ViewPoint

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The 5 Top Media for Cold Prospecting

ViewPoint

Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

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Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Additionally, this maturing is being advanced by the acceleration of social advertising.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Additionally, this maturing is being advanced by the acceleration of social advertising.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

For instance, if a visitor comes to an organization’s website, and the company can determine the AdWords’ campaign they used to get there, they can then optimize their site to highlight relevant content and increase the time and quality of the site visit.