Tomorrow People

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Link your AdWords account to use Google Analytics and find out which positions your adverts perform best in and adapt your strategy accordingly. Why use something that’s not working right?

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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Using your imagination when searching for keywords will push your website higher in the rankings and into the line of sight of searchers. Use Backlinks Wisely.

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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Using your imagination when searching for keywords will push your website higher in the rankings and into the line of sight of searchers. Use Backlinks Wisely.

SEO 120
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Social Media Marketing Tools For B2B Marketers

Tomorrow People

As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. You need to be able to view personal details of your leads and know where they came from. CRM Integration. To ‘close the loop’ on reporting you need to track new leads from conception to closed sale.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. You need to be able to view personal details of your leads and know where they came from. CRM Integration. To ‘close the loop’ on reporting you need to track new leads from conception to closed sale.

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Why storytelling defines the future of B2B marketing

Tomorrow People

An excellent example of making your target audience the hero is Google Ads’ Adwords Stories campaign. By providing in-depth profiles of the people behind this massive corporation, Microsoft humanises its brand and positions the company as a place where unique and gifted individuals work. Google Ads.

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Why storytelling defines the future of B2B marketing

Tomorrow People

Google Ads An excellent example of making your target audience the hero is Google Ads’ Adwords Stories campaign. By providing in-depth profiles of the people behind this massive corporation, Microsoft humanises its brand and positions the company as a place where unique and gifted individuals work.