KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Although it’s a great platform, it can cost you a lot of money—and fast—if you don’t use it correctly, especially in B2B. ’ Even Google Analytics data falls flat here.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

QuanticMind

SEPTEMBER 27, 2016

For B2B, enterprise SEM ad copy – consider using every bit of real estate available, including all text in an expanded text ad plus extensions – having a sizeable ad unit may be a way to box out the competition. AdWords and Bing updates from “Exploring the Upcoming AdWords and Bing Ads Changes”.

SEM 40

SEM Paid Search Agency Adwords Ads 40

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

DECEMBER 27, 2017

Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy. 20+ Benchmarks for Measuring B2B SEO Performance.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

SWZD

JUNE 30, 2017

How can you look at information you have on hand to optimize your B2B channel mix? Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program.

Cost per Lead 48

Cost per Lead Advertising Channels Cost Per Click Lead Ranking 48

Envy

OCTOBER 29, 2019

You can join in conversations about literally anything, from B2B marketing to sub-plots in the Game of Thrones series. It can take time to get the hang of Reddit, so it’s best to start by ‘lurking’. To give you a head start on Reddit, I’m sharing my favorite subreddits for B2B marketing. Digital and B2B Marketing.

B2B Marketing 90

B2B Marketing Paid Search Agency Planning B2B 90

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . General B2B Marketing & Lead Generation.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Martech Advisor

NOVEMBER 20, 2019

That’s why Google remarketing has emerged as such a popular strategy, allowing both B2B and B2C brands to increase brand and product recall. Combining remarketing with Google AdWords is a great way to increase traffic for your product landing pages. Sign into your Google AdWords account, and click on the Campaigns option.

Spending 71

Spending Google Ads Adwords 71

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Atomic Reach

MARCH 18, 2019

These numbers are huge and the professionals on this list will readily share their experiences and insights on the topic with anyone searching for more practical information. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Zoominfo

OCTOBER 5, 2021

The question is: Has the increasing dependence on data and analytics taken the “art” out of marketing? In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). In fact, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand ( source ).

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Customer Experience Matrix

FEBRUARY 7, 2016

I can easily come up with a good story to explain it: marketing technology has reached a new maturity stage where the data needed for good attribution is now readily available, the cost of processing that data has fallen far enough to make it practical, and the need has reached a tipping point as the complexity of marketing has grown.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Leadspace

JANUARY 22, 2018

That’s why it’s important to know your goals, what KPIs will best meet those, and set up a good tracking system for what or whom you’re engaging. AdWords and Analytics show traffic, and they do have conversion tracking. Traffic Generation, CRO and Analytics Platforms. Products for a B2B audience (e.g.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Measurement and Analytics. Generate Leads: 46%.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). MarketingProfs B2B Forum.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

seo.co

JANUARY 26, 2022

Pay-per-click (PPC) ads were once a hot ticket item in the world of search marketing, serving as an excellent complementary strategy for practically any type of business. Combined with the detailed analytics and insights of Google Ads, the concept of PPC advertising took off. The post Is PPC Dead? Yes and No. Here’s Why.

PPC 96

PPC Paid Search Agency Lead Ranking Click Fraud 96

Adobe Experience Cloud Blog

APRIL 30, 2018

It’s left many marketers unable to overcome lackluster campaign results and wondering how best to maximize the success of each campaign they run.To better engage individuals with relevant content and personalized interactions , we also need to evolve how we select who receives our outreach in the first place.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Adobe Experience Cloud Blog

APRIL 1, 2015

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. Marketo’s Engagement Marketing Platform is now connected to Google Analytics.

Marketo 48

Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

JULY 25, 2018

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. Leverage Platforms to Grow Audiences Further.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google Analytics. Google AdWords.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers when you’re trying to answer questions like: Which keyword should I give credit to? ” always on your mind.

PPC 48

PPC Multi-Touch Attribution Adwords Multi-Channel 48

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Google either announced or implemented a variety of changes, all of which reward brands striving to provide the best possible experience to website users.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. All you need is a Google account to access the Google Keyword Planner Tool which is part of the Google AdWords dashboard. There’s re-evaluation, phase in which B2B sales involve contracts that need to be renewed.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. You’ve carefully crafted a B2B website design to support your marketing objectives.

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

Hubspot

MAY 3, 2017

Content Marketing for B2B Enterprises " by Udemy. Social Media Analytics " by quintly. Content Marketing for B2B Enterprises " by Udemy. Social Media Analytics " by quintly. 8) Content Marketing for B2B Enterprises. quintly is a social media analytics tool that offers courses through quintly Academy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Navigate the Channel

SEPTEMBER 6, 2023

In an effort to provide the best user experience, Google has implemented mobile-first indexing. Mobile-Friendly Design Best Practices To create a Google mobile-friendly website, consider implementing the following best practices: 1. To cater to this audience, having a mobile-friendly website is essential.

Google 65

Google Marketing Websites Mobile Marketing Lead Scoring 65

Adobe Experience Cloud Blog

JUNE 30, 2016

How to monitor traffic from organic search: First, make sure you are set up with Google Analytics. In Google Analytics, use the left-hand column to navigate to Acquisition > Overview > All Traffic > Channels. Your goals then become those actions that usually lead to conversions, and Analytics monitors them for you.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

KEO Marketing

AUGUST 15, 2017

Facebook has an Advertising Best Practices group geared specifically for businesses where participants exchange advice and ideas. Pay-per-click: Google AdWords retargeting. Get Friendly With Analytics. There are many options including targeting those who visited your home page, other website pages, or by using keywords.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Marketing Insider Group

APRIL 19, 2011

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Social Media is considered a subset of inbound marketing practices, but is really a hybrid of inbound and outbound. He is certified with Google Adwords and is a Google Analytics power user for his clients.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

Marketing Insider Group

MAY 11, 2020

As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets. Unlike other approaches, there is something special that makes content marketing stand out as the best of modern marketing methods: It’s sustainable.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

EMagine B2B Blog

APRIL 8, 2015

In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Best practice is that the company that owns the website- rather than their Agency- creates the GTM account. B2B Web Strategy Google Analytics' Time spent planning now will save you precious time in the future.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Google Work Management 40

Anyword

SEPTEMBER 29, 2021

Such a service can be conceivably done by a person, but would not be practical when hundreds of passengers are involved. Optimizely integrates with various third-party software packages such as Google Analytics, Clicktale, and Adobe Audience Manager. Programmatic Advertising. Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52