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  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Adwords] Predictions for B2B Marketing in 2011
    Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) I don't usually bother with the traditional "predictions for next year" piece at this time of year. So I figured I'd share it here as well. Integration will be the new mantra.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Adwords] What Shazam Can Teach Marketers about Predictive Analytics
    After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. 'Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Oh, never mind — I’ll just Shazam it.”) Image courtesy of Shazam via [link].
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Adwords] How to Design Content Remarketing Campaigns That Actually Work
    To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. And people come -- they find your content in search results and in their social media feeds. Gender?
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Adwords] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    But now it is extending into paid search queries that directly impact AdWords advertisers. possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend.". It''ll be part of some higher level plan of AdWords or Google Analytics. Yes, you read that correctly. Maybe.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Adwords] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. 'Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Why, Google. What All This Means.
  • BLOG MY CALLS  |  WEDNESDAY, AUGUST 1, 2012
    [Adwords] Forbes: Pay-Per-Call Will Be 10x Bigger Than Pay-Per-Click
    These Google's pay-per-call ads are served up by Google Adwords on a mobile devices. If a new article on Forbes.com is right (which it may or may not be) pay-per-call is going to become gigantic. represents a much better deal for publishers and their technology providers. Google is no stranger to pay per call. What is Pay-Per-Call?
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords] Hinge’s Fab Five: January 2014
    Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. 'Top Professional Services Marketing Content from January 2014. Enjoy! Why You Should Schedule Your Paid Search Ads.
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Adwords] The Pros & Cons of Twitter Advertising for Small Business
    1) Tracking & Reporting - If you're used to using Adwords, beware! The simple joys of Adwords like pulling a spend-by-day report or geo report are nowhere to be found within Twitter's UI. If you are a data-hound and need all of the data points that Adwords features, you'll be at a loss with Twitter ads. Happy testing!
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Adwords] Does mobile search work for your business?
    Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. Which begs the question: does mobile search work? Conclusion.
  • BIZNOLOGY  |  TUESDAY, JANUARY 28, 2014
    [Adwords] Google unmasks the anonymous with Google Authorship
    It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. 'ANONYMOUS (Photo credit: Andrewww26). This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as much online behavior as possible.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Adwords] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. Image credit: Small Business Ideas Blog. SEO Keyword Guides and Tools.
  • THE CONTENT FACTOR  |  FRIDAY, MARCH 15, 2013
    [Adwords] When you don’t have time for an elevator pitch.
    This Haiku became  a Google Adword ad, and ended up with the highest click through rate of any ad we ran that quarter. A recent story entitled   Five Lessons on Compelling Content from Australian Football   from the  Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist.  Can it be done?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 19, 2013
    [Adwords] How to Pick Keywords That’re Kind of a Big Deal
    All of this data can be found from the Google Adwords Keyword Tool amongst others. There’s If you type in the term: “Facebook” on the Google AdWords Keyword Tool, you’ll get this result: Competition: Low. Google’s AdWords Tool is the industry standard, but there are plenty others that have lots of value!
  • BLOG MY CALLS  |  MONDAY, MARCH 16, 2015
    [Adwords] Using Call Tracking with Your Click-to-Call Campaign
    When you run a click-to-call campaign through Google AdWords (or any other pay-per-call provider) you are charged each time an ad produces a phone call. These tests included a Holiday Inn Express and local tracking phone numbers were used as the ad extension number within Google AdWords. The Full Story. CTC Campaign Findings.
  • ENGAGE  |  THURSDAY, NOVEMBER 22, 2012
    [Adwords] 20 Content Marketing Resources I’m Thankful for This Thanksgiving
    Google Adwords Tool. What are you thankful for this year? It’s the age-old table talk you always hear at Thanksgiving, at least in my family. Like many people, I am thankful for my family and friends and, yes, my job. And with my job there are some resources that make my life a heck of a lot easier. So where’s a superhero to turn?
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Adwords] Content Marketing Works Great – If You Have the Patience
    On the other hand, paid campaigns like Google Adwords generate results immediately, but they are an expense. Content Marketing in Sales Lead Generation is not a Campaign.  ”Per dollar, content marketing produces 3 times more leads than paid search.” Sounds great, right. Sign me up. When can you expect to really see results?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Adwords] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. always find it interesting that “SEO” gets put in an isolated category. From Email Marketing. How so? Visibility to social media profiles and pages. How so?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Adwords] 7 social media lies the gurus want you to swallow
    For short-term results, there are plenty of tools available such as adwords if one is confined to the Web, or using TV spots which are unsurpassed in short-term conversions. By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. The social web is free .
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Adwords] The Biggest SEO Shakeups of All Time
    If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords. Like, not even remotely close. I know, bummer).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Adwords] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. intended to extend Google’s own business).
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Adwords] Our Favorite Online Marketing Posts of 2013
    Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. It’s hard to believe that 2013 is coming to a close. It’s What is Content? Check it out!
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Adwords] 7 Simple Improvements to Increase Website Lead Generation
    You can also use advertising like Google Adwords or social media to drive traffic to this resource to increase the leads your website generates. Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Talk in these terms instead of a feature list.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Adwords] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. 'There are 3 billion searches a day on Google. Yes, we said billion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Adwords] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Watch out, Google AdWords! However, we're skeptical about it really challenging Google AdWords. Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. How Facebook's Search Ads Work. Sponsored Results give you: 1. Okay, so let's talk about this in more detail.
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Adwords] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    Marketers spend BILLIONS each year on PPC campaigns, specifically on Google Adwords. 'This has been an interesting week for the call tracking world. In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever. Call tracking is like Google Analytics for the phone. That''s sort of unfortunate.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Adwords] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow. to 10.1
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JUNE 30, 2011
    [Adwords] The One Reason Your PPC Campaign Isn’t Working
    Is your Google AdWords campaign bleeding cash? In this month's article I interviewed Pauline Jakober, a true pay-per-click / Google AdWords expert. In addition to frequent changes, the default settings in Google AdWords are set to benefit Google, not the user, something most people don't know. Tweet July, 2011. Welcome!
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Rand Fishkin steps through a number of steps SEO practitioners can take to deal with the loss of organic keyword data from Google, such as using “keyword suggestion sources like Google Suggest, Ubersuggest, certainly AdWords’s own volume data, SEMRush, etc. What role does email play in extending online visibility? email marketing.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Adwords] Is “social media campaign” an oxymoron?
    Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Adwords] 27 Must Use SEO Tools for Incredible Content Marketing Results
    AdWords Keyword Planner. While many still mourn the loss of the original free Google Keyword Tool, the AdWords Planner has proven to be a decent alternative that offers important keyword data and insights. It involves driving traffic, generating leads, and building authority. How will you research keywords? How will you measure ROI?
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • MARKETING ACTION  |  FRIDAY, MARCH 15, 2013
    [Adwords] 3 Tips for Conversion with Mobile Ads
    With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. billion in 2013, in part due to the increased use of Adwords campaigns for mobile. However, simply deploying a mobile ad does not guarantee conversions.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Adwords] KoMarketing Year in Review: Our Top Posts from 2014
    ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important. 'As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. Congratulations Ryan !
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Adwords] Remarketing Advertising Strategies with Google Analytics
    With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page.  Increase Conversions with New Remarketing Options. I’ve addressed retargeting before within an older post.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [Adwords] Should You Hire a B2B Marketing Guru or Practitioner?
    Famed AdWords expert Perry Marshall wrote a blog post about this subject titled Fact vs. Fiction in the Guru Biz. There are a few successful NFL coaches who never played the professional game, but darned few.  Four notable examples are Vince Lombardi, Bill Belichick, Mike Shanahan and John Madden.  This post is definitely worth reading.
  • BLOG MY CALLS  |  MONDAY, AUGUST 19, 2013
    [Adwords] Why Marketers Should Care About 'Whisper Tones'
    Then you can have a Whisper Tone that says, ''Google Adwords, New Tires.'' 'A few weeks ago we released an improved version of our Whisper Tone feature. It''s awesome. It could also say ''Another lead from Your Agency.''. Useful stuff. Why Agencies Should Love Whisper Tones. We work with A LOT of agencies. They''ll love you.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Adwords] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. In a recent analysis of nearly 100,000 AdWords accounts, representing $3 billion in annualized spend, we found that the average click-through rate of ads in the first position is between 5 and 6%. And there’s a lot of noise! Ready for it?
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. Some SEOs speculate that a large influx of Adwords dollars can artificially inflate organic rankings for large brands. '“Myths are a waste of time. SEO is dead.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Adwords] Why hiring a search marketing firm is a waste of money
    Use the keyword research tool at Google AdWords and come up with 4-5 keywords you want to use. Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Adwords] The 5 Immutable Rules of Call Tracking
    You can easily determine which Google AdWords copy, keyword groups, and even offers are generating phone calls. 'Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). Dynamic Number Insertion allows call tracking numbers to display on your website dynamically and temporarily. So.why is this an immutable rule?
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Adwords] Small Business Owners: Time to up Your Digital Game [Infographic]
    Small Business Guide to Google AdWords. 'In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • INBLURBS  |  WEDNESDAY, AUGUST 3, 2011
    [Adwords] Learn from the ‘PEANUTS’ social media expansion approach for your business
    Today the Iconix Brand Group, have announced ‘PEANUTS’ launches major digital and social media expansion. They are expanding into mobile gaming, e-books, Facebook and digital apps worldwide. With his move the Iconix Brand Group want to reach his consumer market where they are around. So the brand message is spreading in a powerful way. Yes or no?
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Adwords] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Understanding which of your marketing efforts, whether it''s via social media or Google AdWords, is driving the most traffic to your website is crucial to growing your online presence and using the right channels to your advantage. Determine which of your AdWords ads are most effective. and U.K. 1) Google Apps for Nonprofits.
  • WEBBIQUITY  |  THURSDAY, JANUARY 2, 2014
    [Adwords] Six Expert Guides to Dealing with Keyword (not provided)
    'In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 7, 2010
    [Adwords] How to Find Tradesmen on Twitter
    Here are some highlights: Determine key words and phrases - Go to Google AdWords Keyword Tool and enter some key words. For it to be effective, you first need to determine key words and phrases that fit into your space. Twitter has tools as well as third parties that can help. Do you have any to share? take my survey [link].
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Adwords] Is Google Abusing Its Monopoly Power?
    Rand Fishkin, a leading SEO expert and founder of Seattle-based consultancy Moz (formerly SEOmoz), says Google is choking off keyword data in order to strong-arm marketers into buying ads through Google’s AdWords program, where keyword data will still be available. But one leading marketing guru says it''s something else altogether.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Adwords] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords.  As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Ruth P. Stevens.
  • THE EFFECTIVE MARKETER  |  FRIDAY, MAY 29, 2009
    [Adwords] Kindle Marketing Lessons « The Effective Marketer
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The one I have is the first generation and I have been using it for almost one year now. appealed to me. What?! Isn’t that unbelievable? FIFTY percent! Now go f@%$!
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Adwords] 10 Examples of Facebook Ads That Actually Work (And Why)
    So before we look at some Facebook ads we think are effective, let's quickly examine best practices on AdWords, as it's been the standard for so many years, and then we'll compare and contrast against Facebook. When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Adwords] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    With AdWords, you have the opportunity to create multiple campaigns. You can use free tools like the Google AdWords Keyword Tool or, if you're a HubSpot customer, our Keywords tool , to understand the actual search volumes and costs around each keyword you select. There aren’t many guarantees in life, and even fewer in marketing.
  • BLOG MY CALLS  |  THURSDAY, MAY 2, 2013
    [Adwords] Ad Tracking: You Don't Know What You Don't Know
    They wanted to marry specific Adwords groups to call tracking numbers using Dynamic Number Insertion. 'Marketing is actually quite scary. The thing that makes marketing so scary is that you really don''t know what you don''t know. You might think you know which metrics are important. You don''t know what you don''t know. Awesome.
  • VIEWPOINT  |  THURSDAY, JANUARY 26, 2012
    [Adwords] The 5 Top Media for Cold Prospecting
    Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.
  • INBLURBS  |  FRIDAY, JULY 29, 2011
    [Adwords] The pros and cons of promoted Tweets
    More and more advertising money is shifting to social networks. Facebook, LinkedIn and Twitter offer various opportunities to advertise a company targeted to their audience. Twitter announced to start displaying promoted tweets in user streams. Twitter is also planning to release a self-service platform later this year. Pros of paid advertising.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Adwords] Google Takes Social Search to the Next Level with +1
    The +1 button will apear next to search engine results and AdWords advertisements. In order to view +1 search results and AdWords results, the user will have to be logged in with their Google profile. Today, Google came out with a counter punch to Facebook's Like button. How Google +1 Works. How does Google's new +1 work?
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Adwords] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunch. Other features include the ability to monitor Google+ notifications, post photos and videos, start hangouts, and manage AdWords Express. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. What are you waiting for?
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Adwords] The Many Roles of an SEO Professional; What an SEO Tactician Does
    Related Posts: Content Marketing: Goals, Issues, Strategies How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Guest Blog Outreach Services. 'What is a search engine optimization tactician. We need many skill-sets, because today’s SEO is much different than what it was last year, and the year before that.  We are Detectives!
  • EB2BLEADS  |  WEDNESDAY, OCTOBER 19, 2011
    [Adwords] Why SME's Need Meaningful Analytics To Measure Marketing
    just reported that less than a fifth (that's just under 20%) of small businesses using Google AdWords say they recoup the cost of their investment, based on recent research. Google AdWords are being promoted widely to SMEs as a direct and cost-effective way of raising brand awareness and boosting sales of products and services.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Adwords] Purchases are fun, but…….they don’t move the business needle
    Create a Google Adwords campaign, pointing to the issue and page. We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too. Problem is, just spending money does not move the business needle. Sales lead generation takes a lot more. Buying a sports car does not make you a great driver. The data supports the last point.
  • MARKETRI  |  TUESDAY, SEPTEMBER 25, 2012
    [Adwords] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
    It’s not especially difficult to create a Google AdWords campaign, and once advertisements start running you can track clicks and conversions in real-time. Google AdWords automatically calculates the number of clicks, number of conversions, daily spend, cost-per-click, and many other helpful metrics. Image courtesy of ag-is.com.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Adwords] Call Tracking: 5 Metrics You SHOULD Be Measuring
    If you''re spending $500 on Adwords each week, how many calls does that $500 generate for you? If you spend $500 on that Adwords campaign each week, how many customers can you expect from those efforts? 'Call tracking tells marketers which campaigns, keywords, and channels generate calls. 1) CPL (Cost Per Lead). What does a lead cost?
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Adwords] Targeting Audiences Not Looking for You; Advertising Options for B2B
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Buyer Persona Audit The missing topic on b2b digital lead generation: advertising. Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. Be there when your prospects are looking; or lose a lead. Lead Generation Overview.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 13, 2013
    [Adwords] NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners
    The system can also integrate with event management software and Google AdWords. 'As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Here are two more vendors with related offerings: NitroMojo focuses primarily on lead distribution and tracking.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 21, 2011
    [Adwords] Bootstrapping Your Sales and Marketing: Part 2
    Google Adwords is the next step up and also provides geo-targeting and other defining criteria. Last week I gave my 5 tips for bootstrapping sales and marketing for small businesses. Now here are my top tools to execute on those tips. Tip #1:  Get your first customers “manually&#. You likely won’t need a full-blown (i.e. Tweet This!
  • SYNECORE  |  SUNDAY, MARCH 3, 2013
    [Adwords] 4 Ways Small Businesses Should Spend On Mobile
    Google Adwords Enhanced Campaigns is the most recent example of this. The smartphone reached maturity in 2012 as late-adopters jumped on the band-wagon, pushing share to over 50% of the mobile market. With 125 million smartphones and 50 million tablets in the hands of the US population, mobile is no longer a trend but a fact of daily life.
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Adwords] 20 Amazing Resources to Learn Copywriting
    How to Write Amazing AdWords Ad Copy. This is a video about creating effective Adwords advertising. 'What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. Copyblogger. Copy Hackers.
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Adwords] 6 Writing Tips for SEO Friendly Content Marketing
    Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Both, of course.
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Adwords] How to Generate Leads in 30 Days Using Inbound Marketing
    However, instead of using Adwords, we decided to use Facebook’s advertising platform. We are in a competitive space, and Adwords clicks would be well over $1.00 You have visibility on things like age, gender, likes, and job titles that you are unable to see using Google Adwords. You can follow him on Twitter and on his blog.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Adwords] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    Ifbyphone’s data also integrates with the other applications businesses and agencies rely on, including marketing automation and bid management tools, Google’s Universal Analytics and AdWords, website optimization technologies, and CRM solutions like Salesforce. And guess what? Ifbyphone is a finalist! Dawn of the Planet of the Smartphones.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Adwords] Q&A About The Q1 Conversation Analytics Call Report Infographic
    Does AdWords produce calls with a higher lead scores than organic search. 'What is the infographic? The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. It''s a crappy title, we know. But, it is descriptive. It is, literally, data extracted from every call that ran through our system in Q1 of 2014.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 29, 2014
    [Adwords] Google Recognizes Importance of Phone Calls, But There’s Still a Missing Piece
    'Google recently posted a blog about the new ability they are offering users: the ability to look a little deeper into the data from calls placed to AdWords mobile click-to-call ads in Google search. In fact,  over 40 million calls  are made directly to businesses from Google ads each month and that number is growing.”. But don’t stop there.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Adwords] The B2B Marketing Guide to Paid Content Distribution
    Don’t forget that you can also promote your YouTube videos (done through Adwords. 'Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content. Social Advertising.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Adwords] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    Post ads promote a brand''s Google+ post across the roughly two million sites in Google''s Display Network using AdWords targeting data. 'Back in December, we reported that Google was testing out +Post ads with a handful of big brands. Well get ready to celebrate, marketers. Why Your Company Might Want to Try +Post Ads.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords] How We Increased Monthly Visits 393% in 12 Months
    No Paid Search - That increase was not owing to AdWords, Retargeting or any other paid traffic source. 'We''ve written a few case studies about our internal LogMyCalls marketing strategy. Generally our readers seem to enjoy the data. The Data. From January to January our site traffic increased by 393%. This is an increase in total visits.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Adwords] Mad Marketing TV Episode 1 is done
    You can spend money on Google Adwords – I’m on TV every week, bringing top marketing experts to prospective clients of Find New Customers. I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. You’ll hear more next week. Hope you like it. MadMarketingTV
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Adwords] Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
    Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. Google Analytics has been a tremendous asset for marketers. It tells them where your site visitors come from, what they look at, and what they’re most interested in. He browses a site for a while, but doesn’t make a purchase and leaves.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 27, 2013
    [Adwords] Great Story About How Mobile Click-to-Call Works for State Farm
    Strategy: Their plan was to use Google Adwords Call Extensions to push calls to call centers. In order to generate calls to State Farm call centers, Resolution Media began click-to-call campaigns using mobile search networks. The ads resulted in insurances quotes with a 70% lower CPA for State Farm. Analysis. Why are they such a good fit?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 20, 2013
    [Adwords] Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
    You can use the free Google Adwords tool or buy a service like WordTracker.com. 'Buffer With shrinking budgets and lack of staff talents, marketers need to get more creative than ever in their digital marketing programs. And they need to hustle more too. Lack of digital, social, and interactive technology acumen – 9 responses. Get over it.
  • MARKETING GENIUS BLOG  |  TUESDAY, JUNE 22, 2010
    [Adwords] Chatter Gets Genius
    With Genius for Chatter customers can share and align company activity with contact and at the same time track the contact’s interactions with the company – whether it be a site visit, online chat, response to a Google AdWord or social media conversation. Genius got in on the action as a featured Chatter Exchange Partner.
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Adwords] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. So you've set up your AdWords campaign and optimized your ads for your holiday audience. It’s that time of year again. including search marketers ! You guessed it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 22, 2013
    [Adwords] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Power Editor is similar to Google Adwords Editor in that it allows for mass edits to be made on multiple campaigns and ads. In this post, I’ll focus on the four unique features that set Facebook Power Editor apart from Google Adwords and that make it an essential tool for any Facebook advertiser. Creating Duplicate Ads.
  • THE EFFECTIVE MARKETER  |  FRIDAY, AUGUST 14, 2009
    [Adwords] are you paid enough? new salary survey released
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? United States License.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Adwords] 4 Content Strategies for B2B Corporate Blogging
    Besides Google Adwords and Bing, what other major PPC sevices are. Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog. Have strategies like these worked for you?
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Adwords] Why Long-Tail Keywords?
    Keyword Planner is technically an AdWords tool. 'As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google. For small businesses especially, being a product page SEO expert is critical for competing with big retail sites.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 12, 2013
    [Adwords] What is Call Tracking?
    They''re spending over $250K each week (or far more) on Adwords alone. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. We talk so much about detailed call tracking-related information that we forget to discuss the basics of call tracking. What is Call Tracking?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] How to avoid the entrepreneur’s “doomsday” mistake
    He then ran a very small ad campaign on adwords ($50 I think) to promote his concept. He then ran a very small ad campaign on adwords ($50 I think) to promote his concept. 'By Emeric Ernoult, {grow} Community Member. am an entrepreneur who has made a lot of mistakes. Ultimately, I have created a successful start-up (more than once!)
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Adwords] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options. to $9.99
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Adwords] 12 Noteworthy Examples of B2B Companies on Instagram
    Our profile consists of photos from all around the Fort Point community in Boston and shows off our latest successes as a team, whether it be renewing an Advanced AdWords Certification or dominating an extreme croquet competition. 'Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. Microsoft.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Adwords] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Take advantage of YouTube overlay messaging if you do Adwords. ' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B.  Why Video.
  • SAZBEAN  |  MONDAY, MAY 13, 2013
    [Adwords] The Future of Facebook is…. Grey?
    Where is its money-printing AdWords product? 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. The seeming failure of Facebook Home isn’t making the future look any rosier. Add to that the meh type of changes lately. appeared first on Sazbean.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Adwords] Basic Training For B2B Social Media Turtles: Research & Preparation
    Use the Google Adwords keyword tool to give you more ideas about the search volume of keywords. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Adwords] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Besides Google Adwords and Bing, what other major PPC sevices are. Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog. Objectives differ. Team meetings.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Adwords] The Best Marketing Blog Posts of 2013
    Google AdWords Tips for a Small Budget. 'The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? What new things do you hope to pick up, or focus on more intently? 82% of consumers enjoy reading relevant content from brands. Email Marketing. Marketing.
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Adwords] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    Rest assured SSL encryption does not impact Google Adwords from tracking organic search data. This move slowly kills organic search, forcing companies and marketers to use track-able paid alternatives such as AdWords, as its analytics are not affected by HTTPs encryption. What does it mean? HOW DOES HTTPS AFFECT ORGANIC SEO? Thanks.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Adwords] 26 Outstanding LinkedIn Tips and Tactics
    Writing that “LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media,” Lee Rush Schwartz steps through the six elements of ad targeting on LinkedIn. How can companies best use LinkedIn as a marketing platform?
  • BLOG MY CALLS  |  THURSDAY, MAY 1, 2014
    [Adwords] 5 Reasons Most Marketers FAIL at ROI Calculations
    Tracking the number of calls your AdWords campaigns produce doesn''t matter. 'According to new data from IBM, most marketers simply fail at figuring out their ROI. They''re apparently incapable of figuring out what works and what doesn''t. That''s a problem. So, why do most marketers fail at ROI calculations. 1) They Don''t Care. Think again.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Adwords] 5 Email Marketing Strategies for Customer Retention
    Check out a few awesome examples I’ve seen with this: Google AdWords credits: spend $500 and receive $1000 in AdWords credits. 'by Dayna Rothman We are excited to introduce Jana Fung as today’s guest blogger. Jana is a marketing manager at MixRank. Connect with Jana on Twitter @jana_fung. Congratulations! Ring the sales bell!
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Adwords] What Could Kill Google and Facebook
    Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Or you are waited on and place your order, but have to repeat it to three different people, because the servers won’t talk to each other. Twice. Facebook. I’ll wait. Google. Twitter.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Adwords] Conversion Rate How-To: Call Tracking and Google Analytics
    So, if the provisioned route is called ‘Google PPC – Keyword ‘xx’’, than the Group would perhaps be ‘Google Adwords.’ 'The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls. Calls have traditionally been a ‘blind spot’ for marketers. That’s no longer the case. Calls Are Becoming More Critical.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Adwords] Next-Generation Marketing Automation Systems Target Small Business
    Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. But it’s still worth scanning the new entrants to see how they’ve departed from older approaches. Among U.S-based
  • THE EFFECTIVE MARKETER  |  SATURDAY, JUNE 13, 2009
    [Adwords] free stuff that sells. maybe.
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Maybe. Maybe.
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