Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Companies increasingly embrace social media and the other important strategies like content marketing and real time marketing an. Take look at this Social Media Infographik: “53 percent of people on Twitter recommend companies or their products in their tweets.”. Dell was the first company which published their results of Twitter marketing. MORE >>

by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. Ad networks like Google AdWords offer robust reporting, but they are fairly limited in evaluating the quality of a lead. If I was to manage from AdWords alone, piping more money into the Display Network is a no-brainer. The value of a lead is relative. Spend. MORE >>

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline. Picture an e-commerce company selling products via credit card on its website. How is B2B PPC campaign management different from B2C? MORE >>

say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. Search query “looking for companies that do _”. Align with what you do as a company.  title insurance companies. That’s my goal with clients.  Formula:  . MORE >>

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? But it isn’t the only factor; what other items are considered, and how can you optimize these? dead simple ways to optimize your Adwords campaign by CDF Networks. Is The Hype Over Google AdWords Quality Score Justified? MORE >>