ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

ATAK Interactive

JANUARY 17, 2018

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads.

Facebook 60

Facebook Adwords Marketing & Strategy Advertising Funnels 60

The Point

OCTOBER 25, 2017

But then inbound marketing happened. And the pundits said: no, no, the buyer is in control, he or she will decide when to respond, and B2B marketing is about being in the right place at the right time. Cue the advent of search marketing and Google AdWords.). Who has time for inbound marketing, they say.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

ATAK Interactive

JANUARY 17, 2018

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads.

Facebook 60

Facebook Adwords Marketing & Strategy Paid Search Agency 60

ATAK Interactive

JANUARY 17, 2018

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads.

Facebook 60

Facebook Adwords Marketing & Strategy Advertising Funnels 60

ATAK Interactive

JANUARY 17, 2018

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads.

Facebook 60

Facebook Adwords Marketing & Strategy Advertising Funnels 60

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars. WordStream PPC Advisor.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

SmartBug Media

JUNE 22, 2020

As much as we all love inbound marketing, paid media is also an important part of the marketing strategy. Create UTM fields in Marketo to easily capture parameters like source and campaign for each of your leads. Then, set up a smart list and smart campaign to listen for the UTMs you specified.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is So, I spoke before about the salesmanship of influencer marketing. Marketing trades in lists. every day.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Traditional analytics data does not give you much of this information and that’s where UTM tracking codes become so much more powerful and beneficial.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. But to make the best possible choices for your next marketing campaign, you’ll need accurate data and insight to base your decisions off. Build a Solid Content Marketing Strategy.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. .

Facebook 40

Facebook Paid Search Agency Ads API 40

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). Start simple and confirm MDR/SDR effectiveness and marketing targeting accuracy. Insight Identification: Three Ways to Kaizen Your GTM.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Biznology

NOVEMBER 25, 2019

Bottom line: your amazing app is only the easiest 20% of the equation, the other 80% is marketing, advertising, and community-engagement—which really should include app store optimization (ASO). We as marketers can effectively, efficiently, and powerfully get the scoop in real-time, amplifying the good and correcting the bad.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Vidyard

MARCH 22, 2016

Video is quickly becoming a default tool for marketers around the world. Marketers are presented with a tricky challenge: a lot of internet browsers just don’t see ads anymore. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. The New Adwords is Video.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

QuanticMind

SEPTEMBER 27, 2016

The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing. App marketing remains challenging and arguably not a strong strategy for small and local business owners. Better opportunities exist on social platforms such as Facebook.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Image Source. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Strategic-IC

JULY 18, 2018

Ettie Greenwood took a one-year internship with us at Strategic IC, to learn as much as she could about digital marketing while on a placement as a part of her degree. What did you learn during your Marketing Internship with Strategic IC? Executing inbound marketing campaigns; from LinkedIn campaigns, to email workflows.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Inbound Marketing Ad Agencies 54

SmartBug Media

JULY 14, 2021

Paid media is a great way to supplement your inbound marketing efforts. Once you’ve determined that paid media is the proper marketing tactic to help you reach your marketing goals, the first step is determining your budget. Having a paid media budget helps marketers tackle their number one challenge: measuring ROI.

Paid Content 105

Paid Content Cost Per Click CPC Media 105

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? If you are a marketer, is it is likely that you agree with this statement and that you see the establishment of this concept each day. While you may know this, when it comes to convincing leadership of the power of content marketing, it is better to “show” rather than “tell.”. Email Marketing.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Campaign Based Publishing. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Campaign Based Publishing. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Best Data Reporting Tools. Disclosure: I’ve invested in Calendar).

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

Optinmonster

FEBRUARY 21, 2024

(Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above. If you do, great.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. If you missed the first two posts in this series, jump on over to read top of the funnel and middle of the funnel campaign types to drive real results. Here are 4 killer bottom funnel campaign types to test. . .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Martech Advisor

NOVEMBER 20, 2019

Clearly, Google remarketing is an excellent investment for marketers looking to boost the click-through rates for their display ads. Combining remarketing with Google AdWords is a great way to increase traffic for your product landing pages. Give your Google remarketing campaign enough time to show results. Here’s how: 1.

Spending 71

Spending Google Ads Adwords 71

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Class 101

Class Enterprise Management Online Marketing Work Management 101

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. If you missed the first two posts in this series, jump on over to read top of the funnel and middle of the funnel campaign types to drive real results. Here are 4 killer bottom funnel campaign types to test.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: all-in-one.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. ’ Even Google Analytics data falls flat here.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52