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| | THE POINT
OCTOBER 18, 2012 B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
Imagine, if you will, the option to display search ads (through Google AdWords) only to companies that match up with your target attributes, instantly eliminating the wasted investment in conversions or leads that will never become sales-ready prospects. Neither of these models prevents unqualified prospects, or even consumers, from viewing and clicking on those same ads.
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