| | | Chris Koch | |  Adwords | 2 articles |
| Page 1 of 1 | Previous | Next | CHRIS KOCH DECEMBER 2, 2011 Is “social media campaign” an oxymoron? Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. would have had only slightly less disdain for the audience for these campaigns. You can read synopses of the programs here and here.) | CHRIS KOCH DECEMBER 2, 2011 Is “social media campaign” an oxymoron? Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. would have had only slightly less disdain for the audience for these campaigns. You can read synopses of the programs here and here.) | | | | | |
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