NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . The statistics are evident; B2B usage is on the rise. B2B Video Marketing Best Practices.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Measurement and Analytics. 57% say SEO.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). MarketingProfs B2B Forum.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Atomic Reach

MARCH 18, 2019

These numbers are huge and the professionals on this list will readily share their experiences and insights on the topic with anyone searching for more practical information. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Navigate the Channel

SEPTEMBER 6, 2023

In an effort to provide the best user experience, Google has implemented mobile-first indexing. Mobile-Friendly Design Best Practices To create a Google mobile-friendly website, consider implementing the following best practices: 1. To cater to this audience, having a mobile-friendly website is essential.

Google 65

Google Marketing Websites Mobile Marketing Lead Ranking 65

Adobe Experience Cloud Blog

JULY 25, 2018

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. Leverage Platforms to Grow Audiences Further.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. There are a number of different keyword research tools available, but one of the best is Google Keyword Planner. Funny enough, this technical SEO is not all that technical.

SEO 98

SEO Practices Best Practices Lead Ranking 98

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Google either announced or implemented a variety of changes, all of which reward brands striving to provide the best possible experience to website users.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Marketing Insider Group

MAY 11, 2020

As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets. Content marketing drives measurable results and ROI over more traditional marketing tactics. That’s true for B2B ecommerce as well.

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. Traditionally, SEO efforts that could rely on more technical strategies were easier to measure. Ranking changes are not measured by a universal standard.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Marketing Insider Group

APRIL 19, 2011

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. If social media is more about branding and service, can you really measure ROI? Social Media is considered a subset of inbound marketing practices, but is really a hybrid of inbound and outbound.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

Anyword

SEPTEMBER 29, 2021

Such a service can be conceivably done by a person, but would not be practical when hundreds of passengers are involved. This includes a visual editor and built-in platform security measures. Optimizely integrates with various third-party software packages such as Google Analytics, Clicktale, and Adobe Audience Manager.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Varicent

DECEMBER 7, 2017

Today's conversation is with Joel Burke , Partner and Analytics Practice Lead at Outshine , about doing ABM at scale. Outshine started out close to eight years ago as a pay-per-click company working with other agencies to manage the day-to-day operations of things like AdWords. In your experience, what's the best strategy?

Account Based Marketing 60

Account Based Marketing ABM Enterprise Management Marketing Automation Services 60

KEO Marketing

AUGUST 15, 2017

Think about what you want to accomplish, and give it a measurable number so you can determine whether your technology marketing efforts are working. Facebook has an Advertising Best Practices group geared specifically for businesses where participants exchange advice and ideas. Pay-per-click: Google AdWords retargeting.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). Being smart about AdWords is essential. Being smart about AdWords is essential.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Adobe Experience Cloud Blog

JANUARY 31, 2012

Ad networks like Google AdWords offer robust reporting, but they are fairly limited in evaluating the quality of a lead. If I was to manage from AdWords alone, piping more money into the Display Network is a no-brainer. Yet, from an online marketing perspective, these leads often look the same. Individual Conversions.

PPC 48

PPC Optimization Conversion Paid Search Agency 48

Convince & Convert

MARCH 8, 2012

I think that ultimately it’s for the best because it forces companies of all sizes to be less overtly promotional. Jay: One of the other things that I really like about your Facebook page is the “ house rules ” section, very much a best practice. I think, long- term, that’s a smart play. Eric: Yeah.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Marketing Insider Group

JANUARY 26, 2021

Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in this year’s plan. Platform: Google AdWords. Tactic: PPC campaign.

Marketing Budget Creation 341

Marketing Budget Creation Marketing Budget Planning Budget Programs 341

Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Definitely! Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Online Marketing Institute

NOVEMBER 8, 2010

Research shows that over 85% of companies now recognize that measuring marketing’s performance is a priority, but less than 10% of these companies actually calculate ROMI – a sign that not many marketers know how to calculate it. 280 Group’s Adwords ROI Calculator. Application: In-depth ROI calculation for both B2B and B2C.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Zoominfo

SEPTEMBER 17, 2018

Keep reading for 50 of the best podcasts for marketers. Hosted by marketing strategist, New York Times best-selling publicist and influencer Julie Solomon, Julie and guests join in the conversation to share how they engage, persuade and grow their unique influence, and how their work impacts the influencer industry. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Valasys

MAY 5, 2020

Defining and measuring the top SEO KPIs for your business is of utmost importance, as they can be used by the marketing team to measure the websites’ organic search results, including the analysis of the top-performing pages, top-performing keywords and areas of your websites that can be optimized for searches. Organic Sessions.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Valasys

DECEMBER 11, 2019

One may be confused about where, to begin with, to design a B2B SaaS marketing plan. Marketers may have different B2B SaaS marketing strategies but one needs to connect those ideas to their SaaS digital marketing strategies. What is a B2B SaaS Marketing Plan? Steps to Design a B2b SaaS marketing plan.

Marketing Budget Creation 59

Marketing Budget Creation Planning Marketing Plans Marketing Budget 59

Adobe Experience Cloud Blog

MAY 8, 2017

If your Google Analytics and Google Search Console accounts are linked , you can find all of these values in a single view. Measuring changes in organic search traffic is basic SEO. Set up goals in your analytics platform that track visits to each thank-you page. Select “Search Analytics”. Not necessarily.

Lead Scoring 133

Lead Scoring Lead Ranking SEO Funnel Advertising 133

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Single Grain

OCTOBER 28, 2019

If you aren't measuring something, how can you manage and improve it? Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. Dive Deeper: Everything You Need to Know About B2B Performance Metrics.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Webbiquity

SEPTEMBER 30, 2014

That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. by WordStream.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Albacross

JULY 31, 2018

B2B marketing isn’t easy. So what’s the key to being a great B2B marketer? Of course, it doesn’t help to keep exploring the latest B2B marketing strategies, too. Of course, it doesn’t help to keep exploring the latest B2B marketing strategies, too. But is AdWords the best choice, or should I try other platforms as well?

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Adobe Experience Cloud Blog

MARCH 17, 2017

This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Just come ready to learn, and you’ll be edified; it’s practically a guarantee.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

LeadSquared

DECEMBER 30, 2015

That is the case sometimes but in most of the cases , one offer which is relevant to the context of the person landing on that particular landing page, will work the best. If you are directing traffic to your AdWords campaigns or Facebook campaigns , then of course you need a standalone landing page because your offer is going to be there.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Contently

APRIL 26, 2017

For instance, when we were interviewing Erin Nelson for our marketing editor role, I assigned her a 2,000 word explainer on best practices for mid-funnel content marketing in B2B tech. She had a solid base of knowledge coming from the B2B events world, did a ton of research on her own, and knocked it out of the park.

Rules 139

Rules Top of Funnel Content Marketing Planning 139

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

FEBRUARY 23, 2012

Jay : That’s not the best for podcast audio quality when you have a mouthful of Gobstoppers. It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Huptech Web

JULY 7, 2022

Yes, the best time to have an eCommerce website was a decade ago, but the second-best time to have it is now. B2B Ecommerce Platforms: Are you eyeing to promote or sell-off your business products and services to other businesses? Google AdWords, etc. Example: Amazon, Alibaba, Flipkart, etc. to name a few.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52