Not getting a great conversion rate from your landing pages? Here's a good article from e-consultancy called "A 10-point checklist for landing page design".
This article also describes how to improve your Google Adword "quality score". Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price.
Nothing too new in the article but it's well written and an easy read. Bottom line: Keep your landing page brief and to the point.
Chad H.
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