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Three Things Smart B2B Marketers Will be Doing in 2016

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For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download). What will successful B2B marketers to be doing more of, or differently, in 2016? Download the eBook to read all of the thoughts from these experts regarding the keys to B2B marketing success in the coming year.

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The 17 Best Keyword Research Tools for SEO and SEM

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Pricing:  free (but requires an active Google AdWords account). Search for any domain and see every place they’ve shown up on Google: every keyword bought on Adwords, every organic rank, and every ad variation in the last 9 years. Also find contact information for domains, successful AdWords ad texts, and negative keywords. That’s where keyword research comes in.

14 Fortuitous SEO and SEM Stats and Facts

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On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Search remains the cornerstone of digital and content marketing efforts. Internet users. Image credit: MarketingProfs.

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How To Turn Video Marketing Into a Successful SEO Strategy

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” By reviewing  Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. It can be educational while also helping businesses gain exposure.

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B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Seven Expert Google Analytics Guides

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” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.” You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth ,  though a popular one).

31 Expert Guides to Maximizing Online Brand Visibility – WPO

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Rand Fishkin steps through a number of steps SEO practitioners can take to deal with the loss of organic keyword data from Google, such as using “keyword suggestion sources like Google Suggest, Ubersuggest, certainly AdWords’s own volume data, SEMRush, etc. ” Running AdWords ads and examining keyword performance is another option. email marketing. by Forbes.

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17 Helpful SEO Tools and Tool Reviews

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Matthew Capala offers links to and brief descriptions of two-and-a-half dozen free tools, from the the AdWords keyword traffic estimator and Übersuggest for keyword research to WidgetBox (a dynamic web widgets generator), Yext ] for monitoring local SEO listings, and Visual.ly for creating infographics. Which SEO tools are most helpful in conducting a site audit? For reporting and metrics?

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The 12 Best Competitive Intelligence and Benchmarking Tools

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Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.)

B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

26 Outstanding LinkedIn Tips and Tactics

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Writing that “LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media,” Lee Rush Schwartz steps through the six elements of ad targeting on LinkedIn. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? ’”.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

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Experiment with AdWords, social network advertising, Bizo , and other ad networks. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. It’s not quite clear why this is happening. And it’s not only Google.

Where Google Moved Your Digital Cheese

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AdWords. There’s no question AdWords can be an effective component of online strategy—it’s controllable, immediate and finely measurable. Content Marketing Search Engine Optimization (SEO) Web Presence Optimization AdWords cheese station C Google Matt Cutts Panda Penguin 2.0 One day both groups happen upon a cheese-filled corridor at ‘Cheese Station C.’

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

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What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

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Think AdWords isn’t important? With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? Earnest Agency ). 4.

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B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

25 of the Best Web Presence Optimization Guides of 2012

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Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS. WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. How is the role of social media evolving in online visibility? ” Which is WPO.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

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Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. Image credit: Small Business Ideas Blog. At its core, search still relies on words, whether typed or spoken. what is…?

Six Expert Guides to Dealing with Keyword (not provided)

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While many SEO writers offered tips on how to continue to get organic keyword insights after Google stopped providing referring keyword data last fall, this post is one of the best: Mike Murray steps through a dozen techniques for organic keyword analysis, from opening an AdWords account and using Bing/Yahoo data through tracking search rankings and analyzing organic search landing page data.

The Future of Digital Marketing According to the Giants

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Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. Let’s have a look. Their solution? How about you?

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10 of the Best Web Analytics Guides and Tips of 2013

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Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. Dan Friedman unveils the new Paid & Organic report for AdWords advertisers, explaining that “Previously, most search reports showed paid and organic performance separately, without any insights on user behavior when they overlap. Which converted at the highest rate?

Best Google AdWords Tips and Tactics of 2010

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There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? Ways to Leverage Adwords Search Query Reports by PPC Blog. Where do image ads fit in the mix?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

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SEMPO: Social PPC is Giving Google Adwords a Run for Its Money by MediaPost Search Insider Rob Garner reports that “Facebook has rapidly become a top PPC advertising vehicle,” and that advertising on LinkedIn, Twitter and YouTube–while still small compared with search advertising–is growing rapidly. Or that 73% of U.S. ” At least something is bipartisan.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

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Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. What are the best tools for finding and eliminating broken links?

26 Awesome Search Engine Marketing Guides

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deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. For example, the Keyword Positions report (found at Acquisition>Adwords>Keyword Positions) reveals which ad positions actually provide the highest conversion rate (it’s not always the top spot). Image credit: Placeit.net.

Why Google Glass Will Fail

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But while it’s an intriguing technology with some fascinating potential applications, Google Glass is likely to, if perhaps not quite fail, then succeed only as a niche product—not like the broad consumer applications Google loves (search, AdWords, Android, YouTube, etc.). The reasons aren’t as simple as some have suggested. Gaming: get off your couch! …or half empty?

The Social Media Monitoring Metric We Need, But Can’t Get

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When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Social Media Marketing Bob Parsons Comcast Dell Hell elephant hunt in Zimbabwe GoDaddy Google AdWords karma pay it forward social media effects social media monitoring tools social media ROIthese practices.

Best Social Media Stats, Facts and Marketing Research of 2010

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Google Instant is bad for long-tail searches, but good overall for AdWords advertisers: overall impressions for paid search ads have increased by more than 9%, while clicks are up more than 5%. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats.

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What Could Kill Google and Facebook

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Google has thumbed its nose at businesses, advertisers and SEO professionals as well through a series of recent moves like hiding a significant share of keyword data in the “not provided” category within Google Analytics, eliminating the Website Optimizer tool in AdWords, and the recent Panda and Penguin algorithm updates, which were designed to eliminate webspam but caught a lot of innocent sites in their wake. Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Twice. Facebook.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

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For example, if your media share-of-voice remains about the same from one month to the next, but your AdWords conversion rate drops by half, WPO metrics focus on the latter result. As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more.

The 5-point plan: how to increase marketing ROI from call conversions

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Google recently announced they are offering this service free for their AdWords users. Integrating call tracking with analytics software like Google Adwords tracking, Adobe SiteCatalyst , or DC Storm can further improve customer understanding and increase the conversion to the right kind of call. Guest post by Luke Rees. Click-to-call tracking. Customer acquisition. Conclusion.

Best Cool SEO Tools of 2011

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Michel Leconte explains how to develop target keyword lists for SEO and SEM using common, popular tools like Google Analytics, Google AdWords, Google Webmaster Tools, Google Instant and Alexa, and concludes, “How do you know when you have not spent enough time doing keyword identification? SEO is a blend of art and science. Identify promising keywords? SEO Analysis and Reporting Tools.

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Web Presence Optimization Software Review: gShift Labs

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From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Pricing.

The Future of Social Media

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After much research, that was the number of blogs that were active and not merely scrapers or spam blogs (“splogs&# ) that publish search-engine-friendly gibberish in the hope of making money off AdWords. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. Our human species originated, ballpark, 250,000 years ago.

Real-World Results from Web Presence Optimization

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Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.” My last post, What is Web Presence Optimization, and Why Should I Care?

B2B Leads in the Long Tail of Search

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Use AdWords (and SEM in general). Search engine marketing programs like AdWords enable marketers to identify which keywords actually drive conversions most effectively, and to always have their site appear on the first page of search results for those terms, regardless of variations in organic rank. 2. Nothing wrong with that—head terms are critical to optimization efforts.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

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SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. The free link displays only partial data; a Pro subscription to SEMRush (at $50 per month) is required to view all of the AdWords data, plus organic keywords, history and export capabilities.

11 Expert PPC Guides, Tips and Techniques (and One Rant)

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How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics. Quick Ways to Increase Conversions in AdWords by Fathom Blog. search engine marketing. Organic search experiments can take weeks to show results. by PPC Hero.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

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Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. And it’s become an imperative point of presence for businesses (or has it ?). Facebook Marketing Tips and Tactics. Facebook Advertising. Always.

Best AdWords Tips and Tactics of 2009, Part 2

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Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. dead simple ways to optimize your Adwords campaign by CDF Networks. by Search Engine Land.

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