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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

These firms partner with online publishers to support content only, helping companies in their lead generation programs. As an immediate lead generator, use paid search to promote your content to your audiences. Learn more in A Strategic Guide to Lead Generation using Pay-Per-Click and Google AdWords.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

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An Overview of Google Analytics Goals & Conversion Metrics

NuSpark Consulting

It you’re monitoring Google analytics, you’re measuring goals. Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Funnels on a website are a set of web page URLs that lead to an action.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The two tactics address different stages of the buyer journey; blogging is great for lead generation because users can discover content through search, and social media is best for building a relationship with leads and directing them back to your content over and over again. . #5. Social Media Examiner. . Top. . . .

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. These are the trends that are mentioned most often: Improved ROI & Reporting.