| | | PWB Marketing Blog | |  Adwords | 7 articles |
| Page 1 of 1 | Previous | Next | PWB MARKETING BLOG AUGUST 22, 2011 Top Ten Reasons You Know You’re a Social Media Expert [Humor] Unlike Google AdWords, there isn’t any certification for social media. How do you know if you’re a social media expert? There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. You subscribe to Mashable. You have a blog. | PWB MARKETING BLOG AUGUST 5, 2011  Top Trends In Digital Marketing [Graphs] We advised one client to stop buying Yellow Page ads and buy Google AdWords instead. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Don’t create a QR code because it’s the cool thing to do. | | | | | |
| PWB MARKETING BLOG JULY 29, 2011  20 Most Expensive Google AdWords Keywords [Infographic] Ever wonder which keywords are the most expensive with Google AdWords? Google AdWords is an auction-based marketplace where advertisers bid on keywords for top placement in the search results. Do you have a cost-per-acquisition goal to make sure you’re profitably acquiring new AdWords customers? B2B Internet Marketing Google Analytics Google AdWordsIn the U.S., | PWB MARKETING BLOG AUGUST 12, 2011 3 Crucial Questions to Ask Before You Advertise with Google B2B Internet Marketing Google AdWordsSearch engine marketing is the biggest category of Internet marketing spending for good reason: it’s effective, it’s measurable, and it has low out-of-pocket costs. But before you jump into a paid search program with Google, ask yourself these three crucial questions. Is search the right channel? While search engine marketing is effective in driving online traffic, it’s not necessarily the right channel for every objective. If you can’t describe your product or service in 3 words, then search isn’t for you. Search is good for fulfilling demand. | PWB MARKETING BLOG JULY 11, 2011 Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S. search engine marketing dollars goes to Google AdWords. AdWords, AdSense, Display Network, AdMob, Doubleclick, or something else? According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. | | | | | | | | |
| -
PWB MARKETING BLOG | FRIDAY, JULY 22, 2011 Is Google Analytics Right For Your Business?
When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. If you’re buying paid ads with Google AdWords, you’ll definitely want to link AdWords to Analytics. Sean and I participated in the July’s Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. One minute you’d be talking to a business owner who sells water sterilization kits and the next minute you’d be chatting with an affiliate marketer. It was a blast. MORE >>
| |
