Adwords - B2B Marketing Zone

THE POINT OCTOBER 11, 2012 Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think B2B Marketing Google AdWords Search Engines search marketing SEM SEO Uncategorized paid search search engine marketing sem best practicesIn the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. MORE >>	THE POINT MARCH 16, 2010 26 Must-Have Negative Keywords for B2B PPC Campaigns Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC MORE >>	RECENT POSTS OCTOBER 18, 2012 \| THE POINT B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This? OCTOBER 11, 2012 \| THE POINT Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think MARCH 16, 2010 \| THE POINT 26 Must-Have Negative Keywords for B2B PPC Campaigns JUNE 3, 2009 \| THE POINT 5 Reasons to Include Branded Terms in Your Paid Search Campaign
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THE POINT OCTOBER 18, 2012 B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This? Imagine, if you will, the option to display search ads (through Google AdWords) only to companies that match up with your target attributes, instantly eliminating the wasted investment in conversions or leads that will never become sales-ready prospects. Neither of these models prevents unqualified prospects, or even consumers, from viewing and clicking on those same ads. MORE >>	THE POINT JUNE 3, 2009 5 Reasons to Include Branded Terms in Your Paid Search Campaign Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing MORE >>
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