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  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Adwords] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. 'Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Conclusion.
  • FATHOM  |  FRIDAY, SEPTEMBER 27, 2013
    [Adwords] Why Not To Care About Google (Not Provided) Keywords
    Obtain keyword data from other sources, e.g., Google AdWords (no ad buying required) and/or Google Webmaster Tools, along with numerous third-party tools. Tie your Google Webmaster Tools account to Google AdWords for expanded keyword data archiving. '“Not provided” getting bigger? No worries! It’s Hummingbird.
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 8, 2009
    [Adwords] 7 Ways NOT to Select an SEO Consultant
    If you positively must rank highly for a specific search phrase TODAY, buy it on AdWords. Nothing wrong with that, competition is good! Particularly for buyers.) Here are seven characteristics to help avoid hiring one of those types for your next SEO project. Irrelevant experience. Most of the good ones came out of either marketing or IT.
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Adwords] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Adwords] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments, From Search Engine Land. Bing is finally allowing users to import their AdWords’ campaigns into Bing Ads. For marketers who want to switch from Google AdWords to Bing, this is great news. 'You''re smart. Enjoy! Download the full collection today.
  • NUSPARK  |  FRIDAY, NOVEMBER 29, 2013
    [Adwords] Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
    Related Posts: Social Media for Sales How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Targeting Audiences Not Looking for You; Advertising Options for B2B. 'LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  Receiving introductions from connections.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Adwords] Google to Limit Keyword Search Referral Data to Marketers
    How it Affects AdWords and PPC. Google has said it will still be passing referral strings and information on AdWords ads served through the search engine. Yesterday afternoon, Google announced it will default to encrypting search results for logged-in users on Google.com, beginning very soon. know what you're thinking. Why, Google.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Adwords] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. 'Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • TOMORROW PEOPLE  |  MONDAY, APRIL 22, 2013
    [Adwords] Are You Getting Effective SEO and Digital Marketing in 2013?
    Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. 'The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Adwords] 10 BtoB Marketers Predictions for 2010
    Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Enjoy! Its time next year to embrace it! Mark it down people.
  • INBLURBS  |  SATURDAY, JULY 16, 2011
    [Adwords] Make the Most of Social Media Marketing
    There is no doubt about it; social media is here to stay. While the thought of venturing in into the realm of social media can be intimidating, the thing to remember is to start small, start with a purpose, and work to grow your social media marketing strategy over time. The Facts. In fact, in 2010, 9 out of every 10 U.S. 2010 U.S. Where to Begin.
  • INBLURBS  |  MONDAY, JULY 25, 2011
    [Adwords] USA Today reports: Social Media Future is NOW don’t get left behind
    USA Today reported in the article “Social media finds place in classroom” that New Milford (N.J.) High School is encouraging social media Facebook, Twitter and YouTube use for educational purposes in his classrooms to communicate with students and parents. What does this mean for businesses today and in the future? Sociel media is no fad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Adwords] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. Google AdWords. 'By Eric Wittlake, {grow} Contributing Columnist. Want to take advantage of today’s hot new marketing opportunity? Sorry, you’ve already missed the boat. The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak. Twitter.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Adwords] Act-On Inbound has arrived
    Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get better results from AdWords. Act-On now integrates directly with your Google AdWords account to give you accurate information about: How your PPC campaigns are performing.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Adwords] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. 'Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • MARKETING ACTION  |  MONDAY, JUNE 3, 2013
    [Adwords] Using Long Tail Keywords Strategically
    If you’re looking for tools to help you put your keyword strategy in place, check out Act-On Inbound , our new suite of inbound capabilities created to help you excel at search engine optimization on web pages, landing pages, your blog and AdWords, and see the ROI of your AdWords campaigns. Do they want to buy one? Take a class?
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 22, 2013
    [Adwords] Staggering New Data from Google: 70% of Mobile Searchers Call
    Calls from Google Adwords last an average of 6 minutes. AdWords advertisers that implement click-to-call see an increase of 8% in the CTR of their ads. 'It has long been thought (for the last 12-18 months) that 50% of mobile searchers called businesses as a result of their search. Turns out that number is WAAAAY low.
  • SAZBEAN  |  THURSDAY, JULY 22, 2010
    [Adwords] What if Your Site is Invisible to Google?
    It also means that you’ll have a difficult time paying for traffic via Google AdWords, because the algorithm there uses keywords on your site to determine the relevance — and therefore position — of your ads. Google AdWords Keywords Tool – This tool will give you keyword ideas for your website. Good question.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Adwords] Google Authorship brings your staff out from behind your brand
    'Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy. So,
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Adwords] How to Organize a Digital Marketing Team – Lessons from Hubspot
    That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), 'Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.). They’ve grown extemely fast.
  • INBLURBS  |  MONDAY, AUGUST 26, 2013
    [Adwords] Internet Advertising – a New Dimension of Business Promotion
    Google AdWords. The advertisements on Google are called Google AdWords and give great variety of opportunities. 'Internet advertising has come a long way since its first steps, made by using some ad banners at the end of 1994. The Internet was almost unknown over a decade and a half, and now it is an integral part of our lives.
  • BLOG MY CALLS  |  FRIDAY, MARCH 22, 2013
    [Adwords] Pay-Per-Call Smashes Pay-Per-Click: A Case Study
    Objective: Generate phone calls, insurance quotes and new insurance policies via mobile campaigns—specifically mobile pay-per-call (Google Adwords Call Extensions). Strategy: Purchase mobile pay-per-call ads on Google Adwords. Tactics: esurance used 800-numbers as call extensions within Google Adwords. Analysis.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Adwords] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Adwords] How to recover from the ravages of Google Penguin and Panda
    Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. Do it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. 'Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • CONVERSIONATION  |  MONDAY, JULY 26, 2010
    [Adwords] Optimizing conversion of search engine advertising: emotion (and relevance of course)
    However, there are downsides to the success of Google AdWords and the solutions of "the. //. Search engine advertising (search engine text ads) is still one of the most important forms of online inbound marketing and search engine marketing. Click title to read more
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Adwords] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account. 'If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s Earn it.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Adwords] 2 Challenges to Keyword Collaboration
    Left to their own devices with nothing more than AdWords, they will find the words with the highest demand and start building pages around them. Image via CrunchBase. used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. page 139).
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Adwords] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. For this exercise I tested landing page headlines.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 1, 2013
    [Adwords] The Future of LogMyCalls: 1 Year After Launch
    Imagine being able to determine with accuracy, not just which AdWords groups are generating calls, but which AdWords groups are producing REALLY GOOD calls. 'We launched LogMyCalls a year ago as a call tracking and call recording solution. We hoped it''s UI/UX and best-in-class features would win clients, notoriety and awards.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 27, 2012
    [Adwords] Improve your “quality score” with Increased Impressions
    Anyone who has ever run a Google AdWords campaign has heard the term “quality score” But just what is it, and how can we improve it? According to Google, a keyword’s quality score is based on several “factors to measure how relevant your keyword is to your ad text and to a user’s search query” [.].
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords] Three Critical Factors in Choosing a B2B Retargeting Solution
    In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Three elements of Google’s program that benefit our existing search engine advertising programs include: Remarketing Lists for Search : Remarketing lists allow AdWords ads to get a more prominent position for relevant users. Conclusion.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Adwords] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. We don't know anything more about Promoted Updates or how much they cost, but one could assume that, since Foursquare likens them to Google AdWords, payment is likely pay-per-click style, based on keyword bids. What Are Local Updates? Get it?
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Adwords] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    The user’s search query will only pass into AdWords and will not pass to other third party software providers. Keyword data and full search string data will still be available to all customers inside of Google Analytics and Google AdWords, assuming that you have linked your Analytics and AdWords accounts.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Adwords] Useful Google Analytics: Goals and Attribution Models
    • Last AdWords click: The AdWords click that ultimately led to the conversion is tracked and receives credit for the sale. This can help you analyze which of two or more AdWords campaigns were most effective. 'Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.) Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. HS) Hi Andrew. Let’s start with a definition.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Adwords] Integrated Digital Marketing: The Basics
    Further s hattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 22, 2013
    [Adwords] Contextual Search: What it means to SEO
    You may also consider opening an Adwords account (even if you have no intention of placing ads) as there is some extra visibility on this platform that is not available go Google Analytics. 'Hummingbird takes users to contextual, conversational search, taking all words in the query into account, not just the targeted keywords.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Adwords] Case study: Fast-growing B2B expands social media exposure
    invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. If organic search and an AdWords account were creating opportunities, we figured social media would amplify that traffic.  The Results.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 5, 2011
    [Adwords] Top Trends In Digital Marketing [Graphs]
    We advised one client to stop buying Yellow Page ads and buy Google AdWords instead. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Social.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Adwords] 10 Essential Reports and Research for B2B Marketers
    Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. Google AdWords rolled out its Estimated Total Conversions, aiming to help marketers better understand how their online advertising is driving conversions. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the results.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Adwords] 6 Ways to Make Your Phone Ring
    If you want calls quickly try mobile pay-per-call via Google Adwords and call extensions. Good old Google Adwords. 'Phone calls are the best leads businesses--especially local businesses--can get. Callers purchase more frequently more than any other lead source. And we work with a lot of local businesses. 1) Local SEO. This is perfect.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Adwords] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    These answer questions like: does AdWords or organic search produce better quality leads? Which specific AdWords campaigns produce better leads? 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. The data is truly fascinating. It hasn''t been done before. got one.
  • SAZBEAN  |  WEDNESDAY, MARCH 30, 2011
    [Adwords] Avoid Comparing Oranges to Apples When Measuring Social Media ROI
    For example, if you’re running an AdWords campaign, you’ll know how many impressions you’re getting, how effective each keyword is, how many clicks you’re getting and what you’re average cost per click is. AdWords is a tactic. As business people, we like to know what we’re getting for our money.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 4, 2012
    [Adwords] Great B2B Marketing is Built Upon Buyer Personas
    You bought Adwords. This post also ran on the Silverpop blog, which you can read here: [link]. Let’s say you’re committed to driving qualified sales leads in your business. Your company leadership just gave you a quota of qualified sales leads. So you went to work on it. You sponsored some events. Understanding Buyer Personas.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Adwords] Actual ROI: Tracking Revenue to Determine Success
    Google Adwords – gclid. Every click to your site from Google Adwords is assigned a Google Click ID (gclid) and in much the same way as Universal Analytics, you can now (as of October) import conversion data with revenue from online and offline sources. What happens if an Adwords visitor calls my business, you ask?
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Search Engine Optimization Search Engine Optimization. That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. Formula:  . Ratio.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Adwords] Dynamic pricing done automagically
    The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. 'One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. Wiser. Pricing.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Adwords] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. Google Analytics and Google AdWords Don’t Track Calls. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page.
  • BLOG MY CALLS  |  TUESDAY, APRIL 30, 2013
    [Adwords] 5 Steps to a Really Good Mobile Click-to-Call Campaign
    1) Separate Mobile Adwords Bidding and Campaigns. Separating campaigns in Google Adwords can increase click-through rates (CTR) by 11.5 Google Adwords allows you to do this. 'According to xAd, over 50% of mobile searches result in phone calls. Those calls, predominantly, originate from mobile click-to-call ads. That''s fine.
  • B2BMARKETINGSMARTS  |  TUESDAY, SEPTEMBER 21, 2010
    [Adwords] Inbound and Outbound B2B Marketers Have the Same Challenge
    Inbound B2B marketers conduct SEO, are active in social media, conduct AdWords campaigns, post content on targeted informational Websites and more. As usual, I started my day reviewing various opt-in emails and visiting favorite blog sites. Then I received an email invite from BtoB Online to attend their Sept.
  • THE POINT  |  THURSDAY, OCTOBER 18, 2012
    [Adwords] B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
    Imagine, if you will, the option to display search ads (through Google AdWords) only to companies that match up with your target attributes, instantly eliminating the wasted investment in conversions or leads that will never become sales-ready prospects. Technically, it should be possible.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Adwords] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Adwords] 11 B2B Marketing Predictions for 2011
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2011
    [Adwords] Real-World Results from Web Presence Optimization
    Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.” But what do the real-world results look like?
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land. Google’s Nick Fox, VP of Product Management, asked his team a very valuable question last year: “If we were going to build AdWords today, what would it look like?” and also in the right location. Not to worry, though! Here we go. Hold on.
  • BLOG MY CALLS  |  TUESDAY, MAY 13, 2014
    [Adwords] What is Call Tracking? [Exactly 126 Words]
    In other words, a visitor to your site from a Google Adwords campaign will see a different phone number than someone visiting after clicking an organic search result. 'Call tracking allows marketers to determine which ads, campaigns, and keywords are generating phone calls, and which are not. by McKay Allen, Inbound Marketing Manager
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Leverage Technical Support. properties).
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Adwords] eMagine Employee Spotlight: Leah Yount
    This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. 'Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! As a kid, what did you want to be when you grew up? An Olympic gymnast. am a B2B PPC gladiator. Let me explain. 
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Adwords] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. 'If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Adwords] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. 'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Adwords] Healthy Habits For Optimizing Your PPC Campaign
    One of the most impressive tools in Adwords is the Experiment setting. 'As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year.  With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. Trim down before you scale .
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Adwords] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    AdWords has launched an AdWords Images Extension beta , including images as part of advertisers’ paid listings. 'Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year. Not next month. Size matters. Check it out.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Adwords] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! Uh, who?”
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Adwords] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
    On a side note, if you are interested in turning on this tool within Adwords it’s important to note that you’ll need to have a minimum of 50 tracked conversions each day in your account. By offering this feature in AdWords, they encourage users to continue (or start) using paid search. Here it is. Why Did Google Do This?
  • INBLURBS  |  MONDAY, JUNE 20, 2011
    [Adwords] Inbound Marketing to gain the trust and respect of your buyer personas
    Trust and respect are important in real life and much more important in today’s anonymous times of internet and internet business. Trust and respect comes before the sale. When people trust and respect you they are more willing to listen what you have to say. Be helpful and try to assist where ever you can. Tweet this on Twitter! =.
  • INBLURBS  |  TUESDAY, JUNE 28, 2011
    [Adwords] Location based marketing social media to get in front of your audience
    Location based marketing integrates mobile advertising with different mobile technologies. Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Studies show that people who use location based services are: — 80% male.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords] How to Find the Best Keywords for Optimizing Your Website Content
    3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. 'Keyword research has become harder and harder as Google continues to hide more information from webmasters. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. No more. Here are some best practices for taking integrated marketing to the max.
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Adwords] What does Big Data mean for marketing?
    Google AdWords). Yes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names and all-encompassing abstractions, it became a focus for cult-like adoration and a salvation for data oppression. Is every data-intensive challenge a Big Data problem? May be not. tradeshows).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Adwords] Dell To Resell Pardot Marketing Automation
    Beyond the Pardot system itself, the Dell offering includes pre-built integration with the other Dell products and with Microsoft Dynamics CRM , and fixed-price implementation packages (from free to $5,000) including training, campaign development, site search setup, CRM integration, and Google AdWords integration.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2011
    [Adwords] 16 Google Tools to Improve Marketing Effectiveness
    Google AdWords. The chances are you have probably already tried out Google AdWords. Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But as a marketer, you cannot afford to make this mistake.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Adwords] Could Facebook become a Lead Nurturing platform?
    Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Digg this!
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 5, 2013
    [Adwords] Your corporate website needs to become a trap
    What I know is this: you can procure a bit of code from Google AdWords that you can embed on your sites and blogs that will insert a cookie into the browser of everyone who visits. So, put them in now, as acquired on your Google AdWords account, and then try some experiments over the course of the year. The next step is to trap them.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Adwords] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s appealing, but too late.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Adwords] 25 Clever Ways to Grow Your Email Marketing List
    11) Create a Google AdWords email capture ad (Note: This feature is still an AdWords experiment but is being implemented by a handful of companies), or simply leverage paid search ads to link to a landing page with and email sign-up. It's a sad fact, but your email marketing database degrades by about 25% every year.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Adwords] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    3) Use It to Keep Track of AdWords Campaigns. If you’re doing it right, your Google AdWords campaign probably isn''t a walk in the park. Since you’re probably generating tons of clicks from your AdWords campaigns and writing awesome content thanks to your blogging editorial calendar, you need to spread the love. But how?
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Adwords] Google's Keyword Encryption Coming to PPC Data Near You
    They encrypted keyword data for organic search , but left AdWords keyword data untouched. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. Bummed?
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 1, 2013
    [Adwords] Yes, Social Media Can Drive E commerce Sales (and quite easily)
    For online marketers it is becoming as common of an activity as SEO and Adwords. 'Social media is huge. But I still speak with ecommerce retailers every week who don’t know to properly use social media to drive new sales. Some don’t even think it’s really possible, as they’ve never been able to do it.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Adwords] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Like this post?
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Adwords] SMB Marketing Q&A With Main Street ROI's Phil Frost
    Want more Google AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist. had a call recently with one of our Marketing Breakthrough members who was really excited because he confirmed one of the calls from his Google AdWords campaign converted to a sale. Can you tell us about Main Street ROI?
  • AGGREGAGE  |  WEDNESDAY, AUGUST 31, 2011
    [Adwords] Taxonomy in Content Curation
    Adwords (52). I ran across an interesting post by Karan Bavandi: “Link Management System&# vs. “Content Management Systems&# – In search of tools for curators.  He talks about the differences between Content Management Systems and Link Management Systems for curation.  Re-engineering the taxonomy is a huge task. Curation
  • NUSPARK  |  SATURDAY, MAY 5, 2012
    [Adwords] SEO, Meta Descriptions, Content, and Generating Leads
    How Labels works in Google Adwords; benefits of the new feature A new eBook; Content Marketing Templates for Lead Generation. Hi, It’s Paul Mosenson, President of NuSpark Marketing. I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers.
  • SAZBEAN  |  SATURDAY, AUGUST 18, 2012
    [Adwords] Top Internet strategy, marketing and technology links for the week of August 18, 2012
    Your Best Web Marketing Tool is Calling  (Spin Sucks) Social Marketing: It’s (Still) All About Your Content  (Socialnomics). News & Notes
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords] CMOs Win When High-Value Customers Are Treated Personally Online
    Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. Tap into the beauty of data to boost cross-channel ROI.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Adwords] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. 78% of their biggest challenge is generating quality leads.  Second on the list is generating a high volume of leads; 49%.  The number one priority of B2B marketers?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 6, 2010
    [Adwords] Facebook can’t be stopped and here’s why!
    Ads – Facebook Ads is a business model similar to Google AdWords (which is one of the best ad models out there) but it takes that ad platform to the next level. We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. and I am here to tell you – No one and here why …. Email this to a friend? Digg this!
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Adwords] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    For example, if your media share-of-voice remains about the same from one month to the next, but your AdWords conversion rate drops by half, WPO metrics focus on the latter result. As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Or are there?
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Adwords] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    This is MUCH more effective than Google AdWords where foreign leads still click your ads even when you have excluded them with your filters. AdWords Q&A With Former Google Evangelist Frederick Vallaeys : CTR 0.27%. Our budget isn''t terribly large, but it''s big enough to generate some useful data. CPL is very, very good.
  • BLOG MY CALLS  |  SUNDAY, SEPTEMBER 7, 2014
    [Adwords] Calls: Actions to Take and Metrics to Track
    2) AdWords Calls by Campaign. Google offers a great free call tracking solution for AdWords. It is very basic, but it will tell you which ads, campaigns and keywords generated calls for your AdWords campaigns. If you have a small AdWords budget use Google’s free basic call tracking tool. generated the phone call. Use it.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Adwords] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Adwords] The Future of Digital Marketing According to the Giants
    Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Adwords] Payment systems for eCommerce websites: which one to choose?
    Integrates with AdWords, therefore the fees are much lower for AdWords account owners. A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Which on-line payment systems are the most popular? Business
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Adwords] How Local Search Will Evolve in 2013 [6 Predictions]
    Easier onboarding into AdWords Express or similar, more retargeting-style products (the current AdWords Express-Plus effort is just not going to cut it ). At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective.
  • HUBSPOT  |  SUNDAY, APRIL 27, 2014
    [Adwords] More Google Encryption, Twitter's New Layout & Other Updates From April
    In 2013, Google encrypted keyword data for organic search, but left AdWords keyword data untouched. Now, it seems that Google will soon start to encrypting AdWords keyword data for all third party platforms. 'Well folks, the end of April is here. It’s crunch time. Major Players'' Updates. Social Marketing Tips. Quick & Fun.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 6, 2013
    [Adwords] Best Blog Posts on Mobile and B2B
    AdWords Strategy – 5 Steps to Maximizing Conversions. 'While it isn’t new, mobile and B2B are the hot topics this summer. The following is a summary of some of the best articles, blog posts and videos out there on the subject: The Impact of Mobile Technology in B2B Companies. In the lives of our B2B companies? Infographic].
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Adwords] The Importance of Blogging in BtoB Demand Generation
    If a blog can deliver over 50% of your traffic, why are you blowing money on Google Adwords? Inbound Marketing. Does Blogging Really Make A Difference? ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. Only one hand went up.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2011
    [Adwords] 5 Key Metrics to Measure Success of Paid Search Campaigns
    If you manage a Google AdWords account to supplement your organic search engine optimization efforts, you know there are a ton of metrics available to track and analyze, and it can quickly get confusing and overwhelming. How Does Your AdWords Account Stack Up? This is a guest post written by Elisa Gabbert. 1: Quality Score.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Adwords] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    Use tools like the Google Adwords Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland.
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