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  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Adwords] Is “social media campaign” an oxymoron?
    Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Adwords] Does mobile search work for your business?
    Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. Which begs the question: does mobile search work? Conclusion.
  • SYNECORE  |  SUNDAY, MARCH 3, 2013
    [Adwords] 4 Ways Small Businesses Should Spend On Mobile
    Google Adwords Enhanced Campaigns is the most recent example of this. The smartphone reached maturity in 2012 as late-adopters jumped on the band-wagon, pushing share to over 50% of the mobile market. With 125 million smartphones and 50 million tablets in the hands of the US population, mobile is no longer a trend but a fact of daily life.
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Adwords] 20 Amazing Resources to Learn Copywriting
    How to Write Amazing AdWords Ad Copy. This is a video about creating effective Adwords advertising. 'What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. Copyblogger. Copy Hackers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 22, 2013
    [Adwords] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Power Editor is similar to Google Adwords Editor in that it allows for mass edits to be made on multiple campaigns and ads. In this post, I’ll focus on the four unique features that set Facebook Power Editor apart from Google Adwords and that make it an essential tool for any Facebook advertiser. Creating Duplicate Ads.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Adwords] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. intended to extend Google’s own business).
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Adwords] Mad Marketing TV Episode 1 is done
    You can spend money on Google Adwords – I’m on TV every week, bringing top marketing experts to prospective clients of Find New Customers. I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. You’ll hear more next week. Hope you like it. MadMarketingTV
  • THE EFFECTIVE MARKETER  |  FRIDAY, AUGUST 14, 2009
    [Adwords] are you paid enough? new salary survey released
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? United States License.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Adwords] Effective Marketing Isn’t Easy — Or Cheap
    It means outsourcing things that are complicated, such as Google AdWords, versus trying to do it yourself (you can’t, trust me). For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over. In the end, Danny says, building effective links isn’t easy.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Adwords] Effective Marketing Isn’t Easy — Or Cheap
    It means outsourcing things that are complicated, such as Google AdWords, versus trying to do it yourself (you can’t, trust me). For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over. In the end, Danny says, building effective links isn’t easy.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Adwords] SEO and Content Marketing Work Together
    Related Posts: Google Instant—Effects on Search Marketing Optimizing Pay-Per-Click; Real world examples Optimizing Google AdWords & Pay-Per-Click, Part 2. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.  Search query is general.  Title tags. Page titles are content.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Adwords] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    For example, if your media share-of-voice remains about the same from one month to the next, but your AdWords conversion rate drops by half, WPO metrics focus on the latter result. As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Or are there?
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Adwords] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. So you've set up your AdWords campaign and optimized your ads for your holiday audience. It’s that time of year again. including search marketers ! You guessed it.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Adwords] The Future of Digital Marketing According to the Giants
    Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Adwords] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Like this post?
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 20, 2010
    [Adwords] Is the Ipad like the Wonderbra?
    For example, you can now specifically target iPad users through your AdWords account. One client told me last week that through a campaign targeting iPads alone they received $11,000 of sales from an AdWords spend of just $15. I've gone and done it. succumbed to the hype and bought an iPad. It solves no need. Cool, can I have a go?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] How to avoid the entrepreneur’s “doomsday” mistake
    He then ran a very small ad campaign on adwords ($50 I think) to promote his concept. He then ran a very small ad campaign on adwords ($50 I think) to promote his concept. 'By Emeric Ernoult, {grow} Community Member. am an entrepreneur who has made a lot of mistakes. Ultimately, I have created a successful start-up (more than once!)
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 7, 2011
    [Adwords] Google Analytics adds page-load speedometer
    And recently we learn that it’s also being used to help determine Adwords page quality, which of course directly impacts your costs.  We sounded the alarm over a year ago about Google’s inclusion of website page-load speed as a (so far) fairly minor factor in its SERP ranking calculations.  So it’s time we all realize [.]. B2B Web Strategy
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords] How to Find the Best Keywords for Optimizing Your Website Content
    3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. 'Keyword research has become harder and harder as Google continues to hide more information from webmasters. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 22, 2013
    [Adwords] Google Hummingbird is eHarmony for Search
    Ok, you’ll probably want to do anything and everything in your power to win Google back — and here’s what you can do to get started: Join AdWords , even if you don’t plan to advertise. 'Photo credit: Wikipedia. am back in the dating pool and have really enjoyed hearing everyone’s war stories. know how it is.
  • SAZBEAN  |  MONDAY, MAY 13, 2013
    [Adwords] The Future of Facebook is…. Grey?
    Where is its money-printing AdWords product? 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. The seeming failure of Facebook Home isn’t making the future look any rosier. Add to that the meh type of changes lately. appeared first on Sazbean.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Adwords] Case study: Fast-growing B2B expands social media exposure
    invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. If organic search and an AdWords account were creating opportunities, we figured social media would amplify that traffic.  The Results.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Adwords] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s appealing, but too late.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Adwords] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Take advantage of YouTube overlay messaging if you do Adwords. ' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B.  Why Video.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Adwords] Google Takes Social Search to the Next Level with +1
    The +1 button will apear next to search engine results and AdWords advertisements. In order to view +1 search results and AdWords results, the user will have to be logged in with their Google profile. Today, Google came out with a counter punch to Facebook's Like button. How Google +1 Works. How does Google's new +1 work?
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Adwords] Using Social Media to Launch and Promote a Product
    Cost : $7,500 Banner Ads A six week campaign on Google AdWords, Facebook Ads and Twitter (Promoted Tweets) was used to attract buyers outside his immediate sphere of influence. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. This allowed for more information and images than Facebook.
  • B2B CONVERSATIONS NOW  |  THURSDAY, SEPTEMBER 16, 2010
    [Adwords] Why Won’t Anyone Return My !*#@$% Call? (guest post)
    If they search in Google – they do – you need to rank well and advertise in AdWords. Creating accounts on Twitter, LinkedIn, AdWords and YouTube is not enough. This is a guest article by Don Fornes , CEO of SoftwareAdvice.com. You can find the entire post here: Why Won’t Anyone Return My !*#@$% Call? Enjoy! know the answer.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Adwords] 12 Noteworthy Examples of B2B Companies on Instagram
    Our profile consists of photos from all around the Fort Point community in Boston and shows off our latest successes as a team, whether it be renewing an Advanced AdWords Certification or dominating an extreme croquet competition. 'Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. Microsoft.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Adwords] Basic Training For B2B Social Media Turtles: Research & Preparation
    Use the Google Adwords keyword tool to give you more ideas about the search volume of keywords. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Adwords] 5 Email Marketing Strategies for Customer Retention
    Check out a few awesome examples I’ve seen with this: Google AdWords credits: spend $500 and receive $1000 in AdWords credits. 'by Dayna Rothman We are excited to introduce Jana Fung as today’s guest blogger. Jana is a marketing manager at MixRank. Connect with Jana on Twitter @jana_fung. Congratulations! Ring the sales bell!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Adwords] Next-Generation Marketing Automation Systems Target Small Business
    Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. But it’s still worth scanning the new entrants to see how they’ve departed from older approaches. Among U.S-based
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Adwords] Payment systems for eCommerce websites: which one to choose?
    Integrates with AdWords, therefore the fees are much lower for AdWords account owners. A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Which on-line payment systems are the most popular? Business
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Adwords] What Makes a Great Creative Brief? « The Effective Marketer
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief?
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Adwords] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    Rest assured SSL encryption does not impact Google Adwords from tracking organic search data. This move slowly kills organic search, forcing companies and marketers to use track-able paid alternatives such as AdWords, as its analytics are not affected by HTTPs encryption. What does it mean? HOW DOES HTTPS AFFECT ORGANIC SEO? Thanks.
  • MARKETING ACTION  |  MONDAY, JUNE 3, 2013
    [Adwords] Using Long Tail Keywords Strategically
    If you’re looking for tools to help you put your keyword strategy in place, check out Act-On Inbound , our new suite of inbound capabilities created to help you excel at search engine optimization on web pages, landing pages, your blog and AdWords, and see the ROI of your AdWords campaigns. Do they want to buy one? Take a class?
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Adwords] Hinge’s Fab Five: June 2014
    10 Ways to Boost Your Google Adwords Search Ads Right Now. While it can be an effective advertising tool, Google Adwords is also a complex program. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces that have been published so far this month.
  • THE EFFECTIVE MARKETER  |  SATURDAY, JUNE 13, 2009
    [Adwords] free stuff that sells. maybe.
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Maybe. Maybe.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Adwords] 16 case studies prove ROI of mobile marketing
    ROY’S RESTAURANT : Used a paid search mobile-only campaign that enabled them to budget, bid, target, and track their mobile performance separately from their desktop AdWords campaigns. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? Are you one of them? 42% report an ability to prove ROI.
  • THE POINT  |  THURSDAY, OCTOBER 18, 2012
    [Adwords] B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
    Imagine, if you will, the option to display search ads (through Google AdWords) only to companies that match up with your target attributes, instantly eliminating the wasted investment in conversions or leads that will never become sales-ready prospects. Technically, it should be possible.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 5, 2013
    [Adwords] Top 10 Tools for B2B Marketers
    Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool. AdWords  helps users attract customers and clients with ads that appear in search results. Photos courtesy of Tumblr , Google AdWords , and Optimizely.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Adwords] The World’s Best Marketing Program?
    Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. But there is one thing we are doing that is earning acclaim for Find New Customers far and wide. And our sponsor, Act-On is doing very well too! see below). Here are a few: Adele Revella, Buyer Persona Institute.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Adwords] The Rise of Real-Time Bidding. Is Your Business Behind?
    Think AdWords but taken to visual ads that are placed strategically on high-traffic websites – the billboards of the Web’s superhighway. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing. The bad news is, the increased traffic will also increase prices.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords] 5 Things Mardi Gras and Banner Ads Have in Common
    Within Google Adwords alone there are millions of available ad spaces, but if you want meaningful impressions you need to manage your placements. The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs?  They constantly compete for attention in spaces where distractions come by the thousands. Bold design.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Adwords] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. 'Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Adwords] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    We tried Facebook advertising and Google Adwords – we got results as traffic grew, but they were simply okay. 'What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. Nancy Duarte.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Adwords] 3 Things Your Social Media Team Should Know About SEO
    Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. 'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Enter search and social.  .
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 21, 2011
    [Adwords] Bootstrapping Your Sales and Marketing: Part 2
    Google Adwords is the next step up and also provides geo-targeting and other defining criteria. Last week I gave my 5 tips for bootstrapping sales and marketing for small businesses. Now here are my top tools to execute on those tips. Tip #1:  Get your first customers “manually&#. You likely won’t need a full-blown (i.e.
  • BLOG MY CALLS  |  FRIDAY, MARCH 22, 2013
    [Adwords] Pay-Per-Call Smashes Pay-Per-Click: A Case Study
    Objective: Generate phone calls, insurance quotes and new insurance policies via mobile campaigns—specifically mobile pay-per-call (Google Adwords Call Extensions). Strategy: Purchase mobile pay-per-call ads on Google Adwords. Tactics: esurance used 800-numbers as call extensions within Google Adwords. Analysis.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Adwords] How to Create PPC Ads People Will Actually Click
    So how can Google Adwords, an increasingly saturated market that allows only 3 tiny lines of ad copy, help your site get viable leads? 'Practically anywhere the eye can see, there''s an ad begging for a second look. Ad space online is no different; our natural reaction is “No thank you,” even if, on some level, there was a hint of interest.
  • BLOG MY CALLS  |  MONDAY, AUGUST 19, 2013
    [Adwords] Why Marketers Should Care About 'Whisper Tones'
    Then you can have a Whisper Tone that says, ''Google Adwords, New Tires.'' 'A few weeks ago we released an improved version of our Whisper Tone feature. It''s awesome. It could also say ''Another lead from Your Agency.''. Useful stuff. Why Agencies Should Love Whisper Tones. We work with A LOT of agencies. They''ll love you.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 7, 2010
    [Adwords] How to Find Tradesmen on Twitter
    Here are some highlights: Determine key words and phrases - Go to Google AdWords Keyword Tool and enter some key words. For it to be effective, you first need to determine key words and phrases that fit into your space. Twitter has tools as well as third parties that can help. Do you have any to share? take my survey [link].
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 20, 2009
    [Adwords] Best of 2008: SEM Landing Pages
    Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2011
    [Adwords] Maximize your SEO benefit on Google+ in 8 simple steps
    The more sites, shares, and comments that happen even outside of Google + are all part of that — even the little +1 buttons that are all over every search result you see in both organic results as well as in the current crop of Google AdWords/AdSense contextual ads. Image by entertailion via Flickr. just need to select and go.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Adwords] KoMarketing Year in Review: Our Top Posts from 2014
    ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important. 'As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. Congratulations Ryan !
  • WEBBIQUITY  |  THURSDAY, JANUARY 2, 2014
    [Adwords] Six Expert Guides to Dealing with Keyword (not provided)
    'In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Adwords] Why hiring a search marketing firm is a waste of money
    Use the keyword research tool at Google AdWords and come up with 4-5 keywords you want to use. Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings.
  • SAZBEAN  |  WEDNESDAY, MARCH 13, 2013
    [Adwords] 8 Critical Steps For B2B Facebook Advertising Success
    You need to be as familiar with power editor as you are with tools like Google Adwords. Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps. It’s a bit buggy, but it provides a world of targeting options that don’t exist through the normal interface.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JULY 6, 2011
    [Adwords] 8 B2B Content Marketing Blunders & How to Avoid Them
    Fortunately, lots of tools are available to help, starting with Google AdWords. B2B content marketing helps build brand awareness, educates prospects about new ideas and nurtures them through your sales funnel. Unfortunately, potential mistakes and missteps abound, but content marketing best practices will put your program on the right track.
  • WEBMARKETCENTRAL  |  MONDAY, JULY 20, 2009
    [Adwords] Best of 2008: Strategy and Branding, Part 2
    Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3).
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Adwords] How to Design Content Remarketing Campaigns That Actually Work
    To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. And people come -- they find your content in search results and in their social media feeds. Gender?
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Adwords] The “Good Housekeeping” Seal for Online Marketing
    When you’re looking for results from Google Adwords, you undoubtedly have many, many companies from which to choose. For most, it’s over-whelming. But what if you could cut your list to a select few of the very best? Google itself hand-selected just 13 firms as Premier SMB Partner. Marketing
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2011
    [Adwords] Real-World Results from Web Presence Optimization
    Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.” But what do the real-world results look like?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Adwords] Purchases are fun, but…….they don’t move the business needle
    Create a Google Adwords campaign, pointing to the issue and page. We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too. Problem is, just spending money does not move the business needle. Sales lead generation takes a lot more. Buying a sports car does not make you a great driver. The data supports the last point.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Adwords] How Local Search Will Evolve in 2013 [6 Predictions]
    Easier onboarding into AdWords Express or similar, more retargeting-style products (the current AdWords Express-Plus effort is just not going to cut it ). At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Adwords] 9 Crippling Mistakes B2B Search Marketers Make
    But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. '“Paid search is slowly failing B2B marketers.” ” I never expected to say that. Forget About Negatives. Tip: Don’t use Google’s report to add negatives.
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [Adwords] B2B Marketing Summit Shows Old Problems Persist
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. First of all, what is this summit? Sometimes we just need to be reminded of the obvious so that we can focus on the essential. Like Be the first to like this post.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Adwords] How to Set Up Remarketing in Google Universal Analytics
    You must also have your Google Analytics and Google AdWords accounts linked. It’s important not to skip this step as you may be required to update your terms and conditions on your website to comply with the Google AdWords Remarketing Policy. That being said, let’s get started. product IDs, sku numbers, etc.) Smart List.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Rand Fishkin steps through a number of steps SEO practitioners can take to deal with the loss of organic keyword data from Google, such as using “keyword suggestion sources like Google Suggest, Ubersuggest, certainly AdWords’s own volume data, SEMRush, etc. What role does email play in extending online visibility? email marketing.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Adwords] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    It is designed to help determine keywords for Google ads, so you need an AdWords account (connected to a regular Google account), but you don’t need to place any ads to use the tool. Tom calls this inbound social selling. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    [Adwords] because you can't beat free marketing training
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. Like Be the first to like this post.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 7, 2010
    [Adwords] Best Search Engine Marketing Tips of 2009, Part 2
    While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Adwords] 7 social media lies the gurus want you to swallow
    For short-term results, there are plenty of tools available such as adwords if one is confined to the Web, or using TV spots which are unsurpassed in short-term conversions. By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. The social web is free .
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Adwords] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Experiment with AdWords, social network advertising, Bizo , and other ad networks. 'If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. And it’s not only Google.
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land. Google’s Nick Fox, VP of Product Management, asked his team a very valuable question last year: “If we were going to build AdWords today, what would it look like?” and also in the right location. Not to worry, though! Here we go. Hold on.
  • ENGAGE  |  THURSDAY, NOVEMBER 22, 2012
    [Adwords] 20 Content Marketing Resources I’m Thankful for This Thanksgiving
    Google Adwords Tool. What are you thankful for this year? It’s the age-old table talk you always hear at Thanksgiving, at least in my family. Like many people, I am thankful for my family and friends and, yes, my job. And with my job there are some resources that make my life a heck of a lot easier. So where’s a superhero to turn?
  • NUSPARK  |  SATURDAY, MAY 5, 2012
    [Adwords] SEO, Meta Descriptions, Content, and Generating Leads
    How Labels works in Google Adwords; benefits of the new feature A new eBook; Content Marketing Templates for Lead Generation. Hi, It’s Paul Mosenson, President of NuSpark Marketing. I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Adwords] The Native Advertising Trend: Hot or Hoax?
    Native advertising is an alternative to AdWords, and currently it’s mostly a direct publisher-to-advertiser play. By Neicole Crepeau, Contributing {grow}  Columnist. Native advertising.  It’s all the buzz. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Trust. Native.
  • SYNECORE  |  THURSDAY, APRIL 11, 2013
    [Adwords] Why Every Business Should Have a Responsive Web Design
    Google support of device agnosticism in the recent switch to Adwords Enhanced Campaigns could be regarded as a tacit acknowledgement of this new integrated reality. 'Virtually every day new research comes out underscoring the rapid consumer shift to mobile. THE INTERNET OF THINGS. The Internet is not going away; in fact, it’s rapidly growing.
  • INBLURBS  |  MONDAY, FEBRUARY 7, 2011
    [Adwords] Old school marketing vs. inbound marketing
    Google AdWords. You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. You are also active in Foursquare and have set your place in Google places. am really proud of you! But do you really think this is all you can do?
  • BLOG MY CALLS  |  TUESDAY, APRIL 30, 2013
    [Adwords] 5 Steps to a Really Good Mobile Click-to-Call Campaign
    1) Separate Mobile Adwords Bidding and Campaigns. Separating campaigns in Google Adwords can increase click-through rates (CTR) by 11.5 Google Adwords allows you to do this. 'According to xAd, over 50% of mobile searches result in phone calls. Those calls, predominantly, originate from mobile click-to-call ads. That''s fine.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 1, 2013
    [Adwords] The Future of LogMyCalls: 1 Year After Launch
    Imagine being able to determine with accuracy, not just which AdWords groups are generating calls, but which AdWords groups are producing REALLY GOOD calls. 'We launched LogMyCalls a year ago as a call tracking and call recording solution. We hoped it''s UI/UX and best-in-class features would win clients, notoriety and awards.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Adwords] 27 Must Use SEO Tools for Incredible Content Marketing Results
    AdWords Keyword Planner. While many still mourn the loss of the original free Google Keyword Tool, the AdWords Planner has proven to be a decent alternative that offers important keyword data and insights. It involves driving traffic, generating leads, and building authority. How will you research keywords? How will you measure ROI?
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Adwords] Google+ Launches Real-Time Search and Hashtag Support
    Another pending Google update launched this week is the ability for users to +1 Google AdWords-powered search results. For more information about how +1 buttons can benefit marketers' AdWords campaigns, read this article. A couple of months ago, we discussed Google's hint that it may be bringing back real-time search.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Adwords] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel.  'Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   Content Marketing. Create an editorial calendar.  Paid Media.
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Adwords] How to Get Ahead of the Marketing Learning Curve With Mobile PPC
    Google recently updated AdWords with functionality that allows its users to segment PPC ads serving tablets and mobile phones. In AdWords, you can select which devices you want to show your PPC ads by accessing 'Campaigns Settings' and scrolling down to 'Network and Devices.' How to Set Up PPC Campaigns to Target Mobile Devices.
  • LEAD VIEWS  |  THURSDAY, SEPTEMBER 9, 2010
    [Adwords] Google shall find – even before you seek.
    According to Google’s official statement – the only visible changes companies can expect is “some fluctuations in AdWords impression volume and in the distribution of organic keywords. Google’s new feature, ‘Google Instant’ is all set to dramatically reduce the time people will spend searching online.
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 24, 2009
    [Adwords] Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
    Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common? Why would anyone want that? What do you have to do?
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 30, 2009
    [Adwords] Best of 2008: Search Engine Marketing
    Is there SEM life beyond AdWords (and if so, where?)? Tips to Save Money on Pay-Per-Click Campaign by Saad Kamal Great advice on how to set up an AdWords program that produces positive ROI, though written more for newbies than seasoned pros. How do you write a killer search ad? What should you look for when hiring a paid search agency?
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords] The Ultimate Mobile Marketing Achievement [195 Words]
    For example, Google AdWords mobile campaigns require a phone number to appear in the ad. 'What is the objective of every mobile marketer? The end goal of a mobile campaign should always be to produce a phone call. There are several reasons for this. Here are three of the most prominent: 1. Easy to produce and easy to track. Read More.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] Content Retargeting: A Marketer's Guide to Getting Started
    For example, a person who used our AdWords Grader tool shows far greater intent as a business lead than a person who read a post on our blog -- in the former case, we know for sure they are a) using AdWords and b) looking for help. over the last six years , so we certainly weren’t hurting for traffic! The Retargeting Process.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords] Hinge’s Fab Five: January 2014
    Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. 'Top Professional Services Marketing Content from January 2014. Enjoy! Why You Should Schedule Your Paid Search Ads.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Adwords] 5 Things You Should Know About Google+ Business Pages
    Soon it will be possible to link your Business Page to your AdWords campaigns for your site. by Jason Miller Google Plus has garnered more than 40 million users since launching in June. Earlier this week the much anticipated Google+ pages for business was released. Setting up your business page is quick and easy to do.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Adwords] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. AdWords Blog Post: Sharing the Latest AdWords Innovations . They also allow app download ads via their search network.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 20, 2013
    [Adwords] Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
    You can use the free Google Adwords tool or buy a service like WordTracker.com. 'Buffer With shrinking budgets and lack of staff talents, marketers need to get more creative than ever in their digital marketing programs. And they need to hustle more too. Lack of digital, social, and interactive technology acumen – 9 responses. Get over it.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Adwords] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards.  Flow charts were designed on paper with markers and rulers.  Paid Search. 
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 29, 2014
    [Adwords] Google Recognizes Importance of Phone Calls, But There’s Still a Missing Piece
    'Google recently posted a blog about the new ability they are offering users: the ability to look a little deeper into the data from calls placed to AdWords mobile click-to-call ads in Google search. In fact,  over 40 million calls  are made directly to businesses from Google ads each month and that number is growing.”. But don’t stop there.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Adwords] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    These answer questions like: does AdWords or organic search produce better quality leads? Which specific AdWords campaigns produce better leads? 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. The data is truly fascinating. It hasn''t been done before. got one.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Adwords] SMX East 2014 Preview: Competitive Research for SEO
    Adwords. 'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Summary : Your competitors have top rankings in search results for some of your prime keywords. So how did they do it?
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Adwords] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    Ifbyphone’s data also integrates with the other applications businesses and agencies rely on, including marketing automation and bid management tools, Google’s Universal Analytics and AdWords, website optimization technologies, and CRM solutions like Salesforce. And guess what? Ifbyphone is a finalist! Dawn of the Planet of the Smartphones.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Adwords] The 5 Immutable Rules of Call Tracking
    You can easily determine which Google AdWords copy, keyword groups, and even offers are generating phone calls. 'Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). Dynamic Number Insertion allows call tracking numbers to display on your website dynamically and temporarily. So.why is this an immutable rule?
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