| | | Anything Goes Marketing | |  Adwords | 10 articles |
| Page 1 of 1 | Previous | Next | ANYTHING GOES MARKETING NOVEMBER 16, 2008  The Recession is Here - Time to Become an Eco-Marketer For example, if the conversion rate of a Google AdWords campaign is failing as the effort to turn these "inquiries" into MQLs (marketing qualified leads) is too expensive and takes too long, remove it. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. | ANYTHING GOES MARKETING OCTOBER 2, 2006 Top 10 List on the Positives of Corporate Blogging: It's cheaper then Google AdWords. In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). Ok - so, how do you get more people to your site? Blogs of course silly rabbit! Why blogs? Good question. It's fun and different! | | | | | |
| ANYTHING GOES MARKETING JULY 17, 2006  Better show up on the first page or go home While this may mean that search engines are able to provide more and more relevant data in teh first few pages or that users don't have the patience to keep searching, it probably means the following: Google AdWords sponsored this study SEO firms sponsored this study The Bill and Melinda Gates Foundation sponsored this study. Pick your choice! Good luck! Chad H. | ANYTHING GOES MARKETING JULY 20, 2006 Sealing the Deal: Your Landing Page This article also describes how to improve your Google Adword " quality score ". Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. Technorati tags: Google AdWords , E-Consultancy , Landing PagesNot getting a great conversion rate from your landing pages? Here's a good article from e-consultancy called " A 10-point checklist for landing page design ". Nothing too new in the article but it's well written and an easy read. Chad H. | ANYTHING GOES MARKETING AUGUST 19, 2006  How to destroy your e-marketing presence in 5 steps What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. Send one last email blast. Chad H. | ANYTHING GOES MARKETING SEPTEMBER 20, 2006 SEO is decreasing Pretty interesting considering how competitive paid search is and how Google has recently changed AdWords to include relevancy of the landing page as a factor. SEO (search engine optimization) spending as a percentage of paid search is decreasing as reported in Marketing Sherpa's new " Top 7 Search Marketing Insights for 2005 ". SEO went from 12% to 10% of paid search from 2005 to 2006. However, SEO did provide the best ROI as rated by marketers - better then paid search and house email marketing. encourage you to check out the rest of the report if SEO floats your boat. | | | | | | | |
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ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 19, 2006  Email Still Kicks Conversion Ass
Was it Adwords? What was the best conversion marketing channel for a financial publisher? Organic Search? Nope - it was email! Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher. What is interesting is that if you combine organic and paid search, it still doesn't add up to the conversion rate of email according to the chart that is provided. It would be interesting to better understand the details of this study but what it does show is how important email still is. While you start experimenting with web 2.0. Chad H. MORE >> -
ANYTHING GOES MARKETING | MONDAY, NOVEMBER 27, 2006 Free Online Marketing Tools for Marketers
Tags: paid search , ppc , internet marketing , seo , search engine optimization , search tools , free marketing tools , organic search , ROI marketing tools , Adwords. MORE >> -
ANYTHING GOES MARKETING | SUNDAY, FEBRUARY 24, 2008  Are Webisodes Just for B2C? Who Hired Bob?
They don't seem to have any Google AdWords that are specific to this campaign. Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Bob is one of those crazy co-workers that has a few screws loose. In fact, you could probably open a Home Depot with the trail of hardware he leaves. Probably something that Nasa found on mars), I can sympathize with Bob. You can check it out at www.whohiredbob.com. Here is a clip I found on Youtube. Possibly. You can thank me later Kraft). it rocks!). MORE >> -
ANYTHING GOES MARKETING | SATURDAY, SEPTEMBER 20, 2008  Lead Nurturing - How to track ROI?
For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords. The concept of lead nurturing is something that is complex for some but very straightforward for others. To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. I'm not going to reinvent the wheel here so check out Brian Carroll's blog post for a more in depth explanation. The shift that I've seen is to automate the process using technology. MORE >>
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