How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing.
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
We tried Facebook advertising and Google Adwords – we got results as traffic grew, but they were simply okay. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV.
How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
MAY 19, 2013
Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads.
Why hiring a search marketing firm is a waste of money
MARCH 14, 2011
Use the keyword research tool at Google AdWords and come up with 4-5 keywords you want to use. Sorry Search Marketing firms. We don’t need your help.
Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
MARCH 20, 2013
You can use the free Google Adwords tool or buy a service like WordTracker.com. Buffer With shrinking budgets and lack of staff talents, marketers need to get more creative than ever in their digital marketing programs. And they need to hustle more too.
B2B Demand Generation Starts with Strong, Structured Buyer Personas
FEBRUARY 15, 2013
You bought Adwords. Buffer I’m often asked “ Where do we start with our B2B digital marketing programs ?” ” Good question.
Content Marketing Works Great – If You Have the Patience
JUNE 11, 2012
On the other hand, paid campaigns like Google Adwords generate results immediately, but they are an expense. Content Marketing in Sales Lead Generation is not a Campaign. ”Per dollar, content marketing produces 3 times more leads than paid search.”
What’s the Real ROI of Content Marketing?
JUNE 20, 2012
But in my mind, this clearly points out that marketing content is an asset , while expenses like Google Adwords are expenses that are consistent over time. As HubSpot points out, if you stop paying for AdWords, the inbound traffic drys up.
The Importance of Blogging in BtoB Demand Generation
FEBRUARY 28, 2012
If a blog can deliver over 50% of your traffic, why are you blowing money on Google Adwords? Inbound Marketing. Does Blogging Really Make A Difference?
Why you will NEVER see an ad for Find New Customers
OCTOBER 5, 2011
Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? B2B Demand Generation | Find New Customers policy on advertising. Every Thursday evening we do a Twitter chat on B2B marketing. The question posed was this: Which advertising strategy works best for you? Our answer: None of them. When the participants heard of our company policy – they were shocked.
The World’s Best Marketing Program?
JANUARY 19, 2012
Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. But there is one thing we are doing that is earning acclaim for Find New Customers far and wide.
The Importance of Thinking Outside-In
AUGUST 24, 2011
Where would you consider investing? As they considered the question, they suggested Google Adwords, print ads, billboards, Linkedin, email campaigns, webinars, events and more. B2B Lead Generation | Think Outside-In rather than Inside-Out.
Great B2B Marketing is Built Upon Buyer Personas
APRIL 4, 2012
You bought Adwords. This post also ran on the Silverpop blog, which you can read here: [link]. Let’s say you’re committed to driving qualified sales leads in your business. Your company leadership just gave you a quota of qualified sales leads. So you went to work on it. You sponsored some events. You hired a writer to pen a white paper. While that’s all great, if you missed the step of crafting buyer personas, all those efforts are far less than ideal.
4 Ways Small Business Websites Can Drive More Sales
JANUARY 7, 2012
Once you have your list, use a keyword tool like Google AdWords to determine the frequency that those keywords are used and to find other related keywords. Mashable had a great post for small businesses which I summarize below. To read the full post, click on 4 Ways Small Business Websites Can Drive More Sales. Aaron Sperling is CEO and co-founder of vFlyer , which provides online marketing solutions for small businesses and independent service providers.
Mad Marketing TV Episode 1 is done
NOVEMBER 12, 2011
You can spend money on Google Adwords – I’m on TV every week, bringing top marketing experts to prospective clients of Find New Customers. I’m the host of Mad Marketing TV sponsored by Act-On Software and we recorded the premier episode yesterday.
The “Good Housekeeping” Seal for Online Marketing
JANUARY 3, 2012
When you’re looking for results from Google Adwords, you undoubtedly have many, many companies from which to choose. For most, it’s over-whelming. But what if you could cut your list to a select few of the very best? Google itself hand-selected just 13 firms as Premier SMB Partner.
Choosing where to spend scarce marketing $’s
MARCH 2, 2010
Google AdWords. I really feel for business leaders today. If you care about revenue, you’re looking for answers. It’s got to be frustrating for you. It seems everyone you talk to has the best answer to the dearth of leads.
Thought Leadership Interview #7 – Scott Mersy of Genius.com
MAY 11, 2010
We all know that any good marketing team is touching potential customers with multiple different tactics, media, and offers all the time – email, social media, webinars, white papers, google adwords, SEO, and on and on. I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed a sharp guy in marketing — Scott Mersy, Vice President of Marketing and Products at Genius.com.
AdWords Industry Benchmark Report Deep Dive: Software and SaaS
JULY 25, 2016
Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. AdWords’ Impact On The Funnel. Revenue Per Lead From AdWords. adwords
Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
OCTOBER 8, 2016
Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. If so, AdWords will count that milestone as an AdWords conversion.
Announcing The 2016 AdWords Industry Benchmarks Report
JULY 18, 2016
AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue?
Busting the Top 3 Google AdWords Myths
AUGUST 4, 2016
So, why has it taken so long for most inbound marketers to adopt Google AdWords? For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. How much money do you think Google makes in one day on AdWords alone? $1
Direct Mail vs. Google Adwords (PPC)
Direct Response Coach
MAY 12, 2015
On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing.
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.
How Google AdWords Works [Infographic]
SEPTEMBER 3, 2014
And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords. Using AdWords, you can advertise your business next to relevant search results and target new audiences of potential customers.
Optimize Your AdWords Campaigns
PWB Marketing Blog
FEBRUARY 21, 2014
I have been working with a client to optimize their AdWords campaigns. As I was reviewing AdWords campaigns yesterday, I realized that one client had edited landing page content based on ideas I had provided. Here are a few quick tips to consider when creating a new AdWords Campaign: 1) Create good on page content that uses relevant keywords. Need help setting up your B2B AdWords campaigns? Marketing AdWords Search marketing
7 AdWords Features You Didn't Know Existed
JULY 28, 2016
Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer?
Negative Keywords Can Be Shared Across Google AdWords Accounts
MARCH 9, 2017
Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. In January of 2017, Google made a change to AdWords. This update is another improvement that Google has added to enhance the usability of AdWords.
Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
OCTOBER 29, 2015
(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). In addition to identifying a high quality audience through retargeting, AdWords now also offers Customer Match.
A CMO’s Guide to Conversion Metrics with Google Adwords
MAY 16, 2016
Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Bear in mind calls from ads are purely AdWords conversions.
Why You Should Consider Google Adwords Call-Only Campaigns
JANUARY 6, 2016
About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. Before the launch of Call-Only, AdWords offered a Call Extension option. The post Why You Should Consider Google Adwords Call-Only Campaigns appeared first on Fathom.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Check out Search Engine Land and the Adwords Blog to learn more. Below is a recap to get you up to speed.
Google AdWords Expanded Text Ads: Best Practices For The New Format
NOVEMBER 23, 2016
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. With standard text ads, Adwords allowed you to create separate mobile ads. PPC AdWords
Google AdWords Auctions Explained
NOVEMBER 21, 2011
Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process. By they way, WordStream has some great AdWords tools , some of which are free. 2011 WordStream – a certified AdWords partner.
How Will Google’s Latest AdWords Changes Affect You?
MARCH 21, 2017
Google is making a big change to exact match keyword targeting in AdWords. Google’s AdWords Update: The Details. For now, these changes do not apply to phrase match keywords and AdWords is still designed to prioritize matching identical keywords to identical search queries.
Align AdWords Campaigns With TV & Video
DECEMBER 8, 2015
If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. Similar to ad copy, keywords are a great area to align AdWords campaigns with TV or video ads.