Anything Goes Marketing

Trending Sources

Lead Nurturing - How to track ROI?

Anything Goes Marketing

For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords. The concept of lead nurturing is something that is complex for some but very straightforward for others. I'm not going to reinvent the wheel here so check out Brian Carroll's blog post for a more in depth explanation. Chad H.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

For example, if the conversion rate of a Google AdWords campaign is failing as the effort to turn these "inquiries" into MQLs (marketing qualified leads) is too expensive and takes too long, remove it. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

They don't seem to have any Google AdWords that are specific to this campaign. Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Bob is one of those crazy co-workers that has a few screws loose. In fact, you could probably open a Home Depot with the trail of hardware he leaves.

Email Still Kicks Conversion Ass

Anything Goes Marketing

Was it Adwords? What was the best conversion marketing channel for a financial publisher? Organic Search? Nope - it was email! Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher. What is interesting is that if you combine organic and paid search, it still doesn't add up to the conversion rate of email according to the chart that is provided.

B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Better show up on the first page or go home

Anything Goes Marketing

While this may mean that search engines are able to provide more and more relevant data in teh first few pages or that users don't have the patience to keep searching, it probably means the following: Google AdWords sponsored this study SEO firms sponsored this study The Bill and Melinda Gates Foundation sponsored this study. Pick your choice! Good luck! Chad H.

How to destroy your e-marketing presence in 5 steps

Anything Goes Marketing

What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. Send one last email blast. Chad H.

Sealing the Deal: Your Landing Page

Anything Goes Marketing

This article also describes how to improve your Google Adword " quality score ". Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. Technorati tags: Google AdWords , E-Consultancy , Landing PagesNot getting a great conversion rate from your landing pages? Here's a good article from e-consultancy called " A 10-point checklist for landing page design ". Nothing too new in the article but it's well written and an easy read. Chad H.

SEO is decreasing

Anything Goes Marketing

Pretty interesting considering how competitive paid search is and how Google has recently changed AdWords to include relevancy of the landing page as a factor. SEO (search engine optimization) spending as a percentage of paid search is decreasing as reported in Marketing Sherpa's new " Top 7 Search Marketing Insights for 2005 ". SEO went from 12% to 10% of paid search from 2005 to 2006. However, SEO did provide the best ROI as rated by marketers - better then paid search and house email marketing. encourage you to check out the rest of the report if SEO floats your boat.

SEM 2

Free Online Marketing Tools for Marketers

Anything Goes Marketing

Tags: paid search , ppc , internet marketing , seo , search engine optimization , search tools , free marketing tools , organic search , ROI marketing tools , Adwords.

Top 10 List on the Positives of Corporate Blogging:

Anything Goes Marketing

It's cheaper then Google AdWords. In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). Ok - so, how do you get more people to your site? Blogs of course silly rabbit! Why blogs? Good question. It's fun and different!

B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

8 Best Practices for Using Google AdWords

Salesfusion

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. Diving a little deeper, what exactly do you need to know to run a successful AdWords campaign? Time to Get Searching.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. You can target top and bottom funnel. Top funnel.

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Apples to oranges, right?

Mail 59

How Google AdWords Works [Infographic]

Hubspot

And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords. Using AdWords, you can advertise your business next to relevant search results and target new audiences of potential customers. But Google AdWords is more complicated than just bidding high for the top spot , which can really burn a hole in your wallet.

B2B Marketing Trends for 2016

Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

New Changes Coming to Google Adwords

Vertical Response

Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Check out Search Engine Land and the Adwords Blog to learn more. The post New Changes Coming to Google Adwords appeared first on VR Marketing Blog. Below is a recap to get you up to speed. Google Announces Changes to Exact Match.

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). In the the ebook, we cover the necessary steps to effectively use AdWords for lead generation, and more importantly revenue generation, from researching keywords to optimizing based on ROI reports. CLICK TO TWEET.

Why You Should Consider Google Adwords Call-Only Campaigns

Fathom

About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. Before the launch of Call-Only, AdWords offered a Call Extension option. Contact us to discuss how a Call-Only Campaign can play an integral role in your AdWords stratgey. This was a big win, especially for advertisers who didn’t have mobile-friendly sites. So,

How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. And with HubSpot's Ads Add-On , it's easy to manage both content and AdWords campaigns in one platform. Win-win!

Optimize Your AdWords Campaigns

PWB Marketing Blog

I have been working with a client to optimize their AdWords campaigns. As I was reviewing AdWords campaigns yesterday, I realized that one client had edited landing page content based on ideas I had provided. Here are a few quick tips to consider when creating a new AdWords Campaign: 1) Create good on page content that uses relevant keywords. 2) Using appropriate keywords in the URL. 3) Meta tag the page and use Alt Tags for images. 4) Create targeted ads specific to the landing page content. Need help setting up your B2B AdWords campaigns? That’s great.

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. AdWords Search Network: You’re limited to bidding on keywords with a finite amount of ad spots.

Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.

Align AdWords Campaigns With TV & Video

Fathom

If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. If your TV flight is targeted around specific times of the day or during certain TV shows, it is crucial that your AdWords campaigns are active during those periods. The post Align AdWords Campaigns With TV & Video appeared first on Fathom.

AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers

bizible

Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce. What is Google’s new Salesforce integration product? What is it good for? Why is it useful?

Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! I was just looking at some various accounts today and noticed a “reports” tab in the top navigation in one of the accounts. First off, simply click the Reports tab above and then click +Report. campaign, ad group, etc.)

How to Build the Best Google AdWords Campaign

Hubspot

Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Get an AdWords Account. Before you can do anything, you’ll need to visit the AdWords site and sign up for an AdWords account. This is the most important aspect of your AdWords education. Here’s how it’s done. Write Your Ad.

Google AdWords Auctions Explained

Sazbean

Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process.  By they way, WordStream has some great AdWords tools , some of which are free. 2011 WordStream – a certified AdWords partner. Internet Advertising News & Notes SEO

7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

Hubspot

Every AdWords advertiser wants more relevant clicks on their ads. If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. What Are AdWords Extensions. Why Use AdWord Extensions. When doing a Google search, you might see some ads take up more space than others.

AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

Modern B2B Marketing

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out. As Author: Mike Tomita Stop the presses!

How to Get More Out of Your Google Adwords Campaigns [Infographic]

Hubspot

That's why many marketers are choosing to spend a portion of that budget on Google AdWords. How can Google AdWords improve your marketing ROI? Check out the infographic below from SMBclix to learn how Google AdWords can help you get more out of your marketing dollars. Download this beginner's guide to using Google AdWords to get started.). PPC Advertising Daily IGSS

4 Reasons Why AdWords’ Callout Extension Is a No-Brainer

KoMarketing Associates

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. Callout Extension Overview. Additional Real Estate. Customized Scheduling.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.

SEM 53

How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World

KoMarketing Associates

From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. During the Summit, the biggest announcement was how Google plans on shaking up the current AdWords ad format. Brand New AdWords Interface. Device. Time of Day. Conclusion.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the  Google Search Partner Network  or do we only appear on Google.com. How Much Am I Spending? All questions should start with the PPC budget.

Google AdWords Adds “Customer Match” to Their Targeting Arsenal

Fathom

The post Google AdWords Adds “Customer Match” to Their Targeting Arsenal appeared first on Fathom. Blog Feed Digital Advertising adwords customer match adwords email targeting new adwords updatesFinally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. Google was not an innovator nor early adopter with this targeting technique as 3 rd party retargeting vendors and DSPs have coined this tactic as “CRM Retargeting”. There are unfortunately some limitations.

5 Tips for Maximizing Your Marketing with Google AdWords

Marketing Action

The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI. AdWords PPC

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Search vs. Display Ads: What's the Difference? Average Cost-per-Click (CPC).

CPC 39

How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]

Hubspot

In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. Create your Google AdWords account and set budgets. Download How to Use Google AdWords: A Beginner’s Guide to PPC Advertising and start earning $2 for every $1 you put in.

PPC 46

7 Things You Didn’t Know You Could Do with Google Adwords

Vertical Response

Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance. 1) Adwords Bid Strategies. If so, it might be time to check out Adwords Bid Strategies.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? Ways to Leverage Adwords Search Query Reports by PPC Blog. Where do image ads fit in the mix?

How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. How to Improve Google Adwords Quality Scores Infographic: Source: DigitalNetAgency.com. You can optimize your Quality Score to receive a higher position for a lower bid that your competitors. Therefore, it is important to understand and measure.