The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking. The use of online video is growing as people also increasingly watch videos from their mobile devices. Videos made as product pitches are not a good bet to attract interested people. Also image videos do not work as a potential viral marketing tool. Your business should use online video to inform and to entertain your audience. MORE >>

What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved. Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? On the contrary, I would suggest that there are massive benefits associated with SEO that’s done in the right way. But you need to think carefully about your strategy if you want to achieve cost effective results. Ignore massive corporations! This is not a coincidence. That’s pretty ironic! MORE >>

Then the whole thing became more sophisticated with tools like Google AdWords, social networking sites such as Facebook and Twitter and e-commerce. By Alexander Gregori. Not so long ago marketers were excited at the prospects of a new tool: online marketing. They could send out personalized emails directly to leads via email at almost no cost, create a store front of their business with websites, place banner ads on other websites , create newsletters and blogs. Suddenly the whole world was connected and marketers had unleashed an animal. Enter from stage left: mobile marketing! MORE >>

The Technorati Study: “ State of the Blogosphere 2010 &# shows Corporate blogs have become a powerful business marketing tool for companies. With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and to get in touch with target audience. Companies like IBM use blogging to get seen online. Every person there who wants to write a blog gets the chance to write about the things they are interested in, not only about IBM related products. MORE >>

As social media popularity is growing, the business opportunities for companies grow also. Social media has become a powerful communication channel for businesses to gain attraction, to educate their target audience, to offer support and service or simply to stay in touch with recent and future customers worldwide. Companies which use social media as an additional way to communicate and to get seen from their targeted audience are increasingly experiencing positive results for their businesses. Moreover the most growing group on Facebook is in the age of 55+ years. But not about them self! MORE >>