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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. For marketers or agencies with larger budgets, interest in running multiple PPC campaigns, or who just want more automated features, Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk. “I WordStream PPC Advisor. Google Ads Editor.

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Why Growing a ‘Teaching Company’ Improves Your Bottom Line

Convince & Convert

Mike’s LinkedIn. “I was working at an agency, and I was in charge of a pretty massive Google AdWords campaign. .” “I was working at an agency, and I was in charge of a pretty massive Google AdWords campaign. ” —@mike_mcgrail. Mike’s Velocity Blog. Mike’s Velocity Podcast.

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Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. There are a number of traps you can lay — and you should consider them all if you have the commitment, time, and resources to maintain them all. He’s a strategist’s strategist. Give ’til it hurts.

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A SaaS Marketing Plan for High Growth Companies

Hubspot

This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. The second is giving them the resources that they need to be successful. 3) Resources. 1) Goal setting. 2) Tactics.

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Complete Guide to B2B Marketing

Directive Agency

Unfortunately, as you are doing your research there isn’t one simple resource that can supply you with new ideas and tactics to execute. If you are passionate about growing and need to generate more demand, filling the roles below with in-house talent or agency experts is a must. Hold Agencies Accountable. Guest Posting.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Marketers were taught to load as many gobbledygook words like “unique” and “first ever” and “launch” into headlines and then charm, cajole, and convince reporters to tell their story in a positive way using a combination of press releases, pitch documents, and phone calls.