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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179
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How to get new clients for your agency

Anyword

Building your customer base and getting new clients for your agency can be a challenge with ongoing competition. If you’re starting an agency , the chances are that you might not have a lot of clients initially. In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100
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Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Moz

I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market.

SEO 54
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Playing the online reputation shell game

Biznology

Even if you do, most of these plans come up a little short, primarily because most high-profile clients, companies, and the agencies who love them, don’t have the stones, the stomach, or the creativity to add to the traditional “defensive SEO” campaign the strategy and tactic of misdirection and redirection. Body doubles!

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10 Key Performance Marketing Strategies and Tactics for 2020

QuanticMind

In this article, we present 10 of the top performance marketing strategies for 2020 and beyond, all based on the latest trends and opportunities: 1. How much of your time and resources are spent managing and operating your current stack? Outsource to agencies when necessary. Regularly assess your MarTech stack.