| | | B2B Web Strategy | |  Adwords | 7 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY JULY 17, 2012 How to set up a Successful Ad Campaign on LinkedIn Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn PPC | B2B WEB STRATEGY SEPTEMBER 13, 2012 AdWords Strategy – 5 Steps to Maximizing Conversions Google AdWords is perhaps an uncharted territory for many B2B marketers. With investments that can range from subtle to astronomical, how do you create an effective AdWords strategy to monetize your efforts, and realize your goals? AdWords ROI is conversions and cost/conversion. ROI Perhaps the simplest of metrics, but one that counts the most. Getting [.]. Online Marketing PPC | | | | | |
| B2B WEB STRATEGY JANUARY 29, 2013  What Every B2B Marketer Should be Doing Online in 2013 And this research needs to be based in fact, using tools such as Google Analytics, The AdWords Keyword Tool, Spyfu, etc. In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. You say you did that in 2012? Did you really? And XYZ Solutions happens to get some leads. | B2B WEB STRATEGY MARCH 27, 2012 Improve your “quality score” with Increased Impressions Anyone who has ever run a Google AdWords campaign has heard the term “quality score” But just what is it, and how can we improve it? According to Google, a keyword’s quality score is based on several “factors to measure how relevant your keyword is to your ad text and to a user’s search query” [.]. Online Marketing PPC | B2B WEB STRATEGY JUNE 7, 2011 Google Analytics adds page-load speedometer And recently we learn that it’s also being used to help determine Adwords page quality, which of course directly impacts your costs. We sounded the alarm over a year ago about Google’s inclusion of website page-load speed as a (so far) fairly minor factor in its SERP ranking calculations. So it’s time we all realize [.]. B2B Web Strategy | | | | | | | | |
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B2B WEB STRATEGY | THURSDAY, MARCH 25, 2010 Why I Love-Hate Google Adwords Quality Score
ve set up quite a few Google Adwords campaigns in my days as a search marketing specialist. I recently read a few articles about pay per click advertising (PPC); one in particular, a post by Andrew Goodman for ClickZ on Quality Score, got me thinking. And I learned many years ago about implementing best practices when [.]. MORE >>
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