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  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Adwords] 20 Online Marketing Tools That Boost Campaign Results
    AdWords Wrapper. What is it? : The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. SEO Tools. What is it? FAQ Fox.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Adwords] The Social Media Monitoring Metric We Need, But Can’t Get
    When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure.
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Adwords] Drive More Revenue With Content Marketing With Form URL Analysis
    If, however, 50% of people converted on ebooks like our AdWords guide, we would have to reconsider the customer conversion path for this piece of content. Should we switch the CTA to promote the AdWords guide instead? Should we write a blog post about how AdWords and Pipeline Marketing intersect? Landing Page to Form URL (a.k.a.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Adwords] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Google Keyword Planner :  If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. But even without an AdWords account, one great content marketing hack is to just go to Google search bar and type in your main keyword to see what suggestions Google comes up. SEO Assessment.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Adwords] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Use the Google AdWords bid simulator  on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Emphasize Bidding for Positions 1 Through 4. Focus on Mobile.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Leverage Technical Support. properties).
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Adwords] 10 of the Best Web Analytics Guides and Tips of 2013
    Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. Dan Friedman unveils the new Paid & Organic report for AdWords advertisers, explaining that “Previously, most search reports showed paid and organic performance separately, without any insights on user behavior when they overlap.
  • SYNECORE  |  WEDNESDAY, MAY 6, 2015
    [Adwords] Why Your Brand Should Invest in Mobile Video Advertising
    These moves are echoed by Google, who just yesterday announced a number of initiatives to transform its heretofore desktop-focused AdWords platform into a cross-device (read “mobile-centric”) advertising ecosystem. If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. Takeaway.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Adwords] Google's Keyword Encryption Coming to PPC Data Near You
    They encrypted keyword data for organic search , but left AdWords keyword data untouched. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. Bummed?
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Adwords] Remarketing Advertising Strategies with Google Analytics
    With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page.  Increase Conversions with New Remarketing Options. Here are some examples of what you can do now:  .
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Adwords] Prove Your Worth:10 KPIs for Marketers
    Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Clearly, Google AdWords is the best place to spend our marketing dollars. Still think AdWords is the way to go? 5.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Adwords] Four Digital Marketing Mistakes You Should Never Make
    For example, your Google AdWords account can track the connection between AdWords campaigns and in-store purchases. Digital marketing is a rapidly evolving frontier for brands and agencies alike, with new technologies and platforms constantly changing our ideas about what it means to run a successful campaign. That’s all well and good.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [Adwords] Facebook Advertising Tricks for B2B Marketers
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Go big and go broad with the Job Titles.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Adwords] How to Save Up to 50% on Your PPC With Quality Score
    In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. Why You Should Spend Time Optimizing for Quality Score.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Adwords] How Facebook’s Graph Search is Embracing SoLoMo
    Going head to head with Google’s new spin on Adwords with its device agnostic ad-targeting tool, “ Adwords Enhanced Campaigns ,” these Internet giants are racing to win share of the new mobile advertising market. Graph Search is Facebook’s debut in to the search engine market. Unique Capabilities. share of Facebook?
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    AdWords. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Website. Email.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Adwords] How To Measure Paid Media ROI (ROAS)
    AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. So if one touchpoint out of ten was a result of an AdWords ad, it would be inaccurate to give the AdWords ad all of the revenue credit. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. ROI / ROAS.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Adwords] 2013 New Year’s Resolutions for the B2B Marketing Department
    Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc.  Many new features in Adwords as well as Bing.  Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. 
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Adwords] Ultimate List of 22 Account-Based Marketing Tactics
    Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. 9. How do you do account-based marketing?
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Adwords] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Adwords] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Adwords] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    AdWords. With AdWords, businesses can align keywords with their business goals to remain in front of their customers -- both potential and existing -- without being too invasive. When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. What Is Display Advertising?
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 22, 2016
    [Adwords] Building a Brand Strategy
    Five or six years ago, John’s company was already spending money on things like SEO/PPC/Adwords and other affiliate programs to drive people to his website. The website was beautiful, informative and ahead of it’s time.  The results however, were abysmal. The company had failed to develop a strong brand message and image. Get a Demo.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Adwords] 10 SEO measurements every marketer should know
    good tools for measuring search volume is the Keyword Tool in Google Adwords. CPC’s can also be found with Google Adwords’ Keywords Tool. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. Source: SEOBook ).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Adwords] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Why, Google. What All This Means.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Adwords] Three Things Smart B2B Marketers Will be Doing in 2016
    For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download). What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Adwords] How to Figure Out What Keywords Your Potential Customers are Using
    Google AdWords Keyword Planner: The great thing about the AdWords planner is that you don’t need to actually spend any money on AdWords – you just need a Google account. My fellow expert, Travis, dives into how AdWords works and the many benefits. A big piece of the inbound marketing puzzle is SEO and content.
  • FATHOM  |  TUESDAY, JANUARY 22, 2013
    [Adwords] New Way to Promote Your Google Plus Page & Attract More Customers
    Google has been hard at work trying to find a better use for its Adwords Express Ads application.  The interface has seen many changes in the last year, since it was removed from the Google Places dashboard.  Google Analytics Online PR/Link-Building Paid Advertising/SEM/Display
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Adwords] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    In the case below, the first touch on this particular account came from AdWords, where Kathleen clicked a paid search ad. Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other. True, Anonymous First Touch. What Does “True, Anonymous” First Touch Mean?
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Adwords] Google Tricks, Not Treats
    Not one mention on the Google AdWords blog of these changes. Online Advertising/SEM/Display AdWords category exclusion Google AdWords optimization Search Engine Optimization While we were busy stuffing our faces with Halloween candy, it seems Google has played another trick on us. Where is this data now you ask? end rant).
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Adwords] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Adwords] What’s the Real ROI of Content Marketing?
    But in my mind, this clearly points out that marketing content is an asset , while expenses like Google Adwords are expenses that are consistent over time.  As HubSpot points out, if you stop paying for AdWords, the inbound traffic drys up. Sales lead generation needs content marketing. hope you find this information helpful.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Adwords] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where. Here’s a link to the AdWords help page that provides detail on creating a TrueView video campaign and video ad. According to data from eMarketer, Advertisers worldwide will spend $23.68
  • THE NEW STRATEGIST  |  FRIDAY, MAY 29, 2015
    [Adwords] Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media
    Links and resources mentioned in this episode: 3-Part Introductory Guide to Adwords & SEM by Sean Clark: [link]. link]. link]. Sean Clark’s website: [link] and on Twitter: [link]. Digital Marketing & Analytics: Five Deadly Myths De-mythified! on Occam’s Razor Blog by Avinash Kaushik: [link]. Avinash on Twitter: [link].
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Adwords] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Adwords] Is Google Analytics Right For Your Business?
    When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. If you’re buying paid ads with Google AdWords, you’ll definitely want to link AdWords to Analytics. Sean and I participated in the July’s  Ann Arbor Marketing Workshop.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Adwords] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    For example, if a visitor clicks on an AdWords ad on Monday, a Facebook ad on Wednesday, and then buys something for $100 on Friday, both your AdWords data and your Facebook data will claim 100% conversion credit. Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System. Marketing Automation. shaped?
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Adwords] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. For this report, we partnered with AJ Wilcox, Founder of B2Linked , for his expert analysis of the data as well as how companies are using LinkedIn for marketing. The report consists of two parts.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Adwords] Manticore VII Marketing Automation and Lead Generation Released
    Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. The company’s original focus was on web analytics. Digg this!
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.
  • CAPTORA  |  MONDAY, JUNE 6, 2016
    [Adwords] Are Tech Marketers Over Paid Advertising and SEM?
    Most companies often spend $40 to $50 million a year on Google AdWords. Lower quality score within Google AdWords as a result of poor relevance. With a combination of poor conversion rates and high Cost Per Conversion spend, most marketers are often left feeling rather ‘blah’ about paid advertising. Writing ads.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Adwords] Content Marketing: Goals, Issues, Strategies
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns The Intersection of SEO and Content Marketing. I’ve been thinking about all this content marketing we’ve been exposed to lately.  This is especially true for a smaller business, or a business that lacks resources, or a poor quality SEO firm.  nuff said.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Adwords] Unveiling The Pipeline Marketing Technology Stack
    In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). The Stack, Explained. Traffic Technology.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Adwords] 4 Helpful Tools for Identifying the Right Keywords
    Google AdWords Keyword Tool : Google has a few tools that make it easy to conduct keyword research. The Google AdWords Keyword Tool is a great place to start. The key to successful SEO is concentrating on long-tail keywords. The Importance of Relevance. Relevance is the key factor to consider when choosing the right keywords for SEO.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Adwords] Search Localization Changes Everything
    Google has also recently updated the local search results for their AdWords programs. The ads in the Local Finder results rely on AdWords location information (called an “extension”). This is partly out of consumer preference and partly as a result of increased use of mobile devices. Version 3.0 Local Search
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Adwords] 5 Effective Options For B2B Advertising on Social Media
    One benefit of YouTube advertising is that you can implement it  through your regular Google AdWords platform, so it’s simple to look at all your campaigns at once to see what’s working best. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media. Final Thoughts.
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Adwords] Inbound Marketing Alert! Google Analytics 360 Suite Launched
    Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Three of these products are brand new, including a data management platform, on-site testing tool and data analysis and visualization componet.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Adwords] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    Google AdWords still has information as far as what keywords are getting traffic volume (because, of course, this is the area that Google makes money, so they are happy to share that information). One method is by using Google AdWords. If paid ads are not the path you wish to choose, Google Insights or AdWords volume can be utilized.
  • BIZIBLE  |  TUESDAY, NOVEMBER 24, 2015
    [Adwords] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    Overall, Apptio was able to reallocate spend and optimize their AdWords strategy, increasing ROI of some campaigns by more than 3x. Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey to the one before, and they take their sweet time along the way.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Adwords] 3 Ways to Use Customer Behavior History to Predict the Future
    One of your best friends when determining customer behavior predictions is your Google AdWords account. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. Does that mean you have to wait around to see what a customer’s going to do?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Adwords] 7 Simple Improvements to Increase Website Lead Generation
    You can also use advertising like Google Adwords or social media to drive traffic to this resource to increase the leads your website generates. 6. Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Talk in these terms instead of a feature list.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Adwords] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    AdWords. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters. click to view larger). Attribution Data. Attribution Program.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords] Google Unleashes Structured Snippets
    While still a new feature that will need some testing for optimal results, here is what you need to know about them: Google Structured Snippet creation view in AdWords. Ad Example from the Google AdWords blog. Recently out of Beta, Google has rolled out Structured Snippets Extensions. They each must be 25 characters or less.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords] What is Retention Marketing, and Why You Need to Start Today
    Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords. Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. What is Retention Marketing?
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Adwords] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    While several companies offer PPC ad opportunities, AdWords is the most popular. AdWords and other PPC networks have some tracking methods, but they are pretty weak. Marketing automation can do everything that AdWords and other PPC networks can’t. PPC (Pay-Per-Click): its meaning and how it relates to marketing automation.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Adwords] Content Marketing Works Great – If You Have the Patience
    On the other hand, paid campaigns like Google Adwords generate results immediately, but they are an expense. Content Marketing in Sales Lead Generation is not a Campaign.  ”Per dollar, content marketing produces 3 times more leads than paid search.” Sounds great, right. Sign me up. When can you expect to really see results?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Adwords] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s appealing, but too late.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Like most digital advertising channels, PPC is metric-rich.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Adwords] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords.  As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Ruth P. Stevens.
  • NUSPARK  |  SATURDAY, MAY 5, 2012
    [Adwords] SEO, Meta Descriptions, Content, and Generating Leads
    How Labels works in Google Adwords; benefits of the new feature A new eBook; Content Marketing Templates for Lead Generation. Hi, It’s Paul Mosenson, President of NuSpark Marketing.  I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers.
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Adwords] How To Turn Video Marketing Into a Successful SEO Strategy
    ” By reviewing  Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Watch video }.This
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Adwords] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. Where are you?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Adwords] Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share
    We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. Email Marketing Social Media
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Adwords] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. 
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Adwords] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages What is Conversion Optimization? Phone call completed.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Adwords] Why Mobile Advertising Is Critical for B2B Marketers
    It’s Not Just Google AdWords. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.
  • THE POINT  |  THURSDAY, OCTOBER 18, 2012
    [Adwords] B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
    Imagine, if you will, the option to display search ads (through Google AdWords) only to companies that match up with your target attributes, instantly eliminating the wasted investment in conversions or leads that will never become sales-ready prospects. Technically, it should be possible.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. Structured Data Examples.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Adwords] Our Favorite Online Marketing Posts of 2013
    Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. It’s hard to believe that 2013 is coming to a close. It’s What is Content? Check it out!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords] Data Plus MarTech: HubSpot and Demandbase Join the Race
    On the other hand, HubSpot also announced integration with LinkedIn for paid ad campaigns and said a Google AdWords integration is in beta, which are definitely move into outbound territory. There were two industry announcements this week that were unexpectedly related. No, not one bit.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Adwords] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Conclusion.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 12, 2013
    [Adwords] PPC Joins SEO as a Tactic that Should Go
    In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Of those who used paid search campaigns, they did get additional visits and some conversion to leads.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] 9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers
    Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. You can export your AdWords email list, so as long as your contacts are signed into YouTube, they will be shown specific ads depending on your settings. YouTube is a big business. Advertising
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 11, 2009
    [Adwords] It's midnight. Do you know where your ad is?
    sought the opinions of some trusted professionals: Ludmila Zadayannaya is a marketing manager for Russia's Ekodar and had this to say: "The advertisment was placed through some service, such as Google AdWords. Tags: customer acquisition Internet marketing ethics advertising search engines Google profile AdWords wondered.
  • MARKETRI  |  TUESDAY, SEPTEMBER 25, 2012
    [Adwords] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
    It’s not especially difficult to create a Google AdWords campaign, and once advertisements start running you can track clicks and conversions in real-time. Google AdWords automatically calculates the number of clicks, number of conversions, daily spend, cost-per-click, and many other helpful metrics. Image courtesy of ag-is.com.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Adwords] “If you just do , your lead generation challenges will be over”
    For instance: Buy some Adwords on Google. Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. Everyone’s answer involves you buying something. Advertise with us. Use our marketing automation software. Pay for our service. It’s not true.
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Adwords] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Attribution is the process of identifying the marketing touches (adwords, email, blog, social, outbound calls, etc.) A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. And really, really excellent ones are few and far between. Are you a unicorn?
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Adwords] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    Commenting on the new AdWords overhaul, Google’s VP Jerry Dischler, who heads up product management for search ads, had this to say to John Koetsier of Venture Beat back in early May: “We’ve hit an inflection point….There Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. What It Is.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Adwords] SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr
    The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Main tasks (depending on requirements. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Adwords] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. There are 3 billion searches a day on Google. Yes, we said billion.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Adwords] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    Just like Olivia, expert online marketers have a sixth sense. A gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. finest problem-fixers. Want better ROI?
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Adwords] Why you will NEVER see an ad for Find New Customers
    Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? B2B Demand Generation | Find New Customers policy on advertising. Every Thursday evening we do a Twitter chat on B2B marketing. Our answer: None of them. Why not?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Adwords] Google Authorship brings your staff out from behind your brand
    Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy. So,
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Adwords] The 9 Circles of B2B Marketing Hell
    The individual platforms don’t communicate with one another to reconcile data, meaning that a visitor could click on an Adwords campaign on Monday, LinkedIn campaign on Tuesday, a Facebook ad on Wednesday, and then convert on Thursday. B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2011
    [Adwords] 16 Google Tools to Improve Marketing Effectiveness
    Google AdWords. The chances are you have probably already tried out Google AdWords. Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But as a marketer, you cannot afford to make this mistake.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Adwords] Small Business Owners: Time to up Your Digital Game [Infographic]
    Small Business Guide to Google AdWords. In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Adwords] 25 Clever Ways to Grow Your Email Marketing List
    11) Create a Google AdWords email capture ad (Note: This feature is still an AdWords experiment but is being implemented by a handful of companies), or simply leverage paid search ads to link to a landing page with and email sign-up. It's a sad fact, but your email marketing database degrades by about 25% every year.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Adwords] The 2014 Digital Marketing Ecosystem
    You can launch campaigns with AdRoll, Google AdWords, Authority Rank, OutBrain.”. For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Probably not.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Adwords] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Smart Goals connect Adwords activity to conversions. In another announcement Google made toward the end of 2015, marketers learned about Smart Goals, a new way for brands to monitor the performance of Adwords campaigns. How to take action in 2016: If you’re not already tracking Adwords conversions, give Smart Goals a try.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Adwords] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. AdWords Blog Post: Sharing the Latest AdWords Innovations . They also allow app download ads via their search network.
  • KEO MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Adwords] Google Mobile Search Results Now Showing Images
    If you have a Google AdWords campaign for products but you have not included photos of the products in your ads, now is the time to do so. Google is now showing image thumbnails in the mobile search results for select queries. How will this impact your mobile marketing ? This also helps when you are creating mobile content. Mobile Marketing
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Adwords] 2 Challenges to Keyword Collaboration
    Left to their own devices with nothing more than AdWords, they will find the words with the highest demand and start building pages around them. Image via CrunchBase. used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. page 139).
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Adwords] Payment systems for eCommerce websites: which one to choose?
    Integrates with AdWords, therefore the fees are much lower for AdWords account owners. A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Which on-line payment systems are the most popular? Business
  • WEBBIQUITY  |  THURSDAY, JANUARY 2, 2014
    [Adwords] Six Expert Guides to Dealing with Keyword (not provided)
    In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting. Image credit: DealerFire.
  • NUSPARK  |  WEDNESDAY, MARCH 2, 2016
    [Adwords] How Google’s New Search Results Layout Impacts SEO
    How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. The most notable among them is the removal of the right-side ad column. Only time will tell.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Adwords] 4 Ideas to Generate Blog Topics
    Narrow down blog post ideas with Google AdWords Keyword Planner. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? If you’re stumped about what to write next, try these four ideas and see how far you get. 1.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Adwords] eMagine Employee Spotlight: Leah Yount
    This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! As a kid, what did you want to be when you grew up? An Olympic gymnast. What is your favorite aspect of your job?
  • FATHOM  |  WEDNESDAY, MAY 11, 2011
    [Adwords] The New Google Analytics
    Google Analytics AdWords conversions E-commerce/B2CFor all you Google Analytics users, things are about to change. In 4-8 weeks, a new version of Google Analytics will be the default version for anybody who logs in.
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