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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179
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How to get new clients for your agency

Anyword

Building your customer base and getting new clients for your agency can be a challenge with ongoing competition. If you’re starting an agency , the chances are that you might not have a lot of clients initially. In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. If you’re on the agency side, it’s easy to get meetings placed on your calendar often and on short notice. Utilize Platform-Specific Resources. Meeting Participation.

Training 185
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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100
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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

With the massive success of his business using social media channels, Gary went on to start a social-media-focused digital agency. million followers on Twitter, and 2.4 on LinkedIn: Creating Online Relationships and Opportunities by David J.P. Learn how to build a strong network on LinkedIn. Gary has 7.4

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. For marketers or agencies with larger budgets, interest in running multiple PPC campaigns, or who just want more automated features, Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk. “I WordStream PPC Advisor.