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  • NUSPARK  |  FRIDAY, NOVEMBER 29, 2013
    [Adwords] Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
    Related Posts: Social Media for Sales How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Targeting Audiences Not Looking for You; Advertising Options for B2B. LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  Receiving introductions from connections.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Adwords] Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share
    We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. Email Marketing Social Media
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Adwords] Testing for B-to-B Marketers: How hard is it?
    Split tests are easy to set up, and applicable to any communications vehicle that drives a response—whether it be an email, a landing page, a banner ad, Adwords copy, anything, using free tools like Google Website Optimizer or scores of other SaaS or enterprise software tools. Web Metrics Google Website Optimizer marketing
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] 4 Advanced PPC Metrics We Can Extract
    Most marketers know by now that call tracking data is critical for a full understanding of AdWords metrics. Failing to get credit for phone calls AdWords produces is a devastating mistake. Those things are, you know, relatively important (especially if your AdWords spend is high). These metrics will improve your ROI.
  • INBLURBS  |  TUESDAY, JUNE 28, 2011
    [Adwords] Location based marketing social media to get in front of your audience
    Location based marketing integrates mobile advertising with different mobile technologies. Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Studies show that people who use location based services are: — 80% male.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Adwords] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Proper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Adwords] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Proper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. Step 2: Name your experiment. Excellent!
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Adwords] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    The user’s search query will only pass into AdWords and will not pass to other third party software providers. Keyword data and full search string data will still be available to all customers inside of Google Analytics and Google AdWords, assuming that you have linked your Analytics and AdWords accounts.
  • LEADSLOTH  |  TUESDAY, AUGUST 11, 2009
    [Adwords] B2B Pay Per Click Advertising
    Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}. What is your take?
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Adwords] Four Digital Marketing Mistakes You Should Never Make
    For example, your Google AdWords account can track the connection between AdWords campaigns and in-store purchases. Digital marketing is a rapidly evolving frontier for brands and agencies alike, with new technologies and platforms constantly changing our ideas about what it means to run a successful campaign. That’s all well and good.
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 29, 2009
    [Adwords] B2B Marketing Predictions for 2010 - Reflections
    I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. Do your bonuses share quota? Too bad.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Adwords] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    Companies with a Google+ Business Page can include a social extension to any Google Adwords campaign, which adds the red “+1” button to selected advertisements. YouTube’s best social advertising offering for SMBs is probably its TrueView suite, which is actually part of Google’s Adwords for video. What is a MOFU offer? will hit $4.14
  • WEBBIQUITY  |  MONDAY, MAY 6, 2013
    [Adwords] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
    How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics. Quick Ways to Increase Conversions in AdWords by Fathom Blog. search engine marketing. by PPC Hero.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 22, 2013
    [Adwords] Staggering New Data from Google: 70% of Mobile Searchers Call
    Calls from Google Adwords last an average of 6 minutes. AdWords advertisers that implement click-to-call see an increase of 8% in the CTR of their ads. It has long been thought (for the last 12-18 months) that 50% of mobile searchers called businesses as a result of their search. Turns out that number is WAAAAY low.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Adwords] Ready to Promote Your Video? Sharing May Not Be Enough
    All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords. YouTube uses Google AdWords to help you promote your content. But what is Google AdWords? Google AdWords also works on any device, whether someone’s searching on a laptop, tablet, or phone. But then what?
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Adwords] 4 Ways to Generate More Leads by the End of the Day
    Adjust as you go. 2) Adwords. If you want leads immediately, start driving some traffic via Google Adwords. Adwords Best Practices to Maximize Leads. Test constantly. - Don''t igore phone calls that come from Adwords. Long term strategies are important, but sometimes you just need leads quickly. Implement call tracking.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 11, 2010
    [Adwords] Facebook Advertising for Dummies (Wiley)
    Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. These ads are available to anyone with an advertising budget, from $1 to $1 billion.  These ads like any other include a headline, an image and body copy.  We hope you agree! Tweet This! Digg this!
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Adwords] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 13, 2014
    [Adwords] 5 Key Considerations for Setting Up a Baidu PPC Account
    Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different. This is called becoming a “Key Account Client.” Certificate of Incorporation.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Adwords] Content Marketing: Goals, Issues, Strategies
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns The Intersection of SEO and Content Marketing. I’ve been thinking about all this content marketing we’ve been exposed to lately.  This is especially true for a smaller business, or a business that lacks resources, or a poor quality SEO firm.  nuff said.
  • INBLURBS  |  FRIDAY, JULY 29, 2011
    [Adwords] The pros and cons of promoted Tweets
    More and more advertising money is shifting to social networks. Facebook, LinkedIn and Twitter offer various opportunities to advertise a company targeted to their audience. Twitter announced to start displaying promoted tweets in user streams. Twitter is also planning to release a self-service platform later this year. Pros of paid advertising.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Adwords] “If you just do , your lead generation challenges will be over”
    For instance: Buy some Adwords on Google. Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. Everyone’s answer involves you buying something. Advertise with us. Use our marketing automation software. Pay for our service. It’s not true.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 4. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • BLOG MY CALLS  |  TUESDAY, MAY 13, 2014
    [Adwords] What is Call Tracking? [Exactly 126 Words]
    In other words, a visitor to your site from a Google Adwords campaign will see a different phone number than someone visiting after clicking an organic search result. Call tracking allows marketers to determine which ads, campaigns, and keywords are generating phone calls, and which are not. by McKay Allen, Inbound Marketing Manager
  • SYNECORE  |  WEDNESDAY, MAY 6, 2015
    [Adwords] Why Your Brand Should Invest in Mobile Video Advertising
    These moves are echoed by Google, who just yesterday announced a number of initiatives to transform its heretofore desktop-focused AdWords platform into a cross-device (read “mobile-centric”) advertising ecosystem. If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. Takeaway.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Leverage Technical Support. properties).
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Adwords] How to Save Up to 50% on Your PPC With Quality Score
    In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. Why You Should Spend Time Optimizing for Quality Score.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Adwords] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    10,000,000 could buy a lot of tradeshow leads. - PPC - You could burn a lot money very quickly with AdWords. We would probably be a more consistent and prominent player at major tradeshows. - SEO - We''d hire the best freaking SEO firm in the world. - PPC - We''ve spent a fair amount of cash on AdWords. What''s the first thing you do?
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Adwords] 8 Times When You Shouldn't Feel Guilty About Using PPC
    Think about it: You can get an AdWords campaign up and running within an hour or two, depending on how complex your campaigns are, and quickly adjust your bids to increase your AdRank -- and by extension, your results. AdWords enables local businesses to advertise for a very specific location. Bidding on Your Own Branded Terms. Yikes!
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Adwords] 4 Ideas to Generate Blog Topics
    Narrow down blog post ideas with Google AdWords Keyword Planner. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? If you’re stumped about what to write next, try these four ideas and see how far you get. 1.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 26, 2013
    [Adwords] Use Bid Adjustment Strategies to Maximize Google PPC ROI
    Below are two ideas to test for your Google AdWords campaigns that might help: Adjust Bids Based on Searcher’s Device, Location, and Time. Google AdWords enables marketers to adjust their PPC bids for ad impressions depending on the searcher’s device, geographic location, and time of day all in a single campaign interface.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Adwords] Our Favorite Internet Marketing Blog Posts of 2012
    Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. This was one of my favorite blog posts from Google’s own blog which introduced the ability to receive select Analytics data in the AdWords interface. You can never stop learning and sharing. Casie Gillette. link]. link].
  • INBLURBS  |  WEDNESDAY, DECEMBER 29, 2010
    [Adwords] Top 10 Keyword Research Tools
    Google search based keyword research tool: It is Based on actual Google search queries and matched to specific pages of your website with your ad and search share; apart from it, it is new to adwords account and better to add official product introduction. It has feature of high quality, frequently updated and clean keyword database.
  • INBLURBS  |  MONDAY, FEBRUARY 28, 2011
    [Adwords] How to show short term social media ROI to your boss?
    To calculate the value $$$ of the generated social media traffic which hits your landing pages, you could research the Google AdWords Keywords pricing. To show a short term ROI out from social media is important to keep the activities motivated and long lasting. In the long term social media brings massive branding power as well.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Adwords] Prove Your Worth:10 KPIs for Marketers
    Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Clearly, Google AdWords is the best place to spend our marketing dollars. Still think AdWords is the way to go? 5.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 1, 2013
    [Adwords] Yes, Social Media Can Drive E commerce Sales (and quite easily)
    For online marketers it is becoming as common of an activity as SEO and Adwords. Social media is huge. But I still speak with ecommerce retailers every week who don’t know to properly use social media to drive new sales. Some don’t even think it’s really possible, as they’ve never been able to do it.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Adwords] Google's Keyword Encryption Coming to PPC Data Near You
    They encrypted keyword data for organic search , but left AdWords keyword data untouched. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. Bummed?
  • HUBSPOT  |  SATURDAY, APRIL 27, 2013
    [Adwords] How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
    We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it. 1) Go to the Google AdWords Keyword Tool. There are a ton of ideas out there on how to come up with content inspiration when you''re stuck. All you have to do is answer the questions your audience is asking.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Adwords] 2013 New Year’s Resolutions for the B2B Marketing Department
    Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc.  Many new features in Adwords as well as Bing.  Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. Structured Data Examples.
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 8, 2009
    [Adwords] 7 Ways NOT to Select an SEO Consultant
    If you positively must rank highly for a specific search phrase TODAY, buy it on AdWords. Nothing wrong with that, competition is good! Particularly for buyers.) Here are seven characteristics to help avoid hiring one of those types for your next SEO project. Irrelevant experience. Most of the good ones came out of either marketing or IT.
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Adwords] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • TOMORROW PEOPLE  |  MONDAY, APRIL 22, 2013
    [Adwords] Are You Getting Effective SEO and Digital Marketing in 2013?
    Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. 2. Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. Use Backlinks Wisely.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 5, 2011
    [Adwords] Top Trends In Digital Marketing [Graphs]
    Paid search is cost effective, measurable, highly targeted, and drives immediate results.  We advised one client to stop buying Yellow Page ads and buy Google AdWords instead. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Adwords] 10 BtoB Marketers Predictions for 2010
    Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Enjoy! Its time next year to embrace it! Mark it down people.
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Adwords] What does Big Data mean for marketing?
    Google AdWords). Yes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names and all-encompassing abstractions, it became a focus for cult-like adoration and a salvation for data oppression.  Is every data-intensive challenge a Big Data problem? May be not. tradeshows).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Adwords] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Conclusion.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Adwords] Google Authorship brings your staff out from behind your brand
    Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy. So,
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Adwords] How to Organize a Digital Marketing Team – Lessons from Hubspot
    That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.). They’ve grown extemely fast.
  • SAZBEAN  |  THURSDAY, JULY 22, 2010
    [Adwords] What if Your Site is Invisible to Google?
    Google AdWords Keywords Tool – This tool will give you keyword ideas for your website.  If none or few show up, you have a problem. I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Adwords] 10 Essential Reports and Research for B2B Marketers
    Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Moz’s 2013 Search Engine Ranking Factors. View the full report. Ad Age Survey: What Advertisers Really Think About Facebook.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Adwords] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Why, Google. What All This Means.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 22, 2013
    [Adwords] Contextual Search: What it means to SEO
    You may also consider opening an Adwords account (even if you have no intention of placing ads) as there is some extra visibility on this platform that is not available go Google Analytics. Hummingbird takes users to contextual, conversational search, taking all words in the query into account, not just the targeted keywords.
  • BLOG MY CALLS  |  TUESDAY, MARCH 17, 2015
    [Adwords] 7 Free Keyword Research Tools for Marketers
    AdWords Search Terms. The Search Query Report within AdWords can reveal high-performing terms that you can incorporate into your keyword list. 6. The foundation of search engine marketing campaigns largely comes down to the use of focused keywords. Google’s Keyword Planner. Google Autocomplete. Keyword Tool. Übersuggest. WordStream.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Adwords] The Importance of Blogging in BtoB Demand Generation
    If a blog can deliver over 50% of your traffic, why are you blowing money on Google Adwords? Inbound Marketing. Does Blogging Really Make A Difference? I ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. Only one hand went up.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Adwords] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    AdWords has launched an AdWords Images Extension beta , including images as part of advertisers’ paid listings. Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year. Not next month. Size matters. Check it out.
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Adwords] Remarketing Advertising Strategies with Google Analytics
    With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page.  Increase Conversions with New Remarketing Options. Here are some examples of what you can do now:  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Adwords] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. Google AdWords. By Eric Wittlake, {grow} Contributing Columnist. Want to take advantage of today’s hot new marketing opportunity? Sorry, you’ve already missed the boat. The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak. The result?
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Adwords] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • INBLURBS  |  MONDAY, AUGUST 26, 2013
    [Adwords] Internet Advertising – a New Dimension of Business Promotion
    Google AdWords. The advertisements on Google are called Google AdWords and give great variety of opportunities. Internet advertising has come a long way since its first steps, made by using some ad banners at the end of 1994. The Internet was almost unknown over a decade and a half, and now it is an integral part of our lives.
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Adwords] How to recover from the ravages of Google Penguin and Panda
    Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. Do it.
  • CONVERSIONATION  |  MONDAY, JULY 26, 2010
    [Adwords] Optimizing conversion of search engine advertising: emotion (and relevance of course)
    However, there are downsides to the success of Google AdWords and the solutions of "the. //. Search engine advertising (search engine text ads) is still one of the most important forms of online inbound marketing and search engine marketing. Click title to read more
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Adwords] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    Just like Olivia, expert online marketers have a sixth sense. A gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. finest problem-fixers. Want better ROI?
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Adwords] How to Maximize PPC Campaigns and Optimize Landing Pages with @JoannaLord [@InboundNow #13]
    She shares some valuable tips for companies using Adwords and some common mistakes to avoid. How to leverage Adwords remarketing tools to target non-converters. To get the audio and the full transcript of the show, head to: Leveraging Adwords Pay Per Click ( PPC ) & Remarketing for your Business. Starting Out With Adwords.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Adwords] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
    On a side note, if you are interested in turning on this tool within Adwords it’s important to note that you’ll need to have a minimum of 50 tracked conversions each day in your account. By offering this feature in AdWords, they encourage users to continue (or start) using paid search. Here it is. Why Did Google Do This?
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Adwords] eMagine Employee Spotlight: Leah Yount
    This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! As a kid, what did you want to be when you grew up? An Olympic gymnast. What is your favorite aspect of your job?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Adwords] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! they queried.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Adwords] 2 Challenges to Keyword Collaboration
    Left to their own devices with nothing more than AdWords, they will find the words with the highest demand and start building pages around them. Image via CrunchBase. used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. page 139).
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Adwords] Tracking Email Analytics Outside of HubSpot
    It is not used in HubSpot but can be used to track PPC ads on platforms like AdWords. The full tracking URL should be used for Google AdWords final destination URLs due to recent changes within AdWords. As an analyst of sorts, you can imagine why I find this to be such a powerful benefit. What is a HubSpot Tracking URL?
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Adwords] Healthy Habits For Optimizing Your PPC Campaign
    One of the most impressive tools in Adwords is the Experiment setting. As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year.  If you’re like me, work-related tasks slowly take priority and pretty soon a brisk walk to the mailbox is considered your daily exercise.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Adwords] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    But now it is extending into paid search queries that directly impact AdWords advertisers. possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend.". It''ll be part of some higher level plan of AdWords or Google Analytics. Yes, you read that correctly. Maybe.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Adwords] How to Utilize B2B Online Marketing to Promote New Solutions
    Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. App Notifications.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Adwords] 7 Simple Improvements to Increase Website Lead Generation
    You can also use advertising like Google Adwords or social media to drive traffic to this resource to increase the leads your website generates. 6. Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Talk in these terms instead of a feature list.
  • BLOG MY CALLS  |  SUNDAY, SEPTEMBER 7, 2014
    [Adwords] Calls: Actions to Take and Metrics to Track
    You want them to call. 2) AdWords Calls by Campaign. Google offers a great free call tracking solution for AdWords. It is very basic, but it will tell you which ads, campaigns and keywords generated calls for your AdWords campaigns. If you have a small AdWords budget use Google’s free basic call tracking tool. Use it.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Adwords] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. There are 3 billion searches a day on Google. Yes, we said billion.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.) Let’s start with a definition. What do people mean by “programmatic ad buying”? (AF) Simply put, programmatic ad buying is the automation of media buying and selling. contextual targeting.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Adwords] Integrated Digital Marketing: The Basics
    Further s hattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Adwords] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. Some SEOs speculate that a large influx of Adwords dollars can artificially inflate organic rankings for large brands. “Myths are a waste of time. SEO is dead.
  • SAZBEAN  |  WEDNESDAY, MARCH 30, 2011
    [Adwords] Avoid Comparing Oranges to Apples When Measuring Social Media ROI
    For example, if you’re running an AdWords campaign, you’ll know how many impressions you’re getting, how effective each keyword is, how many clicks you’re getting and what you’re average cost per click is. AdWords is a tactic. As business people, we like to know what we’re getting for our money.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Adwords] 4 Google Chrome Extensions For Digital Marketers
    This tool pairs with raventools.com to help collect your site’s data, like Google Analytics and AdWords, in one place. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. MOZBar. Raven Tools. Check My Links.
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Adwords] SMB Marketing Q&A With Main Street ROI's Phil Frost
    Want more Google AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist. 1. This was his first confirmed sale in this new ad campaign and he said it will pay for about 8 months of AdWords ads. Can you tell us about Main Street ROI? What types of businesses do you work with? What does that mean?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Adwords] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Adwords] Dynamic pricing done automagically
    The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. Wiser. Pricing.
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Adwords] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments, From Search Engine Land. Bing is finally allowing users to import their AdWords’ campaigns into Bing Ads. For marketers who want to switch from Google AdWords to Bing, this is great news. You''re smart. Enjoy! Download the full collection today.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Adwords] Actual ROI: Tracking Revenue to Determine Success
    Google Adwords – gclid. Every click to your site from Google Adwords is assigned a Google Click ID (gclid) and in much the same way as Universal Analytics, you can now (as of October) import conversion data with revenue from online and offline sources. What happens if an Adwords visitor calls my business, you ask?
  • MARKETING ACTION  |  TUESDAY, MAY 5, 2015
    [Adwords] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    This count can vary depending on AdWords ads, local listings and other factors. You can see some information on how competitive a search term is in the Google AdWords Keyword Planner. You can also choose to invest in AdWords, which will give you detailed information about referring keywords, and which of those keywords convert.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Adwords] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords.  As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Ruth P. Stevens.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 4, 2012
    [Adwords] Great B2B Marketing is Built Upon Buyer Personas
    You bought Adwords. This post also ran on the Silverpop blog, which you can read here: [link]. Let’s say you’re committed to driving qualified sales leads in your business. Your company leadership just gave you a quota of qualified sales leads. So you went to work on it. You sponsored some events. Understanding Buyer Personas.
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Adwords] The Pros & Cons of Twitter Advertising for Small Business
    The Dangers of Using Twitter Paid Ads. 1) Tracking & Reporting - If you're used to using Adwords, beware! The simple joys of Adwords like pulling a spend-by-day report or geo report are nowhere to be found within Twitter's UI. Why Paid Ads on Twitter are Useful. 1) They drive users off of Twitter and onto your landing page.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Adwords] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.
  • B2BMARKETINGSMARTS  |  TUESDAY, SEPTEMBER 21, 2010
    [Adwords] Inbound and Outbound B2B Marketers Have the Same Challenge
    Inbound B2B marketers conduct SEO, are active in social media, conduct AdWords campaigns, post content on targeted informational Websites and more. As usual, I started my day reviewing various opt-in emails and visiting favorite blog sites. Then I received an email invite from BtoB Online to attend their Sept.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Adwords] Dell To Resell Pardot Marketing Automation
    Beyond the Pardot system itself, the Dell offering includes pre-built integration with the other Dell products and with Microsoft Dynamics CRM , and fixed-price implementation packages (from free to $5,000) including training, campaign development, site search setup, CRM integration, and Google AdWords integration.
  • MARKETRI  |  TUESDAY, SEPTEMBER 25, 2012
    [Adwords] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
    It’s not especially difficult to create a Google AdWords campaign, and once advertisements start running you can track clicks and conversions in real-time. Google AdWords automatically calculates the number of clicks, number of conversions, daily spend, cost-per-click, and many other helpful metrics. Image courtesy of ag-is.com.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Adwords] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. Google Analytics and Google AdWords Don’t Track Calls. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page.
  • AGGREGAGE  |  WEDNESDAY, AUGUST 31, 2011
    [Adwords] Taxonomy in Content Curation
    Adwords (52). First I have to admit that they have done a very good job of building a comprehensive taxonomy (classification) system to organize all the content they serve.  But the site also proves my point that CMS systems are not the right solution for managing curated content for the following reasons. Automated Classification. Curation
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 6, 2013
    [Adwords] Best Blog Posts on Mobile and B2B
    AdWords Strategy – 5 Steps to Maximizing Conversions. While it isn’t new, mobile and B2B are the hot topics this summer. The following is a summary of some of the best articles, blog posts and videos out there on the subject: The Impact of Mobile Technology in B2B Companies. In the lives of our B2B companies? Infographic].
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