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NOVEMBER 21, 2011 Google AdWords Auctions Explained
Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process. By they way, WordStream has some great AdWords tools , some of which are free. 2011 WordStream – a certified AdWords partner. Internet Advertising News & Notes SEO
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OCTOBER 12, 2010 WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. AdWords Quality Score is assigned by Google based on relevancy and click-through rates and has a big impact on how successful campaigns are.
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AUGUST 24, 2011 Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool
WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. At WordStream, we have worked with thousands of small and medium-sized businesses to build out keywords for their AdWords campaigns. WordStream’s AdWords Performance Grader is available to use free at: [link].
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FEBRUARY 19, 2013 7 Simple Improvements to Increase Website Lead Generation
You can also use advertising like Google Adwords or social media to drive traffic to this resource to increase the leads your website generates. Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation.
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JANUARY 18, 2011 Finding Keywords for Social Media Content & Monitoring
Also run them (and your list of other sites) through Google AdWords Keyword Tool (which you can use without an AdWords account) to find possible keywords (their suggestions can be very useful). As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). photo by Bruce ).
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JULY 20, 2010 Google Basic Keyword Research Tools for Your Site
Adwords. Google AdWords Keyword Tool. AdWords has some nice tools for optimizing ad campaigns, but they can also be useful for understanding what keywords Google finds for your site along with their search volume (global and local) and competition. Keywords. Content strategy. Google Webmaster Tools. Other Keyword Tools. What tools do you use for keyword research?
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SAZBEAN How Much Does Each New Customer Cost?
| TUESDAY, NOVEMBER 9, 2010
Businesses love to dump money into Google AdWords
campaigns, but then they ignore what the results are telling them. For example, let’s say you’re running a Google AdWords
campaign in order to increase your newsletter subscribers. In Google AdWords
if you get caught up in your click through rate (CTR), you may miss whether you’re spending too much for each new customer. How much does each new customer cost your business? lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Cost per Acquisition (CPA). MORE >>
SAZBEAN Developing a Social Media Content Strategy
| WEDNESDAY, DECEMBER 8, 2010
Also try keyword analysis tools like Keyword Discovery or WordTracker or in Google Adwords
. Content News & Notes Strategy adwords
audience channels content strategies customer engagement developing google internet marketing keyword research Marketing reach search engine optimization Social MediaHaving a good content strategy is a vital key to any successful social media strategy. No one communicates in a positive way with brands on social media just because they’re there. Nor do people care about your marketing messaging. What works on Facebook may not work on Twitter. MORE >>
SAZBEAN 19 Reasons to Use Google Analytics for Your Business
| WEDNESDAY, MARCH 16, 2011
Integration If your company advertises through Google AdWords
, Google Analytics will provide you with data according to keyword, group or campaign. Other useful features and metrics, such as search keywords, top landing pages and AdWords
overview, must be accessed manually. Google’s line of thinking is that when more people try Analytics, they’ll see the untapped advertising potential in their sites and invest in Google AdWords
. This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. MORE >>
SAZBEAN Top Industries Advertising with Google in 2011
| MONDAY, JANUARY 23, 2012
WordStream , Provider of AdWords
solutions. Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? Marketing MORE >>
SAZBEAN What if Your Site is Invisible to Google?
| THURSDAY, JULY 22, 2010
It also means that you’ll have a difficult time paying for traffic via Google AdWords
, because the algorithm there uses keywords on your site to determine the relevance — and therefore position — of your ads. Google AdWords
Keywords Tool – This tool will give you keyword ideas for your website. I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. What Does It Mean to Be Invisible to Google? Good question. MORE >>
- Top Internet strategy, marketing and technology links for the week of August 18, 2012 SAZBEAN | SATURDAY, AUGUST 18, 2012
- Avoid Comparing Oranges to Apples When Measuring Social Media ROI SAZBEAN | WEDNESDAY, MARCH 30, 2011
- Insights from Google Analytics Intelligence SAZBEAN | FRIDAY, FEBRUARY 25, 2011
- The Future of Facebook is…. Grey? SAZBEAN | MONDAY, MAY 13, 2013
- 8 Critical Steps For B2B Facebook Advertising Success SAZBEAN | WEDNESDAY, MARCH 13, 2013
- Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011 SAZBEAN | SUNDAY, AUGUST 21, 2011
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