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AUGUST 4, 2010 Google Changes AdWords Brand Names Policy
In contrast to other countries, it is not allowed in most European countries to use other company’s brand names or trademarks as keywords in Google AdWords campaigns. So if you are selling Canon cameras, you are not allowed to use the name Nikon to trigger your AdWord ad. Tags: Adwords Google search Because this was seen as a violation of the trade-mark laws. In [.].
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