| | | Savvy B2B Marketing | |  Adwords | 5 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING MAY 25, 2010  What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords For those of us too busy to click through to the article I can sum it up for you pretty briefly; some guy looking for a better job scored a really great job and a lot of free publicity for himself and his new employer by buying Google AdWords using the names of creative directors at firms he wanted to work for. Hiring me is fun, too.&# Is yours targeted enough? Quick! Likely not. | SAVVY B2B MARKETING MARCH 25, 2013 Social Media Strategy for B2B Marketers: Content + Search + Social = Impact Use tools like the Google Adwords Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Read on for John's formula for success with social media. “So, how do we get started with social media?” Respondents also indicated that they avoid direct contact with vendors over social media. Content should help, not sell. | | | | | |
| SAVVY B2B MARKETING MAY 2, 2011  Basic Training For B2B Social Media Turtles: Research & Preparation Use the Google Adwords keyword tool to give you more ideas about the search volume of keywords. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals. Meet the speakers and leaders of the group. | SAVVY B2B MARKETING OCTOBER 12, 2011  Savvy Speaks: What's Your Keyword Strategy? These days, shifting search engine algorythms and steep keyword competition from less-than-above-board website spammers looking to get rich on Adwords makes all that yesterday's news. Like everything else to do with the web, SEO (Search Engine Optimization) theory has changed a lot in the last several years. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Jamie. | SAVVY B2B MARKETING DECEMBER 9, 2011 Savvy Week in Review: December 9 Marketing Optimization: What Your Peers Learned This Year about AdWords, the Inbox, and Telling the Truth by @MktgExperiments. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Well, if you haven't had a chance to read much from the blogosphere this week, here's your opportunity to catch up. Our favorite picks from the week are below -- and let us know what elese you would add in the comments. Happy Friday! How to Deal With Haters on Your Facebook Fan Page by Greg Scott via @MarketingProfs. by @ leeodden. | |
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