If they search in Google – they do – you need to rank well and advertise in AdWords. Creating accounts on Twitter, LinkedIn, AdWords and YouTube is not enough. This is a guest article by Don Fornes , CEO of SoftwareAdvice.com. You can find the entire post here: Why Won’t Anyone Return My !*#@$% Call? Want to know why B2B sales is getting tougher? Hint - the customer doesn’t feel they need a Sales person as early in the sales cycle as they used to.) Enjoy! Recently, one our our best sales people went out on maternity leave. This summer, that became my job. Bing too.