Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. And why you should focus your marketing activities instead on raising your Google CTR. How to Raise SERP CTR to Skyrocket Traffic. However, that’s all starting to change.

CTR 40

CTR SERP Activities Google 40

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. Campaign Settings & Structure.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Webbiquity

SEPTEMBER 5, 2017

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. PPC campaigns can be a great way to test the potential value of creating content that can organically rank for the same keywords.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. What is it you want to achieve?

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. AdWords is no more. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right? Whoah whoah, don’t panic.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. What is it you want to achieve?

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. What is it you want to achieve?

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year. Smart Goals connect Adwords activity to conversions.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Optinmonster

FEBRUARY 21, 2024

(Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above. If you do, great.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. In today’s competitive market, SEO is an essential requirement. SEO isn’t a marketing cost, but it is a real business investment.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

EMagine B2B Blog

MAY 18, 2015

While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Hello Search Analytics. AdWords #StepInsideAdwords Livestream and New Product Rollout.

Google 40

Google Product Adwords Marketing Analytics Tools 40

Brandwatch Marketing

FEBRUARY 5, 2019

There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. We’ve compiled a list of tools that cover a range of areas, from paid adverts to email marketing. SERP Rankings Tool. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Directive Agency

MAY 17, 2017

Allows you to set limits on spending (will automatically pause campaigns when the limit is reached), and also helps manage PPC campaigns. It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). Write weekly PPC update.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Webbiquity

FEBRUARY 23, 2011

Tools for Search Marketing Intelligence by ClickZ. Julie Batten reviews eight tools to help with search marketing and SEO planning, including both free (i.e., Google AdWords Keyword Tool ) and fee-based (i.e., Compete.com Search Analytics ) alternatives. Pear Analytics. Must be something in the water…).

SEO 100

SEO Tools Lead Scoring Lead Ranking 100

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. 3) Google Adwords Keyword Planner. 6) Google Analytics. 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Hubspot

DECEMBER 13, 2012

including search marketers ! And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. How Can I Optimize My Holiday Campaigns for Success?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

ConvertKit

AUGUST 14, 2018

What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. This is why search engine marketing is so powerful. As digital business owners, most of us do the bulk of our marketing and selling online.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

seo.co

MAY 16, 2021

If you’re managing your own search engine optimization (SEO) campaign, you need a checklist to make sure you don’t skip any components. Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign. Bing owns 36% of the desktop search market in the United States.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Valasys

MAY 5, 2020

Defining and measuring the top SEO KPIs for your business is of utmost importance, as they can be used by the marketing team to measure the websites’ organic search results, including the analysis of the top-performing pages, top-performing keywords and areas of your websites that can be optimized for searches.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Biznology

AUGUST 22, 2017

Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. While it’s always exciting to see when desirable keywords come up reliably in the SERP top-10, it’s also fascinating for me to slice and dice the content as well.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Consider grouping your keywords into four main categories: Generic : These are words that broadly describe your service or product for SEO and PPC campaigns. Choose Keywords Carefully. with 2.71%.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Hubspot

FEBRUARY 13, 2020

Here are nine awesome free and paid keyword research tools you can use to quickly and easily identify strong long-tail keywords for your SEO campaign. Note: You'll need to set up an AdWords account to use Keyword Planner, but that doesn't mean you have to create an ad.). Free Keyword Research Tools. Google Keyword Planner. Accuranker.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Webbiquity

JULY 24, 2012

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Not understanding the analytics. Not testing.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? 7 deadly sins of Google AdWords by iMedia Connection.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Directive Agency

AUGUST 18, 2017

There’s no reason to guess which campaigns will work. Here are 11 indispensable B2B marketing tools that instantly make an impact where it matters most: Conversions. Here are 11 indispensable B2B marketing tools that instantly make an impact where it matters most: Conversions. Today’s SERPs are blended. Majestic SEO.

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

ClearVoice

FEBRUARY 28, 2019

As the content marketing landscape evolves at a dizzying pace, clients need creative talent who can do much more than craft a thoughtful 1000-word feature. If you’re looking to brush up your media skills, please also check our roundup on top content marketing courses for working professionals. Sample courses.

Course 85

Course CMS Development Sample Enterprise Management 85

B2B Marketing Insights - WE

OCTOBER 5, 2020

Many small businesses struggle to get their marketing efforts off the ground because they simply don’t know where to start. Before you can create a growth marketing plan, you need to identify your business goals. Identify your target market. What marketing channels do they use most? Know your growth goals.

Planning 52

Planning Growth Marketing Marketing Plans Marketing Analytics Tools 52

KoMarketing Associates

MAY 24, 2016

I like to use the following: Google Analytics. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. For example, paid campaigns and newsletters can artificially inflate numbers so as you are looking at the data, make sure you understand the nuances. Moz Content.

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

Single Grain

AUGUST 28, 2019

Here’s another one: Neil Patel’s Google AdWords Made Simple: A Step-by-Step Guide : This monster piece of content has more than 10,000 words and ranks for more than 2,000 keywords. And if you search “Google AdWords,” it comes up on the first page. You already know how to create a marketing funnel, but maybe not the ultimate one.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Webbiquity

MARCH 1, 2012

2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. 8 Cool Free SEO Website Tools by Abnormal Marketing. 8 Cool Free SEO Website Tools by Abnormal Marketing. Tools every SEO specialist and marketer should use by iMedia Connection. SEO Analysis and Reporting Tools.

SEO 100

SEO Tools Best Practices SEM 100

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

seo.co

OCTOBER 25, 2021

Measuring the return on investment (ROI) of an SEO campaign is even more daunting, especially when direct results cannot always easily be tied to specific inputs. Fortunately in today’s paid marketing, it’s much easier to target waste and bloat by knowing how your PPC ad spend is working (or not). User behavior.

Paid Content 98

Paid Content SEO ROI Lead Ranking 98