The Ultimate Guide to PPC
Hubspot
AUGUST 8, 2019
Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). You set your CPC at the maximum price you are willing to pay per click on your ad. CPM (Cost per Mille). Google Ads (formerly known as AdWords).
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