Adwords Analysis CPM Price Statistics 
Hubspot
DECEMBER 9, 2011
Facebook advertising works on a bidding model similar to Google AdWords. You bid on the price you are willing to pay to have your ad displayed, and then you are either charged when someone clicks on your ad (cost per click), or you are charged per 1,000 people who see your ad using the CPM model (cost per thousand impressions).
Convince & Convert
APRIL 19, 2012
Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now. Jay : Absolutely.
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