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Influencer marketing tools of the trade

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Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. Central processing unit Coconut oil Digital marketing Google Google AdWords Google Play Internet marketing tools ios iPad IPhone iPod marketing Mobile appWe’re off to the races! Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. Love it!

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Influencer outreach is more PR than marketing or advertising

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When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Let ’em know you mean business.

How to reach your customers at work or at home

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Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.  By adding consumer data to your audience build, you’ll improve your reach dramatically. Have you ever wished you knew more about the consumer side of your business customers? Access hard-to-reach segments. As an example, look at the case of Ajay Gupta himself.

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10 secrets to research the best SEO keywords

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Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Don’t Fight the Competition.

B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Social Media is Like Riding a Bike

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Slider Social Media Marketing Google AdWords Hootsuite MailChimp Microsoft Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer. Oh, and purple. Both riding motorcycles and managing online communities are dangerous. No armor.

Google demands your papers with the Hummingbird algorithm update

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Well, join AdWords , even if you don’t plan to advertise. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? Organic Search AdSense Google Google AdWords google hummingbird Google News hummingbird hummingbird algorithm Search engine optimization Sergey Brin StumbleUpon The third! And, Interesting.

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Earned media influencer marketing demands your awesome

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Until then, paying top bloggers $200-$5,000/post is often considered cheap compared to the AdWords contextual bubble where single contextual clicks can be worth hundreds of dollars. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming.

3 predictions for online marketing in 2016

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thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Happy 2016.

B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Playing the online reputation shell game

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Reputation Management abraham chris abraham lincoln Brent Franson Google Google AdWords mtv video music award polly wood Search engine optimization Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. It’s a surprisingly simple strategy that is both powerfully effective and amazing time-consuming; additionally, like any campaign, it takes time.

10 case studies show how web analytics prove ROI

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The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. What good is data if you don’t know what to do with it? Who does it well? Here are 10 case studies of companies that used insights from web analytics and drove ROI. Like this post?

Your competitors are doing SEO

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— when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Their competitors. It’s

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Your keywords suck and are outdated

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Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Admit it.

The dashboard has finally been perfected

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Google AdWords. Google AdWords (MCC). One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Remember Yahoo! Alexa.

B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Google has carnal knowledge of social

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You can safely assume that the data you see in your Facebook Insights and when you’re in your Twitter ads dashboard is also being collected by Google now, allowing you now to quickly, easily,  and effectively create Goals through Google Analytics that will allow you to track sales and goal conversions from social media as you would from Google Adwords in the past. Like this post?

Your website must adapt based on data

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The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like  MailChimp , the Fortune 500 have their entire companies wired for sound. remember, years ago, that Amazon was doing this. How many hours would an MAS save you?

Your website is wearing mom jeans and shoulder pads

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Just a cursory search of Google’s Adwords Keyword Planner  shows me that my own site, Gerr.is , shows how out of touch I am. Pearson Education reached out to me to read and make make notes on Mike Moran’s  and James Mathewson’s upcoming book,  Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. Like this post?

Google+ on its Third Birthday

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The reason is probably because the illustration probably takes the eye too powerfully away from paid contextual advertising, which is antithetical to Google’s desire to make lots and lots of money from Google Adwords and Adsense ads. I have been covering Google Plus since its inception three years ago. Ceci N’Est Pas les Médias Sociaux. Is G+ Google’s Ellis Island ? Google+ Clone Wars.

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How the Long Tail AdWords Approach Works for Blogger Outreach

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So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  All the most successful AdWords gurus, such as Adam Viener of imwave, realize that you can only make money in affiliate marketing with Google AdWords if you can make more money from your converted sales than you spend.

Dynamic pricing done automagically

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The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. Replace your pricing strategist with  Wiser.com ! Wiser. Pricing.

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Google Authorship brings your staff out from behind your brand

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Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy. So, But it’s not for everyone.

Compare your AdWords account to others–for free

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Most of us suspect that we fall short in some areas, but who has the time to stay on top of every aspect of a Google AdWords account, on top of everything else we do all day? Well, WordStream has put together a scoring tool called AdWords Grader that tries to do exactly that–show you how your paid search campaign compares against everyone else who has scored their own campaigns.

Blogger outreach is more PR than social media

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The Long Tail strategy for AdWords works for blogger outreach. The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. Before long, hundreds of email replies stream in. And it works.

Looking in Google’s funhouse mirror

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While Google killed their Google Adwords Keyword Tool in favor of their lame Keyword Planner , dorking around with keyword tools still doesn’t allow you to get a real feel for what other people say and think about you, really. What do you think you look like in the mirror ? I am sure what you see in the mirror is an idealized version of yourself. And you don’t want to. Really?).

Social Media is Like Riding a Bike

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Slider Social Media Marketing Google AdWords Hootsuite MailChimp Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer. Oh, and purple. Both riding  motorcycles  and managing online communities are dangerous. Take A Safety Course.

Google Adsense rewards super-quick page loads

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have a theory that both where you end up on search results as well as how much money you can make advertising AdWords ads via AdSense depends not merely on SEO or surfing the right trends or even finding the long tail sweet spot, but also on how quick, responsive, reliable, and durable the server that hosts your blog or site is. Image via Wikipedia. by Chris Abraham. Take it to the bank.

Your corporate website needs to become a trap

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What I know is this: you can procure a bit of code from Google AdWords that you can embed on your sites and blogs that will insert a cookie into the browser of everyone who visits. So, put them in now, as acquired on your Google AdWords account, and then try some experiments over the course of the year. He’s a strategist’s strategist. The next step is to trap them. Part 1.

Google Hummingbird is eHarmony for Search

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Ok, you’ll probably want to do anything and everything in your power to win Google back — and here’s what you can do to get started: Join AdWords , even if you don’t plan to advertise. Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories. ” Google feels the same way. But because Google was built by an army of earnest, hopeful, geeky, and lonely nerds — all of whom had just fallen off the turnip truck — it’s taken over 5-years for Google to get a clue. This is a global market.

How to recover from the ravages of Google Penguin and Panda

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Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. People are freaking out about the new Google Search. Do it.

Fulfill your resolution to blog in 11 steps

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So, don’t spend most of your time fussing around with tech, domain names, web hosting — write, write, write; blog, blog, blog! 7) Hold off on the advertising and contextual ads for a little while: Ads, advertising, contextual ads, Google AdWords and AdSense ads, and Affiliate links demand huge amounts of traffic to be profitable in any way more profound than a little bit of beer money.

Best practices for social media shilling

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Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. Photo credit: calmenda. venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! Get people to chime in their support and try to get some attention. How do I know? Really?

Google unmasks the anonymous with Google Authorship

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It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. ANONYMOUS (Photo credit: Andrewww26). Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This This demands drawing out as many anonymous visitors as possible. This includes members with false names, stage names, brand names, noms de plume, and noms de guerre.

10 SEO measurements every marketer should know

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good tools for measuring search volume is the Keyword Tool in Google Adwords. CPC’s can also be found with Google Adwords’ Keywords Tool. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 90% click on websites on the first page.

Your website sucks

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And, if you start tracking all the money you’re spending on all the staff and support and tweeters and Facebookers and AdWords and Facebook and Twitter ads and reconsider your website. Their sites were responsive before the responsive website was a thing. Alas, Unison is unique. And their clients are rare. That sucks. Let me count the ways. WYSIWYG formatting! All kind of good stuff.

Google’s Enhanced Search Campaigns: What You Need to Know

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Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. The It’s fantastic that AdWords now recognizes this fact. Today many AdWords advertisers improve conversions and drive down cost-of-sale by targeting campaigns to specific devices in a way that will no longer be possible. Check it out.

Craft a Compelling Offer for Paid Search Marketing

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But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently.  Paid Search AdWords Google Google AdWords offer development Search Engine MarketingImage via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.  This is not news to Internet marketers.  Two important considerations undergird this point: You only have 95 characters, spread over 4 lines of type, to play with. Free trial. Another classic equation management tactic. 

2 Challenges to Keyword Collaboration

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Left to their own devices with nothing more than AdWords, they will find the words with the highest demand and start building pages around them. Ideally, the tool will allow marketers to do keyword research more effectively than AdWords, discover which words are reserved and which words are available, and know that they will be most successful if they choose available words.

Maximize your SEO benefit on Google+ in 8 simple steps

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The more sites, shares, and comments that happen even outside of Google + are all part of that — even the little +1 buttons that are all over every search result you see in both organic results as well as in the current crop of Google AdWords/AdSense contextual ads. Image by entertailion via Flickr. These tips ares simple, but some are easy to overlook. just need to select and go.