| | | Client Bridge | |  Adwords | 8 articles |
| Page 1 of 1 | Previous | Next | CLIENT BRIDGE OCTOBER 15, 2012 INFOGRAPHIC: Improving Google Adwords Quality Scores "The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location." From Digital Net Agency, here's an infographic about how to improve Google quality scores. View Original Article | CLIENT BRIDGE MAY 24, 2011 Using Social Media to Launch and Promote a Product Cost : $7,500 Banner Ads A six week campaign on Google AdWords, Facebook Ads and Twitter (Promoted Tweets) was used to attract buyers outside his immediate sphere of influence. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions. Facebook Kawaski built a fan page specifically for his book. To build a fan base, the incentive to "Like" the page was a free copy of his first book. | | | | | |
| CLIENT BRIDGE FEBRUARY 21, 2013 Tips for Keyword Selection AdWords, Keyword Discovery, WordTracker and similar tools are good sources for possible keywords, and can show you how many monthly searches are done on targeted keyword phrases. Keyword selection is an important part of SEO for content marketers. Without doing proper research and analysis, your content marketing efforts may largely be wasted. The Content Marketing Institute has a list of twelve questions to ask yourself when selecting keywords for SEO purposes. Have I mined keyword research resources? Is the keyword phrase relevant? Are we buying this keyword phrase through paid search? | CLIENT BRIDGE JANUARY 24, 2013 The Evolution of Local Search Google Will Re-Introduce its SMB Dashboard Expect improved analytics on Google+ business pages, wall-like reviews, streamlined offer creation and earier onboarding into AdWords Express. In 2012, a tipping point was reached for local search. Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. From the Hubspot blog, here are six predictions about local search for 2013. This is especially true of Google+ users. View Original Article | CLIENT BRIDGE JULY 19, 2012  Facebook Ads That Work The standard for online ads has long been Google AdWords. Hubspot has identified three elements are crucial for high click-through rates on AdWords. The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. These elements are also important for Facebook ads. Words like ".edu" | CLIENT BRIDGE JUNE 27, 2012  INFOGRAPHIC: Guide to Google AdWords From Simply Business, here's an interactive, step-by-step guide to setting up and running a Google AdWords account. One of the advantages of paid search advertising is that there is no minimum spend, so you can fit it into your available budget. Source: Simply Business View Original Article | | | | | | | |
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CLIENT BRIDGE | THURSDAY, MAY 24, 2012 SEO vs. PPC: Which Is Best for You?
PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. How best to boost traffic to your website? The two basic options are pay-per-click (PPC) advertising or search engine optimization (SEO). You pay a fee when viewers click on those ads. Alternatively, SEO is a means of building traffic by getting your site ranked high in natural search results. SEO best practices can take time to work, but provide free (other than your time investment), targeted traffic. MORE >> -
CLIENT BRIDGE | WEDNESDAY, MARCH 30, 2011 Google Tools that Can Improve Your Marketing
Google AdWords These keyword based advertisements are expensive, but effective if you shrewdly choose the right keywords. Every marketer understands the importance of Google's search engine. But Google has many other tools that can assist in marketing efforts.From the Hubspot Blog, a look at other Google marketing tools. Google Places/Google Maps Create a listing for your business to get found. Include relevant keywords and images. Google Tags Tags are a new ad platform used in conjunction with Google Maps that allow you to promote your business and stand out. View Original Article MORE >>
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