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  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Adwords] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. While all of the functions of AdWords may seem hard to conquer, have no fear. Google AdWords is easily manageable after learning just a few tips and tricks. Tools like AdWords Editor, can help make it easy to exclude multiple keywords at once. Keywords.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Adwords] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where. Here’s a link to the AdWords help page that provides detail on creating a TrueView video campaign and video ad. According to data from eMarketer, Advertisers worldwide will spend $23.68
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Adwords] Drive More Revenue With Content Marketing With Form URL Analysis
    If, however, 50% of people converted on ebooks like our AdWords guide, we would have to reconsider the customer conversion path for this piece of content. Should we switch the CTA to promote the AdWords guide instead? Should we write a blog post about how AdWords and Pipeline Marketing intersect? Landing Page to Form URL (a.k.a.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Adwords] eMagine Employee Spotlight: Leah Yount
    This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! As a kid, what did you want to be when you grew up? An Olympic gymnast. What is your favorite aspect of your job?
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Adwords] Is Google Analytics Right For Your Business?
    When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. If you’re buying paid ads with Google AdWords, you’ll definitely want to link AdWords to Analytics. Sean and I participated in the July’s  Ann Arbor Marketing Workshop.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Adwords] Content Marketing Works Great – If You Have the Patience
    On the other hand, paid campaigns like Google Adwords generate results immediately, but they are an expense. Content Marketing in Sales Lead Generation is not a Campaign.  ”Per dollar, content marketing produces 3 times more leads than paid search.” Sounds great, right. Sign me up. When can you expect to really see results?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Adwords] Manticore VII Marketing Automation and Lead Generation Released
    Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. The company’s original focus was on web analytics. Digg this!
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Adwords] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    For example, if a visitor clicks on an AdWords ad on Monday, a Facebook ad on Wednesday, and then buys something for $100 on Friday, both your AdWords data and your Facebook data will claim 100% conversion credit. Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System. Marketing Automation. shaped?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 1, 2015
    [Adwords] Does creating content make you dumb?
    have not spent a dime on any form of advertising since 2008 (although Phoebe The Amazing Intern is messing around with Google AdWords as part of her assignment this month). Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? The rest are simply consumers of content.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Adwords] The 50 Best Startup Tools For 2016
    Adwords – For spreading the word about your business on Google through advertising. Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. So how do you know which ones to choose? Sales Tools. Data/Analytics Tools.
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Adwords] Remarketing Advertising Strategies with Google Analytics
    With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page.  Increase Conversions with New Remarketing Options. Here are some examples of what you can do now:  .
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Adwords] 4 Helpful Tools for Identifying the Right Keywords
    Google AdWords Keyword Tool : Google has a few tools that make it easy to conduct keyword research. The Google AdWords Keyword Tool is a great place to start. The key to successful SEO is concentrating on long-tail keywords. The Importance of Relevance. Relevance is the key factor to consider when choosing the right keywords for SEO.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Adwords] Why Mobile Advertising Is Critical for B2B Marketers
    It’s Not Just Google AdWords. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Like most digital advertising channels, PPC is metric-rich.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Adwords] 5 Effective Options For B2B Advertising on Social Media
    One benefit of YouTube advertising is that you can implement it  through your regular Google AdWords platform, so it’s simple to look at all your campaigns at once to see what’s working best. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media. Final Thoughts.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Adwords] Unveiling The Pipeline Marketing Technology Stack
    In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). The Stack, Explained. Traffic Technology.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Adwords] How to Organize a Digital Marketing Team – Lessons from Hubspot
    That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.). They’ve grown extemely fast.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Adwords] 3 Ways to Use Customer Behavior History to Predict the Future
    One of your best friends when determining customer behavior predictions is your Google AdWords account. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. Does that mean you have to wait around to see what a customer’s going to do?
  • THE NEW STRATEGIST  |  FRIDAY, MAY 29, 2015
    [Adwords] Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media
    Links and resources mentioned in this episode: 3-Part Introductory Guide to Adwords & SEM by Sean Clark: [link]. link]. link]. Sean Clark’s website: [link] and on Twitter: [link]. Digital Marketing & Analytics: Five Deadly Myths De-mythified! on Occam’s Razor Blog by Avinash Kaushik: [link]. Avinash on Twitter: [link].
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Adwords] “If you just do , your lead generation challenges will be over”
    For instance: Buy some Adwords on Google. Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. Everyone’s answer involves you buying something. Advertise with us. Use our marketing automation software. Pay for our service. It’s not true.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
  • HUBSPOT  |  MONDAY, MAY 3, 2010
    [Adwords] On-The-Go PPC: How Marketers Can Take Advantage of Google AdWords for Mobile
    So for marketers looking into trying out some PPC experiments, you might be interested to know that Google announced Friday it has released full functionality for its AdWords for mobile interface, initially launched a few weeks ago for the iPhone, Android and Palm Pre devices. Connect with HubSpot
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Adwords] Why you will NEVER see an ad for Find New Customers
    Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? B2B Demand Generation | Find New Customers policy on advertising. Every Thursday evening we do a Twitter chat on B2B marketing. Our answer: None of them. Why not?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Adwords] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. Google AdWords. By Eric Wittlake, {grow} Contributing Columnist. Want to take advantage of today’s hot new marketing opportunity? Sorry, you’ve already missed the boat. The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak. The result?
  • BIZIBLE  |  TUESDAY, NOVEMBER 24, 2015
    [Adwords] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    Overall, Apptio was able to reallocate spend and optimize their AdWords strategy, increasing ROI of some campaigns by more than 3x. Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey to the one before, and they take their sweet time along the way.
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Adwords] Organize Your Campaigns to Maximize Paid ROI
    Like, many digital marketers, part of your marketing budget is probably devoted to leveraging AdWords campaigns that create a consistent user experience, with the ultimate goal of maximizing paid ROI. There are various ways to organize your paid campaigns. Generally, you can either build your campaigns horizontally or vertically.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords] What is Retention Marketing, and Why You Need to Start Today
    Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords. Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. What is Retention Marketing?
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Adwords] 7 Simple Improvements to Increase Website Lead Generation
    You can also use advertising like Google Adwords or social media to drive traffic to this resource to increase the leads your website generates. 6. Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Talk in these terms instead of a feature list.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Adwords] Content Marketing: Goals, Issues, Strategies
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns The Intersection of SEO and Content Marketing. I’ve been thinking about all this content marketing we’ve been exposed to lately.  This is especially true for a smaller business, or a business that lacks resources, or a poor quality SEO firm.  nuff said.
  • MARKETING ACTION  |  MONDAY, JUNE 3, 2013
    [Adwords] Using Long Tail Keywords Strategically
    If you’re looking for tools to help you put your keyword strategy in place, check out Act-On Inbound , our new suite of inbound capabilities created to help you excel at search engine optimization on web pages, landing pages, your blog and AdWords, and see the ROI of your AdWords campaigns. Do they want to buy one? Take a class?
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. Some SEOs speculate that a large influx of Adwords dollars can artificially inflate organic rankings for large brands. “Myths are a waste of time. SEO is dead.
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Adwords] How To Turn Video Marketing Into a Successful SEO Strategy
    ” By reviewing  Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Watch video }.This
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Adwords] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    Just like Olivia, expert online marketers have a sixth sense. A gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. finest problem-fixers. Want better ROI?
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Adwords] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Adwords] 4 Google Chrome Extensions For Digital Marketers
    This tool pairs with raventools.com to help collect your site’s data, like Google Analytics and AdWords, in one place. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. MOZBar. Raven Tools. Check My Links.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] 9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers
    Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. You can export your AdWords email list, so as long as your contacts are signed into YouTube, they will be shown specific ads depending on your settings. YouTube is a big business. Advertising
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Adwords] Inbound Marketing Alert! Google Analytics 360 Suite Launched
    Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Three of these products are brand new, including a data management platform, on-site testing tool and data analysis and visualization componet.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords] Data Plus MarTech: HubSpot and Demandbase Join the Race
    On the other hand, HubSpot also announced integration with LinkedIn for paid ad campaigns and said a Google AdWords integration is in beta, which are definitely move into outbound territory. There were two industry announcements this week that were unexpectedly related. No, not one bit.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Adwords] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. There are 3 billion searches a day on Google. Yes, we said billion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Adwords] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Adwords] 4 Ideas to Generate Blog Topics
    Narrow down blog post ideas with Google AdWords Keyword Planner. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? If you’re stumped about what to write next, try these four ideas and see how far you get. 1.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Adwords] Google Authorship brings your staff out from behind your brand
    Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy. So,
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Adwords] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Conclusion.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Adwords] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s appealing, but too late.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Adwords] Small Business Owners: Time to up Your Digital Game [Infographic]
    Small Business Guide to Google AdWords. In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Adwords] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords.  As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Ruth P. Stevens.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Adwords] The Importance of Blogging in BtoB Demand Generation
    If a blog can deliver over 50% of your traffic, why are you blowing money on Google Adwords? Inbound Marketing. Does Blogging Really Make A Difference? I ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. Only one hand went up.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Adwords] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. Use Adwords Keyword Planner as a starting point. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together. But it’s important to take the time to do it properly. Is it video, audio, text, etc., to post content.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords] Google Unleashes Structured Snippets
    While still a new feature that will need some testing for optimal results, here is what you need to know about them: Google Structured Snippet creation view in AdWords. Ad Example from the Google AdWords blog. Recently out of Beta, Google has rolled out Structured Snippets Extensions. They each must be 25 characters or less.
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Adwords] How to recover from the ravages of Google Penguin and Panda
    Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. Do it.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Adwords] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages What is Conversion Optimization? Phone call completed.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Adwords] Healthy Habits For Optimizing Your PPC Campaign
    One of the most impressive tools in Adwords is the Experiment setting. As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year.  If you’re like me, work-related tasks slowly take priority and pretty soon a brisk walk to the mailbox is considered your daily exercise.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Adwords] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    It is designed to help determine keywords for Google ads, so you need an AdWords account (connected to a regular Google account), but you don’t need to place any ads to use the tool. 3. Tom calls this inbound social selling. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2011
    [Adwords] 16 Google Tools to Improve Marketing Effectiveness
    Google AdWords. The chances are you have probably already tried out Google AdWords. Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But as a marketer, you cannot afford to make this mistake.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Adwords] 25 Clever Ways to Grow Your Email Marketing List
    11) Create a Google AdWords email capture ad (Note: This feature is still an AdWords experiment but is being implemented by a handful of companies), or simply leverage paid search ads to link to a landing page with and email sign-up. It's a sad fact, but your email marketing database degrades by about 25% every year.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.) Let’s start with a definition. What do people mean by “programmatic ad buying”? (AF) Simply put, programmatic ad buying is the automation of media buying and selling. contextual targeting.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Adwords] 20 Amazing Resources to Learn Copywriting
    How to Write Amazing AdWords Ad Copy. This is a video about creating effective Adwords advertising. What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. Copyblogger. Copy Hackers.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Adwords] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    Google AdWords still has information as far as what keywords are getting traffic volume (because, of course, this is the area that Google makes money, so they are happy to share that information). One method is by using Google AdWords. If paid ads are not the path you wish to choose, Google Insights or AdWords volume can be utilized.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. Structured Data Examples.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Adwords] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    First, we are getting better results for our clients because we spend more time optimizing for the outcome of marketing and less time talking about whether or not AdWords Conversions should be a goal. Below you’ll read commentary from 10 marketers regarding key takeaways from the 2015 State of Pipeline Marketing Report. CLICK TO TWEET.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Adwords] Case study: Fast-growing B2B expands social media exposure
    invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Drew Hawkins has become one of the most consistent contributors in the {grow} community. Within that time frame, we were listed on the Inc.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 4. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Adwords] How Local Search Will Evolve in 2013 [6 Predictions]
    Easier onboarding into AdWords Express or similar, more retargeting-style products (the current AdWords Express-Plus effort is just not going to cut it ). At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective.
  • WEBBIQUITY  |  THURSDAY, JANUARY 2, 2014
    [Adwords] Six Expert Guides to Dealing with Keyword (not provided)
    In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting. Image credit: DealerFire.
  • THE POINT  |  THURSDAY, OCTOBER 18, 2012
    [Adwords] B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
    Imagine, if you will, the option to display search ads (through Google AdWords) only to companies that match up with your target attributes, instantly eliminating the wasted investment in conversions or leads that will never become sales-ready prospects. Technically, it should be possible.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Adwords] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. 
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Adwords] Integrated Digital Marketing: The Basics
    Further s hattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing.
  • MARKETRI  |  TUESDAY, SEPTEMBER 25, 2012
    [Adwords] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
    It’s not especially difficult to create a Google AdWords campaign, and once advertisements start running you can track clicks and conversions in real-time. Google AdWords automatically calculates the number of clicks, number of conversions, daily spend, cost-per-click, and many other helpful metrics. Image courtesy of ag-is.com.
  • FATHOM  |  WEDNESDAY, MAY 11, 2011
    [Adwords] The New Google Analytics
    Google Analytics AdWords conversions E-commerce/B2CFor all you Google Analytics users, things are about to change. In 4-8 weeks, a new version of Google Analytics will be the default version for anybody who logs in.
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Adwords] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. So you've set up your AdWords campaign and optimized your ads for your holiday audience. It’s that time of year again. including search marketers ! You guessed it.
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Adwords] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Attribution is the process of identifying the marketing touches (adwords, email, blog, social, outbound calls, etc.) A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. And really, really excellent ones are few and far between. Are you a unicorn?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Adwords] 3 predictions for online marketing in 2016
    thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. There’s more! And the free ones?
  • NUSPARK  |  SATURDAY, MAY 5, 2012
    [Adwords] SEO, Meta Descriptions, Content, and Generating Leads
    How Labels works in Google Adwords; benefits of the new feature A new eBook; Content Marketing Templates for Lead Generation. Hi, It’s Paul Mosenson, President of NuSpark Marketing.  I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Adwords] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    Google also says video campaigns will soon be grouped just like any other ad through AdWords. Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. These six statistics show that video might just be an investment worth making. Ecommerce
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Adwords] Our Favorite Online Marketing Posts of 2013
    Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. It’s hard to believe that 2013 is coming to a close. It’s What is Content? Check it out!
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Adwords] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! they queried.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Adwords] 2 Challenges to Keyword Collaboration
    Left to their own devices with nothing more than AdWords, they will find the words with the highest demand and start building pages around them. Image via CrunchBase. used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. page 139).
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Adwords] VIPPS Certification and Paid Search for Health Systems and Hospitals
    Google AdWords has recently disapproved some of our health systems’ ads on the grounds of not having a VIPPS Certification and a link in the footer of their website to their pharmacy page. ” So, how do you know if your AdWords account has been dinged by this pharmacy-related issue? So, what does VIPPS stand for? Ha, yeah right!
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Adwords] Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share
    We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. Email Marketing Social Media
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Adwords] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Adwords] 10 Essential Reports and Research for B2B Marketers
    Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Moz’s 2013 Search Engine Ranking Factors. View the full report. Ad Age Survey: What Advertisers Really Think About Facebook.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Adwords] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Smart Goals connect Adwords activity to conversions. In another announcement Google made toward the end of 2015, marketers learned about Smart Goals, a new way for brands to monitor the performance of Adwords campaigns. How to take action in 2016: If you’re not already tracking Adwords conversions, give Smart Goals a try.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Adwords] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. In a recent analysis of nearly 100,000 AdWords accounts, representing $3 billion in annualized spend, we found that the average click-through rate of ads in the first position is between 5 and 6%. And there’s a lot of noise! Ready for it?
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Adwords] The 2014 Digital Marketing Ecosystem
    You can launch campaigns with AdRoll, Google AdWords, Authority Rank, OutBrain.”. For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Probably not.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] Content Retargeting: A Marketer's Guide to Getting Started
    For example, a person who used our AdWords Grader tool shows far greater intent as a business lead than a person who read a post on our blog -- in the former case, we know for sure they are a) using AdWords and b) looking for help. Very low conversion rate ( under 2% ). For us, the answer was retargeting. The Retargeting Process.
  • MARKETING ACTION  |  TUESDAY, MAY 5, 2015
    [Adwords] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    This count can vary depending on AdWords ads, local listings and other factors. You can see some information on how competitive a search term is in the Google AdWords Keyword Planner. You can also choose to invest in AdWords, which will give you detailed information about referring keywords, and which of those keywords convert.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Adwords] 11 B2B Marketing Predictions for 2011
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 12, 2013
    [Adwords] PPC Joins SEO as a Tactic that Should Go
    In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Of those who used paid search campaigns, they did get additional visits and some conversion to leads.
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Adwords] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    Commenting on the new AdWords overhaul, Google’s VP Jerry Dischler, who heads up product management for search ads, had this to say to John Koetsier of Venture Beat back in early May: “We’ve hit an inflection point….There Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. What It Is.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Adwords] Useful Google Analytics: Goals and Attribution Models
    • Last AdWords click: The AdWords click that ultimately led to the conversion is tracked and receives credit for the sale. This can help you analyze which of two or more AdWords campaigns were most effective. Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Adwords] Google to Limit Keyword Search Referral Data to Marketers
    How it Affects AdWords and PPC. Google has said it will still be passing referral strings and information on AdWords ads served through the search engine. Yesterday afternoon, Google announced it will default to encrypting search results for logged-in users on Google.com, beginning very soon. know what you're thinking. Why, Google.
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land. With the increased use of mobile phones and tablets, Nick Fox was curious to see how AdWords could grow, evolve, and adapt to make life easier for folks on the go. and also in the right location. Not to worry, though! Here we go. Hold on.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, AUGUST 7, 2006
    [Adwords] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Adwords] Loving Google’s New Mobile Algorithm Update
    Of course, Google also hopes to sell more AdWords “App Extension” campaigns, designed to promote the downloading of mobile apps. Back in April of this year (2015), Google put in place their new Mobile Search algorithm. However, one experience of mobile searching didn’t change, and that one experience drove me nuts.
  • CAPTORA  |  MONDAY, OCTOBER 26, 2015
    [Adwords] Key SaaS Metrics for Accelerating Growth
    Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. Executives love metrics, especially in the technology/Internet space. Metrics equal transparency and proactive improvement across key business metrics. First, evaluate your strategy and your go-to-market model.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. No more. Here are some best practices for taking integrated marketing to the max. 1.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Adwords] Your website is wearing mom jeans and shoulder pads
    Just a cursory search of Google’s Adwords Keyword Planner  shows me that my own site, Gerr.is , shows how out of touch I am. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. The Language of Business is Moving Faster Than You Are. Even Your Clients’ Names Change.
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Adwords] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    Rest assured SSL encryption does not impact Google Adwords from tracking organic search data. This move slowly kills organic search, forcing companies and marketers to use track-able paid alternatives such as AdWords, as its analytics are not affected by HTTPs encryption. What does it mean? HOW DOES HTTPS AFFECT ORGANIC SEO? Thanks.
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