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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. With the massive success of his business using social media channels, Gary went on to start a social-media-focused digital agency. Gary has 7.4

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4 Common B2B Google Ads Mistakes and How to Fix Them

Directive Agency

As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. Google Ads (formerly Google AdWords) are usually one of the first places a marketer looks because of the intent and direct attribution, but it does have a ceiling where you start experiencing diminishing returns.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. For marketers or agencies with larger budgets, interest in running multiple PPC campaigns, or who just want more automated features, Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk. “I WordStream PPC Advisor. Google Ads Editor.

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Top 5 AI Marketing Tools

Anyword

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Programmatic Advertising. Email Marketing.

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Must-Have Tools for B2B Market Research [VIDEO]

Directive Agency

Subscribe on YouTube! Knowing how much your competitors spend on AdWords is a pretty important piece of information. Then compare their results to your actual spend in AdWords. So, in other words — Are you getting more shares from Facebook or LinkedIn? Let’s explore this topic. Don’t miss a video!

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Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. There are a number of traps you can lay — and you should consider them all if you have the commitment, time, and resources to maintain them all. He’s a strategist’s strategist. Wouldn’t have seen that coming.