How to Distinguish Between PPC Pros and PPC Posers
FEBRUARY 1, 2012
Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account. They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal. At what point in your analysis did you say, I need help?