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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179
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How to get new clients for your agency

Anyword

Building your customer base and getting new clients for your agency can be a challenge with ongoing competition. If you’re starting an agency , the chances are that you might not have a lot of clients initially. In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. If you’re on the agency side, it’s easy to get meetings placed on your calendar often and on short notice. Utilize Platform-Specific Resources. Meeting Participation.

Training 185
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Small Business Guide to Google Smart Campaigns

SmartBug Media

Agencies typically handle medium to large companies with larger budgets to spend on paid advertising but this is not the case for small businesses. Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. What Are Smart Campaigns?

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Small Business Guide to Google Smart Campaigns

SmartBug Media

Agencies typically handle medium to large companies with larger budgets to spend on paid advertising but this is not the case for small businesses. Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. What Are Smart Campaigns?

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4 Common B2B Google Ads Mistakes and How to Fix Them

Directive Agency

As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. Google Ads (formerly Google AdWords) are usually one of the first places a marketer looks because of the intent and direct attribution, but it does have a ceiling where you start experiencing diminishing returns.