Customer Experience Matrix

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future. The system also does keyword research and click fraud identification.

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Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. Again like AdWords, the system would automatically optimize the programs based on results.

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. It can react to new data by moving customers into different tribes or personas and can send lists of those customers to external systems for targeting in social, email, or other channels.

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True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. True Influence CEO Brian Giese said the goal with LeadPAC is to give marketers a way to create real leads quickly, using AdWords as a model.

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Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

On the other hand, HubSpot also announced integration with LinkedIn for paid ad campaigns and said a Google AdWords integration is in beta, which are definitely move into outbound territory.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

The system can also integrate with event management software and Google AdWords. Partner agencies are available for telephone lead qualification, search engine optimization, and paid search. Marketing Advocate typically costs $500 to $700 per month per reseller, with some portion of the expense usually subsidized by the sponsoring vendor.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports.