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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Adwords] The Native Advertising Trend: Hot or Hoax?
    Native advertising is an alternative to AdWords, and currently it’s mostly a direct publisher-to-advertiser play. By Neicole Crepeau, Contributing {grow}  Columnist. Native advertising.  It’s all the buzz. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Trust. Native.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Adwords] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. Image credit: Small Business Ideas Blog. SEO Keyword Guides and Tools.
  • SYNECORE  |  THURSDAY, APRIL 11, 2013
    [Adwords] Why Every Business Should Have a Responsive Web Design
    Google support of device agnosticism in the recent switch to Adwords Enhanced Campaigns could be regarded as a tacit acknowledgement of this new integrated reality. Virtually every day new research comes out underscoring the rapid consumer shift to mobile. THE INTERNET OF THINGS. The Internet is not going away; in fact, it’s rapidly growing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Adwords] How to Generate New Keyword Ideas
    AdWords Keyword Planner. Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. To me, this is silly. When you are talking about search, of course keywords still matter. People use words to search! Image: Blue Nile Research. Search Query Data (WMT). FAQFox. SEMRush.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Adwords] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Grants.   If you’d like to add several of these negative keywords to multiple campaigns, you can do this through negative keyword lists located in your shared library in Google AdWords rather adding them to each campaign one by one. Negative keywords are a fundamental requirement when running paid advertising for any accounts. Animals. Puppy.
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Adwords] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments, From Search Engine Land. Bing is finally allowing users to import their AdWords’ campaigns into Bing Ads. For marketers who want to switch from Google AdWords to Bing, this is great news. You''re smart. Enjoy! Download the full collection today.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Adwords] Next-Generation Marketing Automation Systems Target Small Business
    Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. But it’s still worth scanning the new entrants to see how they’ve departed from older approaches. Among U.S-based
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Adwords] The Biggest SEO Shakeups of All Time
    If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords. Like, not even remotely close. ”). Not really.
  • WONDERING OUT LOUD  |  SATURDAY, JULY 2, 2011
    [Adwords] Is Google+ a consolidation of power
    The other two legs are Google Offers and, of course Adwords. Marketing Social Media Adwords Alex Salkever Facebook Google Mark Zuckerberg SearchLike most of you, I’ve been following the Google + talk through the thousands of blog posts that have popped up in the past several days.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 14, 2015
    [Adwords] 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism
    For instance, say that a prospect came in through AdWords, poked around on the website, clicked a link in a social post, read a blog article, downloaded an eBook, came to your event booth, booked a demo, and eventually became a customer. Becoming an expert B2B marketer doesn’t happen overnight. STAGE 1. Traditional Marketing. page views.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Adwords] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Adwords] How To Illustrate Popular B2B PPC Performance Metrics
    Thanks to the conversions report in AdWords we can track the different actions, the different landing pages, and anywhere the tracking code associated with lead generation initiatives is present. We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. Not
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords] How to Find the Best Keywords for Optimizing Your Website Content
    This is also a helpful exercise to start understanding how the search engine is thinking about certain words and what words are being associated with one another. 3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. On Google+ or LinkedIn?
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 7, 2012
    [Adwords] The History of Marketing [Infographic]
    Google launches in 1998 and launches paid search marketing through Adwords. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. In 1922 radio advertising kicks in, followed a few decades later by television commercials in 1941. Anyone?
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Adwords] 27 Must Use SEO Tools for Incredible Content Marketing Results
    AdWords Keyword Planner. While many still mourn the loss of the original free Google Keyword Tool, the AdWords Planner has proven to be a decent alternative that offers important keyword data and insights. It involves driving traffic, generating leads, and building authority. How will you research keywords? How will you measure ROI?
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Search Engine Optimization Search Engine Optimization. That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. Formula:  . Ratio.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Adwords] Dynamic pricing done automagically
    The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. Wiser. Pricing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Adwords] 7 social media lies the gurus want you to swallow
    For short-term results, there are plenty of tools available such as adwords if one is confined to the Web, or using TV spots which are unsurpassed in short-term conversions. By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. The social web is free .
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2011
    [Adwords] Real-World Results from Web Presence Optimization
    Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.” But what do the real-world results look like?
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Adwords] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    For instance, if a visitor comes to an organization’s website, and the company can determine the AdWords’ campaign they used to get there, they can then optimize their site to highlight relevant content and increase the time and quality of the site visit. This year I've been talking a lot about Nurturing. The impact? The welcome email.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Adwords] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Experiment with AdWords, social network advertising, Bizo , and other ad networks. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. And it’s not only Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2016
    [Adwords] On Twitter’s birthday: How Twitter changed my life
    My annual trip to speak in Harrisburg has become a cherished time to see friends in that city like Dan Christ, Kathy Snavely, and Alan Brocious, who recently volunteered his time to teach my intern Google AdWords. Ten years ago today, Jack Dorsey sent out the first tweet. Although I am known (somewhat?) Twitter chatter. ” And so it is.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 27, 2012
    [Adwords] Improve your “quality score” with Increased Impressions
    Anyone who has ever run a Google AdWords campaign has heard the term “quality score” But just what is it, and how can we improve it? According to Google, a keyword’s quality score is based on several “factors to measure how relevant your keyword is to your ad text and to a user’s search query” [.].
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Adwords] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards.  Flow charts were designed on paper with markers and rulers.  Paid Search. 
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Adwords] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. We don't know anything more about Promoted Updates or how much they cost, but one could assume that, since Foursquare likens them to Google AdWords, payment is likely pay-per-click style, based on keyword bids. What Are Local Updates? Get it?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Adwords] How to Utilize B2B Online Marketing to Promote New Solutions
    Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. App Notifications.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Adwords] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Okay, not really.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
    Think your AdWords clicks are expensive? Regardless, now is a great time to review your Google Adwords strategy. Get ready for them to start costing a whole lot more. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” It’s gonna get ugly.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords] CMOs Win When High-Value Customers Are Treated Personally Online
    Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. Tap into the beauty of data to boost cross-channel ROI.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Adwords] 12 Noteworthy Examples of B2B Companies on Instagram
    Our profile consists of photos from all around the Fort Point community in Boston and shows off our latest successes as a team, whether it be renewing an Advanced AdWords Certification or dominating an extreme croquet competition. Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. Microsoft.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Adwords] Does Google Hate Small Businesses?
    You Don't Need AdWords to Win. But marketers don't need to spend money on AdWords to win in the SERPs. provocative, right? So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Now You Kind of Have to Use Google+. Can't.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Rand Fishkin steps through a number of steps SEO practitioners can take to deal with the loss of organic keyword data from Google, such as using “keyword suggestion sources like Google Suggest, Ubersuggest, certainly AdWords’s own volume data, SEMRush, etc. What role does email play in extending online visibility? email marketing.
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Adwords] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunch. Other features include the ability to monitor Google+ notifications, post photos and videos, start hangouts, and manage AdWords Express. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. What are you waiting for?
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Adwords] The B2B Marketing Guide to Paid Content Distribution
    Don’t forget that you can also promote your YouTube videos (done through Adwords. Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content. Social Advertising.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Adwords] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. always find it interesting that “SEO” gets put in an isolated category. From Email Marketing. How so? Visibility to social media profiles and pages. How so?
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Adwords] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation.
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Adwords] 5 Free B2B Marketing Tools
    Google AdWords. Google AdWords is an extremely easy-to-use SEO tool keyword research. Tags: Modern B2B Marketing Social Media b2b marketing tools CoTweet Google AdWords Google Analytics HootSuite marketing tools SEO tools social media monitoring Social Mention Twitter Google Analytics. Google, newsletter), campaign medium (i.e.,
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Adwords] 32 B2B Marketers to Add to Your Google Plus Circles
    And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. How so? Co-founder, ClickZ. Jeffrey L. Andrew M.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Adwords] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    Google Adwords. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Number of Active Users. Notice that qualifier: “active” users. Google Now. Android.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. No more. Here are some best practices for taking integrated marketing to the max. 1.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Adwords] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Understanding which of your marketing efforts, whether it''s via social media or Google AdWords, is driving the most traffic to your website is crucial to growing your online presence and using the right channels to your advantage. Determine which of your AdWords ads are most effective. and U.K. Google Apps in Action. nonprofit
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 19, 2013
    [Adwords] How to Pick Keywords That’re Kind of a Big Deal
    All of this data can be found from the Google Adwords Keyword Tool amongst others. There’s If you type in the term: “Facebook” on the Google AdWords Keyword Tool, you’ll get this result: Competition: Low. Google’s AdWords Tool is the industry standard, but there are plenty others that have lots of value!
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Adwords] The Future of Digital Marketing According to the Giants
    Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Adwords] SMX East 2014 Preview: Competitive Research for SEO
    Adwords. In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Summary : Your competitors have top rankings in search results for some of your prime keywords. So how did they do it?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords] B2B Video Marketing Done Right
    Google Small Business Adwords Education Series. The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Informative. Entertaining.
  • WONDERING OUT LOUD  |  THURSDAY, JUNE 30, 2011
    [Adwords] Ducking the Social Media Sledge Hammer
    One was going to tell me how to determine when it was time to leave the free paid-search management tools ( Google Adwords , etc.) Social Media Marketing Paid Search Google Adwords Search Marketing PPC Conversion TrackingI got sucked-in today and am still beating myself up over it. behind in favor of a more robust version paid version.
  • MY TRAVELS ON THE NET  |  WEDNESDAY, MAY 14, 2008
    [Adwords] Why Doesn't eMarketing Seem to Work?
    They tell you to put up a website, write an obnoxiously long sales page, get some testimonials and run a Google Adwords campaign. What the don't tell you is that the days of being able to throw up a Google Adwords campaign and expect the money to start rolling in are over! Somehow I doubt it. œWhat works in internet marketing?”
  • BIZNOLOGY  |  TUESDAY, OCTOBER 22, 2013
    [Adwords] Google Hummingbird is eHarmony for Search
    Ok, you’ll probably want to do anything and everything in your power to win Google back — and here’s what you can do to get started: Join AdWords , even if you don’t plan to advertise. Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories. Related articles.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Adwords] 4 Content Strategies for B2B Corporate Blogging
    Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Can you tell me how can I create search query report through Goog. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Newsletter problems?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords] The Top 10 Best Resources to Learn About SEO
    Google Adwords Keyword Tools. When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “ google ” is listed as a verb in the Oxford English Dictionary. Search Engine Land.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Adwords] The Evolution of the B2B Marketer
    Marketing technology, which is a broad range of technology, including marketing automation platforms, CRMs, and targeted advertising platforms like Google AdWords and LinkedIn Advertising, can help marketers reach more prospects with relevant offers and messages, without the extra costs associated with printing and postage.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Adwords] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Take advantage of YouTube overlay messaging if you do Adwords.  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B.  Why Video.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Adwords] Savvy Speaks: What's Your Keyword Strategy?
    These days, shifting search engine algorythms and steep keyword competition from less-than-above-board website spammers looking to get rich on Adwords makes all that yesterday's news. Like everything else to do with the web, SEO (Search Engine Optimization) theory has changed a lot in the last several years. Wendy. Keywords. Stephanie.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Adwords] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    Use tools like the Google Adwords Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Adwords] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    We tried Facebook advertising and Google Adwords – we got results as traffic grew, but they were simply okay. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. Nancy Duarte.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Adwords] 16 Essential educational resources for the marketing professional
    Since it is a Google product, there’s a strong focus on things like Google Adwords. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. Udemy.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Adwords] Why Long-Tail Keywords?
    Keyword Planner is technically an AdWords tool. As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google. For small businesses especially, being a product page SEO expert is critical for competing with big retail sites.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Adwords] 3 Things Your Social Media Team Should Know About SEO
    Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Enter search and social.  .
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Adwords] What Could Kill Google and Facebook
    Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Or you are waited on and place your order, but have to repeat it to three different people, because the servers won’t talk to each other. Twice. Facebook. Google. Twitter. And listens.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 3, 2016
    [Adwords] Google Removes Sidebar Ads: What It Means for Advertisers
    The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Adwords] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. calculators, and pencil erasers.  On the shelf were multiple SRDS books; each one the size of a phone book.  look it up. 
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Adwords] An Introductory Guide to Mobile for B2B Marketers
    Mobile companies that can deliver a Location-based Marketing campaign include 4INFO (for mobile display), SlickText (for SMS) and Google Adwords (for paid search). Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? Ready to go mobile? Let’s dive right in. Mobile Optimized Email. Mobile Paid Search.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Adwords] Is “social media campaign” an oxymoron?
    Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Adwords] Your website must adapt based on data
    The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like  MailChimp , the Fortune 500 have their entire companies wired for sound. How many hours would an MAS save you?
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Adwords] Savvy Week in Review: December 9
    Marketing Optimization: What Your Peers Learned This Year about AdWords, the Inbox, and Telling the Truth by @MktgExperiments. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Our favorite picks from the week are below -- and let us know what elese you would add in the comments.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Adwords] How to Use SWOT Analyses for Smarter Content Strategies
    Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content. It''s the most wonderful time of the year for content marketers. One way to analyze both internal and market conditions is through a content SWOT analysis. Threats.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Adwords] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Adwords] Pipeline Marketing: A Conversation With Our Partners
    Our founder was working for a large hosting company managing their PPC when he was approached by the C-Level suggesting that he should stop reporting on AdWords Conversions because they didn't align with what they were seeing from opportunities and revenue. We were trusted for NOT having discussions about AdWords Conversions. MarTech.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2011
    [Adwords] Maximize your SEO benefit on Google+ in 8 simple steps
    The more sites, shares, and comments that happen even outside of Google + are all part of that — even the little +1 buttons that are all over every search result you see in both organic results as well as in the current crop of Google AdWords/AdSense contextual ads. Image by entertailion via Flickr. just need to select and go.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Adwords] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    With AdWords, you have the opportunity to create multiple campaigns. You can use free tools like the Google AdWords Keyword Tool or, if you're a HubSpot customer, our Keywords tool , to understand the actual search volumes and costs around each keyword you select. There aren’t many guarantees in life, and even fewer in marketing.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] The Top 5 YouTube Analytics Every Marketer Should Know
    And please note that while there are also many great measurement tools available with Google AdWords for Video, aka TrueView (where any business can advertise on YouTube), we won’t be covering them in this post. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? Of course not.
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Adwords] Where Is Digital Advertising Headed in 2016?
    Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. AdWords has tried to track cross-device conversions through their estimated total conversions. Leveraging first party data (i.e. Customer match (Google/YouTube).
  • ANYTHING GOES MARKETING  |  THURSDAY, JULY 20, 2006
    [Adwords] Sealing the Deal: Your Landing Page
    This article also describes how to improve your Google Adword " quality score ". Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. Technorati tags: Google AdWords , E-Consultancy , Landing PagesChad H.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Adwords] 26 Outstanding LinkedIn Tips and Tactics
    Writing that “LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media,” Lee Rush Schwartz steps through the six elements of ad targeting on LinkedIn. How can companies best use LinkedIn as a marketing platform?
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Adwords] 9 Crippling Mistakes B2B Search Marketers Make
    But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. “Paid search is slowly failing B2B marketers.” ” I never expected to say that. Forget About Negatives. Tip: Don’t use Google’s report to add negatives.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Adwords] 5 Email Marketing Strategies for Customer Retention
    Check out a few awesome examples I’ve seen with this: Google AdWords credits: spend $500 and receive $1000 in AdWords credits. by Dayna Rothman We are excited to introduce Jana Fung as today’s guest blogger. Jana is a marketing manager at MixRank. Connect with Jana on Twitter @jana_fung. Congratulations! Ring the sales bell!
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Adwords] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    For example, if your media share-of-voice remains about the same from one month to the next, but your AdWords conversion rate drops by half, WPO metrics focus on the latter result. As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded.
  • SYNECORE  |  SUNDAY, MARCH 3, 2013
    [Adwords] 4 Ways Small Businesses Should Spend On Mobile
    Google Adwords Enhanced Campaigns is the most recent example of this. The smartphone reached maturity in 2012 as late-adopters jumped on the band-wagon, pushing share to over 50% of the mobile market. With 125 million smartphones and 50 million tablets in the hands of the US population, mobile is no longer a trend but a fact of daily life.
  • BIZNOLOGY  |  TUESDAY, JANUARY 28, 2014
    [Adwords] Google unmasks the anonymous with Google Authorship
    It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. ANONYMOUS (Photo credit: Andrewww26). This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as much online behavior as possible.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Adwords] Basic Training For B2B Social Media Turtles: Research & Preparation
    Use the Google Adwords keyword tool to give you more ideas about the search volume of keywords. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Adwords] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    metric in the Keywords tab of AdWords. 3) Increase your average position in search results for relevant keywords. Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. What exactly did they change? This is bad.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Adwords] Incorporating Mobile Ad Tech into Your Marketing Strategy
    Looking at the combination of these two technologies and the continued migration towards a more mobile world, we start seeing opportunities for new types of paid media that help marketers create seamless, end-to-end experiences for their target audiences. The More Modern Ad. Let’s take a look at a new solution—Facebook Lead Ads. The best part?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Adwords] How to Get More Out of Your Content Promotion
    You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more. by Dayna Rothman You have worked hard to create some awesome content. Now what? Promotional channels include email campaigns, events and social media.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Adwords] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Adwords] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    Post ads promote a brand''s Google+ post across the roughly two million sites in Google''s Display Network using AdWords targeting data. Back in December, we reported that Google was testing out +Post ads with a handful of big brands. Well get ready to celebrate, marketers. So make sure you''re using your budget wisely.
  • SAZBEAN  |  WEDNESDAY, MARCH 30, 2011
    [Adwords] Avoid Comparing Oranges to Apples When Measuring Social Media ROI
    For example, if you’re running an AdWords campaign, you’ll know how many impressions you’re getting, how effective each keyword is, how many clicks you’re getting and what you’re average cost per click is. AdWords is a tactic. As business people, we like to know what we’re getting for our money.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Adwords] 9 SEO Tactics That Just Don’t Work Anymore
    To solve these problems, try using Google Adwords to create a great keyword strategy relating to your business, and be sure to use enticing meta descriptions to get people to the site. It's 2015 and SEO hasn't gotten any easier for digital marketers. By doing this, your website was sure to rank higher. Around Penguin 2.0,
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Adwords] How to Maximize PPC Campaigns and Optimize Landing Pages with @JoannaLord [@InboundNow #13]
    She shares some valuable tips for companies using Adwords and some common mistakes to avoid. How to leverage Adwords remarketing tools to target non-converters. To get the audio and the full transcript of the show, head to: Leveraging Adwords Pay Per Click ( PPC ) & Remarketing for your Business. Starting Out With Adwords.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 7, 2015
    [Adwords] Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even
    marketer can compare how the revenue credits stack up and adjust their adwords spend, marketing plans, and campaign strategies accordingly. Marketing automation and marketing attribution have oft been pitted against each other, like bloodied boxers in a ring waiting for the bell so that one or the other can finish the job.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 20, 2013
    [Adwords] Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
    You can use the free Google Adwords tool or buy a service like WordTracker.com. Buffer With shrinking budgets and lack of staff talents, marketers need to get more creative than ever in their digital marketing programs. And they need to hustle more too. Budget and resource constraints (primarily financial and talent shortages) – 10 responses.
  • WEBBIQUITY  |  MONDAY, MAY 6, 2013
    [Adwords] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
    How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics. Quick Ways to Increase Conversions in AdWords by Fathom Blog. search engine marketing. by PPC Hero.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] 28 Super Easy Tips on How to Promote Your Content
    Google AdWords. I’ve seen firsthand how little you have to spend on Facebook and Instagram to get results. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. So let’s break it down, people. Promote Your Content On Social Media. Ask questions.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Adwords] The 12 Best Competitive Intelligence and Benchmarking Tools
    Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., 10) SpyOnWeb.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Adwords] Marketing attribution systems: a quick look at the options
    I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not. Sometimes random is just random. How does the vendor do the attribution calculations?
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Adwords] Which Social Network Should You Advertise On?
    Every time someone sends out a tweet with a hashtag, you have the ability to target them via social media advertising; this is just like keyword targeting on Google AdWords. Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. This makes it a social media platform with high conversion rates.
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Adwords] Facebook to Launch ROI Tracking Tool for Ads
    Similar to Google AdWords, the CPM on Facebook varies throughout the day; advertisers who use the optimized CPM tool don't need to worry about constantly changing the pricing, because Facebook does it for them. So I'm scrolling through the news this morning, and you know what I saw? News of another Facebook feature test! Pretty groovy, eh?
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Adwords] Google+ Launches Real-Time Search and Hashtag Support
    Another pending Google update launched this week is the ability for users to +1 Google AdWords-powered search results. For more information about how +1 buttons can benefit marketers' AdWords campaigns, read this article. A couple of months ago, we discussed Google's hint that it may be bringing back real-time search.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 15, 2013
    [Adwords] B2B Demand Generation Starts with Strong, Structured Buyer Personas
    You bought Adwords. Buffer I’m often asked “ Where do we start with our B2B digital marketing programs ?” ”  Good question. You need to start with deep understanding of buyers , and only a structured, planned buyer persona program consisting of buyer interviews will do the trick. So you went to work on it.
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Adwords] 6 Writing Tips for SEO Friendly Content Marketing
    Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Both, of course.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Adwords] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Additionally, make sure to use everything that Adwords and Bing Ad center have to offer. October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Christmas, Hanukkah, plus Black Friday and Cyber Monday mark some of the biggest and busiest times for all types of businesses. Do Your Research.
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