Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Don’t forget that you can also promote your YouTube videos (done through Adwords. This SlideShare from Doug Kessler is a great example of a presentation that stands on its own. If you use video, there is a good chance it is already on YouTube. I know, that isn’t intuitive at all). Placing your Content.

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9 Crippling Mistakes B2B Search Marketers Make

Digital B2B Marketing

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. For years paid search has been one of the most cost-effective media channels for B2B lead generation.

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The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

Search Testing: Google Adwords (campaign experiments are particularly useful for testing) Banner Creative Testing: Flite (simple creative testing and dynamic creative) Email Testing: Even a free MailChimp account supports A/B testing and every commercial ESP supports testing.

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