Prove Your Worth:10 KPIs for Marketers
Adobe Experience Cloud Blog
NOVEMBER 15, 2013
Consider this hypothetical breakdown of one company’s marketing campaign costs, leads, and value: Notice that while the tradeshow was the most expensive, it generated the highest quality leads (valued at $50,000 each), but only $500,000 in annual revenue. What is your churn rate? And what are you doing to prevent churn?
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