LeadSloth
AUGUST 4, 2009
I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. Tracking where a visitor comes from is not a new technique.
LeadSloth
JANUARY 12, 2010
The need for new analytical skills. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result. Creation of buyer-centric content.
Expert insights. Personalized for you.
100 
Let's personalize your content