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Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. AdWords allows you to compare results between Google and partners. Search Networks. Device Management. Advanced Location Options.

A CMO’s Guide to Conversion Metrics with Google Adwords

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Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. You can target top and bottom funnel. Top funnel.

Google Analytics- Calculated Metrics for Lead Generation Websites

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Google Adwords Cost Per lead or sale (with agency mark-up). This works if you have Adwords and Analytics linked, as you should. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Modified broad match keyword in Adwords: +How +To +Pay +per +click.  . Modified broad match keyword in Adwords: +Pay +per +click +techniques.  . Modified broad match keyword in Adwords: +Pay +per +click +articles.  . Modified broad match keyword in Adwords: +Pay +per +click +results.  . Modified broad match keyword in Adwords: +Pay +per +click +top.  . Awareness. 

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B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. Below are 7 examples of strategic ways to utilize Automated Rules for Adwords campaigns. Ad Level: Pause. STRATEGY EXAMPLES. Summary.

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How Labels works in Google Adwords; benefits of the new feature

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For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others.

An Overview of the Google Adwords Recent Changes & New Features

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Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. What do you think of all the recent Google Adwords changes? Related Posts: How Labels works in Google Adwords; benefits of the new feature New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

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Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.  Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Pay-Per-Click Tactical Services Video Posts

B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  calculators, and pencil erasers.  On the shelf were multiple SRDS books; each one the size of a phone book.  Need a radio station in Miami?- look it up.  Need to find a prospect? Paid Search. Acquisio. Doubleclick.

17 Ways to Promote Your White Paper for Lead Generation

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Learn more in A Strategic Guide to Lead Generation using Pay-Per-Click and Google AdWords. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it. Now you need to distribute and promote it. Video.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Proper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Step 2: Name your experiment. Excellent!

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Proper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Step 2: Name your experiment. Excellent!

B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Search Engine Optimization Search Engine Optimization. That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Ratio.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Content Marketing: Goals, Issues, Strategies Demand Generation. Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Segment/List. 

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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Take advantage of YouTube overlay messaging if you do Adwords.  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B.  The statistics are evident; B2B usage is on the rise.  Why Video.

The Many Roles of an SEO Professional; What an SEO Tactician Does

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Related Posts: Content Marketing: Goals, Issues, Strategies How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Guest Blog Outreach Services. What is a search engine optimization tactician. So here is a summary of the attributes of today’s search engine optimization tactician (at least attributes I need to have!):   We are Technical Analysts. We are Content Strategists.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

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Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keep in mind, pricing is based on “pay-per-engagement” meaning a click, or a retweet, or the action of gaining a follower will charge your account.  .

SEO, Meta Descriptions, Content, and Generating Leads

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How Labels works in Google Adwords; benefits of the new feature A new eBook; Content Marketing Templates for Lead Generation. Hi, It’s Paul Mosenson, President of NuSpark Marketing.  I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers. It’s no longer used by the top 3 – Google, Bing or Yahoo!

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel.  Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  Content Marketing. Get to it! .

Website Call to Action; Alternatives to “Contact Us” for lead generation

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Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages Here’s a question to ponder: Why did you build a website for your business? Phone call completed.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

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Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords.  As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Click the book images to be hyperlinked to Amazon. Ruth P. Stevens.

An Overview of Google Analytics Goals & Conversion Metrics

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Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform.  . Attribution is measured a number of ways in Google Adwords and Google Analytics.

Content Marketing: Goals, Issues, Strategies

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Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns The Intersection of SEO and Content Marketing. I’ve been thinking about all this content marketing we’ve been exposed to lately.  Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be.

Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

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Related Posts: Social Media for Sales How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Targeting Audiences Not Looking for You; Advertising Options for B2B. LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  There are many books, blogs, and guides that discuss how to use LinkedIn.

Types of Website and Landing Page Conversions you can Track with Google Adwords

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In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago. In this article, we’ll discuss the various metrics offered by Adwords today, and discuss how you can use them to better craft your marketing strategies and tactics. Probably the most useful figure when considering your Adwords ROI. Hard Numbers-. Converted Clicks.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Analytics & Measurement Website Design Optimization. Google Analytics, Conversions, and Marketing Measurement. Before we get started, I just wanted to set the record straight regarding definitions, since I am always asked. . Visits. New and Returning Visits. Visitors. Goals and Conversions. Podcasts. 

How Google’s New Search Results Layout Impacts SEO

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How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. The most notable among them is the removal of the right-side ad column. For many, this came as a complete surprise. Only time will tell.

2013 New Year’s Resolutions for the B2B Marketing Department

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Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc.  Many new features in Adwords as well as Bing.  It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Planning. Paid Search-Pay-per-Click.

Location Targeting Options: Google Adwords

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There’s a new Google search setting option; worthy enough to write a summary about. It’s called Location Targeting. With Google’s new options, it gives me a chance to fine—tune how I want to target audiences geographically. Three options are available : a. By Physical Location. b. By Search Intent. c. combination. There are also geographic exclusion options. Let’s look at an … [ visit site to read more ]. Pay-Per-Click Search Marketing Tactical Services

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

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The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Here’s a couple to consider (promise to explain easily!)  FYI:   Click Images to Enlarge! Call Metrics (or can be called Call Tracking). Call Metrics allows you to easily measure phone calls originating from your ads. Calls divided by impressions!

Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine

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When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well.  A negative keyword is a term that is used within a query that includes one of the keywords you are bidding on, but prevents your ad from showing because that “negative” keyword is not relevant to your product or service. MAC.  .

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

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Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards.  Flow charts were designed on paper with markers and rulers.  Budgets determined using Texas Instruments’ calculators.  Then computers came.  Wordperfect and Lotus123. Then Compuserve and Prodigy …  You also had Thomas Register and mailing lists to find leads…. could go on, but I won’t.  Standard Rate and Data. 

Remarketing Advertising Strategies with Google Analytics

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With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page.  Increase Conversions with New Remarketing Options. Now, you can add remarketing options by using Google Analytics data.    . Keyword Remarketing.  Mobile.