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DIGITAL B2B MARKETING
JUNE 5, 2012
The Most Dangerous Opinion in Marketing: Yours
Search Testing: Google Adwords (campaign experiments are particularly useful for testing) Banner Creative Testing: Flite (simple creative testing and dynamic creative) Email Testing: Even a free MailChimp account supports A/B testing and every commercial ESP supports testing. How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection?
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