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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179
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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. Cross training provides value for broader B2B marketing professionals as well. As a result, we know we will need to get creative in finding cross-training opportunities. Utilize Platform-Specific Resources.

Training 185
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How to get new clients for your agency

Anyword

Building your customer base and getting new clients for your agency can be a challenge with ongoing competition. If you’re starting an agency , the chances are that you might not have a lot of clients initially. In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. For marketers or agencies with larger budgets, interest in running multiple PPC campaigns, or who just want more automated features, Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk. WordStream PPC Advisor. Google Ads Editor.

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Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

Directive Agency

LinkedIn. Claim to Fame: Official Google AdWords Seminar Leader, conducted more than 60 official Google-supported AdWords Seminars for Success (attended by more than 4,000 marketing professionals), keynoted or spoken at more than 125 conferences across the globe including AdWords Days, SEM Days, Search Engine Strategies, etc.

PPC 45
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Why Growing a ‘Teaching Company’ Improves Your Bottom Line

Convince & Convert

This is fitting as Administrate develops software for training providers and their students. Mike’s LinkedIn. “I was working at an agency, and I was in charge of a pretty massive Google AdWords campaign. .” ” —@mike_mcgrail. Mike’s Velocity Blog. Mike’s Velocity Podcast. Administrate.