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FEBRUARY 1, 2012 [Adwords, Analysis] How to Distinguish Between PPC Pros and PPC Posers
Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account. They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal. At what point in your analysis did you say, I need help?
FEBRUARY 1, 2012 | HUBSPOT
[Adwords, Analysis] How to Distinguish Between PPC Pros and PPC Posers
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