management different from B2C?

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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Google AdWords Features History. The recent launch of Google’s  AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical. Google Analytics Release Notes. What do you think?

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions


SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. So much so, companies utilize different tools, resources, and in some cases, even different agencies to manage web visibility for brand, SEO, social media, PR, and paid advertising.

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How to Generate New Keyword Ideas

KoMarketing Associates

Within Search Analytics, take a look at what phrases are garnering a fair amount of impressions and also have a high click through rate. AdWords Keyword Planner. For example, if I ask a marketing-related question and then send it to my marketing friends, they are probably going to respond in a much different way then say the owner of a small manufacturing company. FAQFox.

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. How does the CRM connect to the company’s sales data? How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? Do the tools handle multiple lists of multiple companies and different permissions for all?

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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

It's no accident that the only B2B specialist listed here, Bizible, is the only company that uses a fractional method. Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems. advertising optimization algorithmic attribution attribution vendors fractional attribution marketing attribution marketing measurement marketing ROI media mix modelsI’ve seen a lot of attribution vendors recently. Or not.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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48 Phenomenal SEO Guides, Tips & Tactics


What’s most important–on-page optimization, link building, or technical SEO? The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.

PPC Optimization: Conversion is Only Half the Battle

Modern B2B Marketing

by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. The value of a lead is relative. Spend. Individual Conversions. Search. 50,000.


63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Analytics : Data and statistics about the users of a website and how they interact with the website. Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. The ads are bought based on a set of parameters pre-defined by the company placing the ads. AdWords

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. Baidu Search Engine Optimization Guide – SEOChat. It’s hard to believe that 2013 is coming to a close. It’s What is Content?

7 Stages of B2B Marketing Sophistication [Which Level Are You?]


It’s governed by data, optimized by metrics, and educated by a targeted strategy. It depends on the size, nature, goals, and target audience of your company. But for organizations looking to optimize, impact, and advance their strategies, this framework will show you where you are -- and where you’re headed. STAGE IV] OPTIMIZE. B2B marketing is no easy task.

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SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

While a plugin doesn’t necessarily mean a company is engaged in an all out SEO program, it does tell me that they are doing some SEO. In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer). Adwords.