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| | THE CONTENT FACTOR
MARCH 15, 2013 When you don’t have time for an elevator pitch.
This Haiku became a Google Adword ad, and ended up with the highest click through rate of any ad we ran that quarter. A recent story entitled Five Lessons on Compelling Content from Australian Football from the Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist. One of the lessons discussed was about the power of storytelling to attract and retain loyal fans. As the article points out: “Storytelling is at the heart of content marketing No matter the company or the communication goals, every brand has a story.
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