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  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Adwords] Loving Google’s New Mobile Algorithm Update
    Of course, Google also hopes to sell more AdWords “App Extension” campaigns, designed to promote the downloading of mobile apps. Back in April of this year (2015), Google put in place their new Mobile Search algorithm. However, one experience of mobile searching didn’t change, and that one experience drove me nuts.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Adwords] How Local Search Will Evolve in 2013 [6 Predictions]
    Easier onboarding into AdWords Express or similar, more retargeting-style products (the current AdWords Express-Plus effort is just not going to cut it ). At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Adwords] The Importance of Blogging in BtoB Demand Generation
    If a blog can deliver over 50% of your traffic, why are you blowing money on Google Adwords? Inbound Marketing. Does Blogging Really Make A Difference? I ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. Only one hand went up.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.) Let’s start with a definition. What do people mean by “programmatic ad buying”? (AF) Simply put, programmatic ad buying is the automation of media buying and selling. contextual targeting.
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Adwords] 20 Amazing Resources to Learn Copywriting
    How to Write Amazing AdWords Ad Copy. This is a video about creating effective Adwords advertising. What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. Copyblogger. Copy Hackers.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Adwords] Integrated Digital Marketing: The Basics
    Further s hattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Adwords] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    Google also says video campaigns will soon be grouped just like any other ad through AdWords. Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. These six statistics show that video might just be an investment worth making. Ecommerce
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Adwords] 5 Effective Options For B2B Advertising on Social Media
    One benefit of YouTube advertising is that you can implement it  through your regular Google AdWords platform, so it’s simple to look at all your campaigns at once to see what’s working best. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media. Final Thoughts.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Adwords] Healthy Habits For Optimizing Your PPC Campaign
    One of the most impressive tools in Adwords is the Experiment setting. As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year.  If you’re like me, work-related tasks slowly take priority and pretty soon a brisk walk to the mailbox is considered your daily exercise.
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Adwords] VIPPS Certification and Paid Search for Health Systems and Hospitals
    Google AdWords has recently disapproved some of our health systems’ ads on the grounds of not having a VIPPS Certification and a link in the footer of their website to their pharmacy page. ” So, how do you know if your AdWords account has been dinged by this pharmacy-related issue? So, what does VIPPS stand for? Ha, yeah right!
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Adwords] How to recover from the ravages of Google Penguin and Panda
    Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. Do it.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Adwords] Useful Google Analytics: Goals and Attribution Models
    • Last AdWords click: The AdWords click that ultimately led to the conversion is tracked and receives credit for the sale. This can help you analyze which of two or more AdWords campaigns were most effective. Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors.
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Adwords] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. So you've set up your AdWords campaign and optimized your ads for your holiday audience. It’s that time of year again. including search marketers ! You guessed it.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. Some SEOs speculate that a large influx of Adwords dollars can artificially inflate organic rankings for large brands. “Myths are a waste of time. SEO is dead.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Adwords] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    First, we are getting better results for our clients because we spend more time optimizing for the outcome of marketing and less time talking about whether or not AdWords Conversions should be a goal. Below you’ll read commentary from 10 marketers regarding key takeaways from the 2015 State of Pipeline Marketing Report. CLICK TO TWEET.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Adwords] Case study: Fast-growing B2B expands social media exposure
    invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Drew Hawkins has become one of the most consistent contributors in the {grow} community. Within that time frame, we were listed on the Inc.
  • BIZIBLE  |  WEDNESDAY, JULY 6, 2016
    [Adwords] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    We can also see that 20 filled out a form on the blog post directly (19%), and 4 others downloaded alternate ebooks, B2B Marketing Attribution 101 and AdWords for Pipeline Marketers (4%). As our company continues to grow, we have invested pretty heavily in content marketing. 80% Of Our Visitors Take Our Desired Content Path. Conclusion.
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Adwords] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments, From Search Engine Land. Bing is finally allowing users to import their AdWords’ campaigns into Bing Ads. For marketers who want to switch from Google AdWords to Bing, this is great news. You''re smart. Enjoy! Download the full collection today.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 27, 2012
    [Adwords] Improve your “quality score” with Increased Impressions
    Anyone who has ever run a Google AdWords campaign has heard the term “quality score” But just what is it, and how can we improve it? According to Google, a keyword’s quality score is based on several “factors to measure how relevant your keyword is to your ad text and to a user’s search query” [.].
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 4. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Adwords] Google Doing Away with Flash Ads
    In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In the near future, though, that will no longer be optional.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, AUGUST 7, 2006
    [Adwords] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Adwords] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! they queried.
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land. With the increased use of mobile phones and tablets, Nick Fox was curious to see how AdWords could grow, evolve, and adapt to make life easier for folks on the go. and also in the right location. Not to worry, though! Here we go. Hold on.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] Content Retargeting: A Marketer's Guide to Getting Started
    For example, a person who used our AdWords Grader tool shows far greater intent as a business lead than a person who read a post on our blog -- in the former case, we know for sure they are a) using AdWords and b) looking for help. Very low conversion rate ( under 2% ). For us, the answer was retargeting. The Retargeting Process.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Adwords] How to Organize a Digital Marketing Team – Lessons from Hubspot
    That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.). They’ve grown extemely fast.
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Adwords] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    Rest assured SSL encryption does not impact Google Adwords from tracking organic search data. This move slowly kills organic search, forcing companies and marketers to use track-able paid alternatives such as AdWords, as its analytics are not affected by HTTPs encryption. What does it mean? HOW DOES HTTPS AFFECT ORGANIC SEO? Thanks.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Adwords] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards.  Flow charts were designed on paper with markers and rulers.  Paid Search. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Adwords] The Native Advertising Trend: Hot or Hoax?
    Native advertising is an alternative to AdWords, and currently it’s mostly a direct publisher-to-advertiser play. By Neicole Crepeau, Contributing {grow}  Columnist. Native advertising.  It’s all the buzz. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Trust. Native.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2011
    [Adwords] Real-World Results from Web Presence Optimization
    Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.” But what do the real-world results look like?
  • SYNECORE  |  THURSDAY, APRIL 11, 2013
    [Adwords] Why Every Business Should Have a Responsive Web Design
    Google support of device agnosticism in the recent switch to Adwords Enhanced Campaigns could be regarded as a tacit acknowledgement of this new integrated reality. Virtually every day new research comes out underscoring the rapid consumer shift to mobile. THE INTERNET OF THINGS. The Internet is not going away; in fact, it’s rapidly growing.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Adwords] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. Use Adwords Keyword Planner as a starting point. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together. But it’s important to take the time to do it properly. Is it video, audio, text, etc., to post content.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Adwords] How to Design Content Remarketing Campaigns That Actually Work
    To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. And people come -- they find your content in search results and in their social media feeds. Gender?
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 5, 2011
    [Adwords] Top Trends In Digital Marketing [Graphs]
    Paid search is cost effective, measurable, highly targeted, and drives immediate results.  We advised one client to stop buying Yellow Page ads and buy Google AdWords instead. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 7, 2012
    [Adwords] The History of Marketing [Infographic]
    Google launches in 1998 and launches paid search marketing through Adwords. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. In 1922 radio advertising kicks in, followed a few decades later by television commercials in 1941. Anyone?
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Adwords] How We Reached $15K in MRR from Our B2B Marketing Blog
    We’ve done this by creating popular ebooks like The Beginner's Guide To Marketing Attribution , and improving annual reports, such as the AdWords Industry Benchmarks 2016. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Adwords] The 50 Best Startup Tools For 2016
    Adwords – For spreading the word about your business on Google through advertising. Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. So how do you know which ones to choose? Sales Tools. Data/Analytics Tools.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Adwords] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    Here’s a Lead-to-Revenue connection guide Google recently published that will help any company advertising through Google Adwords and also using Salesforce tie leads back to revenue: https://support.google.com/adwords/answer/3285060. 2. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. 
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Adwords] Savvy Speaks: What's Your Keyword Strategy?
    These days, shifting search engine algorythms and steep keyword competition from less-than-above-board website spammers looking to get rich on Adwords makes all that yesterday's news. Like everything else to do with the web, SEO (Search Engine Optimization) theory has changed a lot in the last several years. Wendy. Keywords. Stephanie.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Adwords] 3 predictions for online marketing in 2016
    thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. There’s more! And the free ones?
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Adwords] 10 Examples of Facebook Ads That Actually Work (And Why)
    So before we look at some Facebook ads we think are effective, let's quickly examine best practices on AdWords, as it's been the standard for so many years, and then we'll compare and contrast against Facebook. Facebook ads. Facebook ads are what bring us here today. What Makes an Ad 'Effective'? Close enough, right? Not quite, Target.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Adwords] The Many Roles of an SEO Professional; What an SEO Tactician Does
    Related Posts: Content Marketing: Goals, Issues, Strategies How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Guest Blog Outreach Services. What is a search engine optimization tactician. We are Content Strategists. We tell you how to organize your content, and will recommend new content if needed, especially with blogs.
  • FATHOM  |  WEDNESDAY, JUNE 1, 2016
    [Adwords] The Growing Importance of Cross-Device Conversions
    As long as the AdWords conversion code is on the Thank You page that the user ended up on, AdWords will register this as a cross-device conversion. Unfortunately, cross-device conversions have been under-utilized because this is not a default setting in the AdWords interface. Is your company or agency attributing these properly?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Adwords] Why Mobile Advertising Is Critical for B2B Marketers
    It’s Not Just Google AdWords. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Adwords] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. Structured Data Examples.
  • MARKETING ACTION  |  MONDAY, JUNE 3, 2013
    [Adwords] Using Long Tail Keywords Strategically
    If you’re looking for tools to help you put your keyword strategy in place, check out Act-On Inbound , our new suite of inbound capabilities created to help you excel at search engine optimization on web pages, landing pages, your blog and AdWords, and see the ROI of your AdWords campaigns. Do they want to buy one? Take a class?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Adwords] 11 B2B Marketing Predictions for 2011
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Adwords] Our Favorite Online Marketing Posts of 2013
    Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. It’s hard to believe that 2013 is coming to a close. It’s What is Content? Check it out!
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Adwords] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Conclusion.
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Adwords] Building Trust In Social Marketing Metrics With Attribution
    Facebook Insights doesn’t check with AdWords Analytics before counting a conversion. So if you have a Facebook touchpoint on Monday, then an AdWords touchpoint on Tuesday, and then the visitor converts, both Facebook and AdWords will claim the full conversion. Maps and Mapping Technology. What if you miss a turn? And we’re back.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Adwords] 4 Content Strategies for B2B Corporate Blogging
    Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Can you tell me how can I create search query report through Goog. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Newsletter problems?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Adwords] The Biggest SEO Shakeups of All Time
    If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords. Like, not even remotely close. ”). Not really.
  • WONDERING OUT LOUD  |  SATURDAY, JULY 2, 2011
    [Adwords] Is Google+ a consolidation of power
    The other two legs are Google Offers and, of course Adwords. Marketing Social Media Adwords Alex Salkever Facebook Google Mark Zuckerberg SearchLike most of you, I’ve been following the Google + talk through the thousands of blog posts that have popped up in the past several days.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Adwords] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    AdWords has launched an AdWords Images Extension beta , including images as part of advertisers’ paid listings. Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year. Not next month. Size matters. Check it out.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Adwords] 27 Must Use SEO Tools for Incredible Content Marketing Results
    AdWords Keyword Planner. While many still mourn the loss of the original free Google Keyword Tool, the AdWords Planner has proven to be a decent alternative that offers important keyword data and insights. It involves driving traffic, generating leads, and building authority. How will you research keywords? How will you measure ROI?
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Adwords] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. Image credit: Small Business Ideas Blog. SEO Keyword Guides and Tools.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Adwords] Is “social media campaign” an oxymoron?
    Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Today, because of a layout shift Google introduced earlier this year , AdWords ads have moved from the right column to the center and take up nearly 100% of the “above the fold” space on both desktop and mobile. 2016 marks HubSpot’s 10th anniversary.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Adwords] Savvy Week in Review: December 9
    Marketing Optimization: What Your Peers Learned This Year about AdWords, the Inbox, and Telling the Truth by @MktgExperiments. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Our favorite picks from the week are below -- and let us know what elese you would add in the comments.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Search Engine Optimization Search Engine Optimization. That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. Formula:  . Ratio.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Adwords] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    Use tools like the Google Adwords Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Adwords] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. We don't know anything more about Promoted Updates or how much they cost, but one could assume that, since Foursquare likens them to Google AdWords, payment is likely pay-per-click style, based on keyword bids. What Are Local Updates? Get it?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Adwords] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Experiment with AdWords, social network advertising, Bizo , and other ad networks. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. And it’s not only Google.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Adwords] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    It is designed to help determine keywords for Google ads, so you need an AdWords account (connected to a regular Google account), but you don’t need to place any ads to use the tool. 3. Tom calls this inbound social selling. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation.
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Adwords] The Pros & Cons of Twitter Advertising for Small Business
    The Dangers of Using Twitter Paid Ads. 1) Tracking & Reporting - If you're used to using Adwords, beware! The simple joys of Adwords like pulling a spend-by-day report or geo report are nowhere to be found within Twitter's UI. Why Paid Ads on Twitter are Useful. 1) They drive users off of Twitter and onto your landing page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Adwords] 7 social media lies the gurus want you to swallow
    For short-term results, there are plenty of tools available such as adwords if one is confined to the Web, or using TV spots which are unsurpassed in short-term conversions. By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. The social web is free .
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Adwords] Next-Generation Marketing Automation Systems Target Small Business
    Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. But it’s still worth scanning the new entrants to see how they’ve departed from older approaches. Among U.S-based
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 5, 2013
    [Adwords] Your corporate website needs to become a trap
    What I know is this: you can procure a bit of code from Google AdWords that you can embed on your sites and blogs that will insert a cookie into the browser of everyone who visits. So, put them in now, as acquired on your Google AdWords account, and then try some experiments over the course of the year. The next step is to trap them.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Adwords] Basic Training For B2B Social Media Turtles: Research & Preparation
    Use the Google Adwords keyword tool to give you more ideas about the search volume of keywords. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Adwords] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Adwords] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. AdWords Blog Post: Sharing the Latest AdWords Innovations . They also allow app download ads via their search network.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Adwords] 5 Smart Reasons to Create Content Outside Your Niche
    Entrepreneurs probably aren't actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics. If I were just writing about nothing but AdWords features and tips for years, I'd go nuts. Ideally, both at the same time. You must own and dominate it. This was a great achievement.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Adwords] Dynamic pricing done automagically
    The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. Wiser. Pricing.
  • SAZBEAN  |  WEDNESDAY, MARCH 30, 2011
    [Adwords] Avoid Comparing Oranges to Apples When Measuring Social Media ROI
    For example, if you’re running an AdWords campaign, you’ll know how many impressions you’re getting, how effective each keyword is, how many clicks you’re getting and what you’re average cost per click is. AdWords is a tactic. As business people, we like to know what we’re getting for our money.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Adwords] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Okay, not really.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Adwords] 4 Google Chrome Extensions For Digital Marketers
    This tool pairs with raventools.com to help collect your site’s data, like Google Analytics and AdWords, in one place. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. MOZBar. Raven Tools. Check My Links.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Adwords] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. In a recent analysis of nearly 100,000 AdWords accounts, representing $3 billion in annualized spend, we found that the average click-through rate of ads in the first position is between 5 and 6%. And there’s a lot of noise! Ready for it?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Adwords] Your website is wearing mom jeans and shoulder pads
    Just a cursory search of Google’s Adwords Keyword Planner  shows me that my own site, Gerr.is , shows how out of touch I am. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. The Language of Business is Moving Faster Than You Are. Even Your Clients’ Names Change.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 4. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Adwords] Does Google Hate Small Businesses?
    You Don't Need AdWords to Win. But marketers don't need to spend money on AdWords to win in the SERPs. provocative, right? So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Now You Kind of Have to Use Google+. Can't.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Adwords] Google to Limit Keyword Search Referral Data to Marketers
    How it Affects AdWords and PPC. Google has said it will still be passing referral strings and information on AdWords ads served through the search engine. Yesterday afternoon, Google announced it will default to encrypting search results for logged-in users on Google.com, beginning very soon. know what you're thinking. Why, Google.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Adwords] The B2B Marketing Guide to Paid Content Distribution
    Don’t forget that you can also promote your YouTube videos (done through Adwords. Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content. Social Advertising.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Rand Fishkin steps through a number of steps SEO practitioners can take to deal with the loss of organic keyword data from Google, such as using “keyword suggestion sources like Google Suggest, Ubersuggest, certainly AdWords’s own volume data, SEMRush, etc. What role does email play in extending online visibility? email marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. No more. Here are some best practices for taking integrated marketing to the max. 1.
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Adwords] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunch. Other features include the ability to monitor Google+ notifications, post photos and videos, start hangouts, and manage AdWords Express. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. What are you waiting for?
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Adwords] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Understanding which of your marketing efforts, whether it''s via social media or Google AdWords, is driving the most traffic to your website is crucial to growing your online presence and using the right channels to your advantage. Determine which of your AdWords ads are most effective. and U.K. Google Apps in Action. nonprofit
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Adwords] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 22, 2013
    [Adwords] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Power Editor is similar to Google Adwords Editor in that it allows for mass edits to be made on multiple campaigns and ads. In this post, I’ll focus on the four unique features that set Facebook Power Editor apart from Google Adwords and that make it an essential tool for any Facebook advertiser. Creating Duplicate Ads.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
    Think your AdWords clicks are expensive? Regardless, now is a great time to review your Google Adwords strategy. Get ready for them to start costing a whole lot more. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” It’s gonna get ugly.”
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords] The Top 10 Best Resources to Learn About SEO
    Google Adwords Keyword Tools. When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “ google ” is listed as a verb in the Oxford English Dictionary. Search Engine Land.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 14, 2015
    [Adwords] 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism
    For instance, say that a prospect came in through AdWords, poked around on the website, clicked a link in a social post, read a blog article, downloaded an eBook, came to your event booth, booked a demo, and eventually became a customer. Becoming an expert B2B marketer doesn’t happen overnight. STAGE 1. Traditional Marketing. page views.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Adwords] Pipeline Marketing: A Conversation With Our Partners
    Our founder was working for a large hosting company managing their PPC when he was approached by the C-Level suggesting that he should stop reporting on AdWords Conversions because they didn't align with what they were seeing from opportunities and revenue. We were trusted for NOT having discussions about AdWords Conversions. MarTech.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Adwords] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
  • MY TRAVELS ON THE NET  |  WEDNESDAY, MAY 14, 2008
    [Adwords] Why Doesn't eMarketing Seem to Work?
    They tell you to put up a website, write an obnoxiously long sales page, get some testimonials and run a Google Adwords campaign. What the don't tell you is that the days of being able to throw up a Google Adwords campaign and expect the money to start rolling in are over! Somehow I doubt it. œWhat works in internet marketing?”
  • WONDERING OUT LOUD  |  THURSDAY, JUNE 30, 2011
    [Adwords] Ducking the Social Media Sledge Hammer
    One was going to tell me how to determine when it was time to leave the free paid-search management tools ( Google Adwords , etc.) Social Media Marketing Paid Search Google Adwords Search Marketing PPC Conversion TrackingI got sucked-in today and am still beating myself up over it. behind in favor of a more robust version paid version.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Adwords] The 12 Best Competitive Intelligence and Benchmarking Tools
    Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., 10) SpyOnWeb.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords] How to Find the Best Keywords for Optimizing Your Website Content
    This is also a helpful exercise to start understanding how the search engine is thinking about certain words and what words are being associated with one another. 3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. On Google+ or LinkedIn?
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Adwords] Three Things Smart B2B Marketers Will be Doing in 2016
    For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download). What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings.
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