| | | Fearless Competitor | |  Adwords | 18 articles |
| Page 1 of 1 | Previous | Next | FEARLESS COMPETITOR MAY 5, 2013  How to Organize a Digital Marketing Team – Lessons from Hubspot That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), 'Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” Stay tuned. | FEARLESS COMPETITOR MARCH 14, 2011  Why hiring a search marketing firm is a waste of money Use the keyword research tool at Google AdWords and come up with 4-5 keywords you want to use. Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings. It’s a powerful statement. Amen, Mike. | | | | | |
| FEARLESS COMPETITOR MARCH 22, 2011  “If you just do , your lead generation challenges will be over” For instance: Buy some Adwords on Google. Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. Everyone’s answer involves you buying something. Advertise with us. Use our marketing automation software. Pay for our service. Don’t believe it for one second! It’s not true. contact-form]. | FEARLESS COMPETITOR OCTOBER 5, 2011 Why you will NEVER see an ad for Find New Customers Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? B2B Demand Generation | Find New Customers policy on advertising. Every Thursday evening we do a Twitter chat on B2B marketing. The question posed was this: Which advertising strategy works best for you? Our answer: None of them. When the participants heard of our company policy – they were shocked. “ Find New Customers does zero paid advertising? ” They did not understand. Why not? Why not? | FEARLESS COMPETITOR JUNE 19, 2012  Purchases are fun, but…….they don’t move the business needle Create a Google Adwords campaign, pointing to the issue and page. We enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too. Problem is, just spending money does not move the business needle. Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. The data supports the last point. | FEARLESS COMPETITOR MAY 11, 2010 Thought Leadership Interview #7 – Scott Mersy of Genius.com We all know that any good marketing team is touching potential customers with multiple different tactics, media, and offers all the time – email, social media, webinars, white papers, google adwords, SEO, and on and on. I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed a sharp guy in marketing — Scott Mersy, Vice President of Marketing and Products at Genius.com. Scott’s also a contributor to the popular blog, The Connected Marketer ( The Fearless Competitor is a contributor there too.) | | | | | | | |
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FEARLESS COMPETITOR | WEDNESDAY, MARCH 20, 2013  Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
You can use the free Google Adwords tool or buy a service like WordTracker.com. 'Buffer With shrinking budgets and lack of staff talents, marketers need to get more creative than ever in their digital marketing programs. And they need to hustle more too. In a recent study by Lisa Nirell of Energize Growth, one of the most common complaints of marketers was a lack of budget and staff. Budget and resource constraints (primarily financial and talent shortages) – 10 responses. Lack of digital, social, and interactive technology acumen – 9 responses. We’ve seen the problem firsthand. MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, JUNE 20, 2012  What’s the Real ROI of Content Marketing?
But in my mind, this clearly points out that marketing content is an asset , while expenses like Google Adwords are expenses that are consistent over time. As HubSpot points out, if you stop paying for AdWords, the inbound traffic drys up. Sales lead generation needs content marketing. loqua published a great post on the Value of Content Marketing. Their findings are based on a new eBook and are shown in the image below. hope you find this information helpful. “Thankfully, a new e-book has stepped into the gap. But content marketing also requires patience. MORE >> -
FEARLESS COMPETITOR | THURSDAY, JANUARY 19, 2012  The World’s Best Marketing Program?
Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. But there is one thing we are doing that is earning acclaim for Find New Customers far and wide. Jeff Ogden, President of Find New Customers is host of Mad Marketing TV , sponsored by Act-On Software , so I’m on YouTube at least once (and usually twice) every week! And our sponsor, Act-On is doing very well too! see below). It’s only been out a few weeks, but already terrific guests are lining up right and left. Joe Pulizzi, Content Marketing Institute. MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, APRIL 4, 2012 Great B2B Marketing is Built Upon Buyer Personas
You bought Adwords. This post also ran on the Silverpop blog, which you can read here: [link]. Let’s say you’re committed to driving qualified sales leads in your business. Your company leadership just gave you a quota of qualified sales leads. So you went to work on it. You sponsored some events. You hired a writer to pen a white paper. While that’s all great, if you missed the step of crafting buyer personas, all those efforts are far less than ideal. Great B2B marketing starts with Buyer Personas. Learn more in the video interviews below. What do you think? MORE >> -
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 28, 2012  The Importance of Blogging in BtoB Demand Generation
If a blog can deliver over 50% of your traffic, why are you blowing money on Google Adwords? Inbound Marketing. Does Blogging Really Make A Difference? ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. The next highest percentage for any source was 3.52%. In my opinion, the blog is not just making a difference, it’s priceless! Only one hand went up. blog is the gift that keeps on giving. After all, we write for the Silverpop blog, DBMEI and other blogs. What do you think? MORE >>
- Choosing where to spend scarce marketing $’s FEARLESS COMPETITOR | TUESDAY, MARCH 2, 2010
- 4 Ways Small Business Websites Can Drive More Sales FEARLESS COMPETITOR | SATURDAY, JANUARY 7, 2012
- The Importance of Thinking Outside-In FEARLESS COMPETITOR | WEDNESDAY, AUGUST 24, 2011
- B2B Demand Generation Starts with Strong, Structured Buyer Personas FEARLESS COMPETITOR | FRIDAY, FEBRUARY 15, 2013
- Mad Marketing TV Episode 1 is done FEARLESS COMPETITOR | SATURDAY, NOVEMBER 12, 2011
- Content Marketing Works Great – If You Have the Patience FEARLESS COMPETITOR | MONDAY, JUNE 11, 2012
- The “Good Housekeeping” Seal for Online Marketing FEARLESS COMPETITOR | TUESDAY, JANUARY 3, 2012
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