[Adwords] Ads Producing An ROI Are Bought, Not Sold
For example, it has become possible to connect Google AdWords placements to shopping cart sales results -- with the ROI for each ad tabulated in Google Analytics (or another Web analytics system). Seth Godin talks about how difficult it is to sell advertising -- especially advertising in media that are not trackable and cannot demonstrate an ROI. My first career was in radio and TV -- two of the most un-trackable media there are. I did what I could to fix this problem with our reach-and-frequency software, but their problem is too big for most advertisers to deal with.
JULY 5, 2007
CLIFF ALLEN ON MARKETING [Adwords] Ads Producing An ROI Are Bought, Not Sold