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  • EB2BLEADS  |  WEDNESDAY, OCTOBER 19, 2011
    [Adwords] Why SME's Need Meaningful Analytics To Measure Marketing
    just reported that less than a fifth (that's just under 20%) of small businesses using Google AdWords say they recoup the cost of their investment, based on recent research. Google AdWords are being promoted widely to SMEs as a direct and cost-effective way of raising brand awareness and boosting sales of products and services.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] Content Retargeting: A Marketer's Guide to Getting Started
    For example, a person who used our AdWords Grader tool shows far greater intent as a business lead than a person who read a post on our blog -- in the former case, we know for sure they are a) using AdWords and b) looking for help. over the last six years , so we certainly weren’t hurting for traffic! The Retargeting Process.
  • BLOG MY CALLS  |  FRIDAY, MARCH 22, 2013
    [Adwords] Pay-Per-Call Smashes Pay-Per-Click: A Case Study
    Objective: Generate phone calls, insurance quotes and new insurance policies via mobile campaigns—specifically mobile pay-per-call (Google Adwords Call Extensions). Strategy: Purchase mobile pay-per-call ads on Google Adwords. Tactics: esurance used 800-numbers as call extensions within Google Adwords. Analysis.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Adwords] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Watch out, Google AdWords! However, we're skeptical about it really challenging Google AdWords. Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. How Facebook's Search Ads Work. Sponsored Results give you: 1. Okay, so let's talk about this in more detail.
  • BLOG MY CALLS  |  TUESDAY, APRIL 30, 2013
    [Adwords] 5 Steps to a Really Good Mobile Click-to-Call Campaign
    1) Separate Mobile Adwords Bidding and Campaigns. Separating campaigns in Google Adwords can increase click-through rates (CTR) by 11.5 Google Adwords allows you to do this. 'According to xAd, over 50% of mobile searches result in phone calls. Those calls, predominantly, originate from mobile click-to-call ads. That''s fine.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Adwords] “If you just do , your lead generation challenges will be over”
    For instance: Buy some Adwords on Google. Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. Everyone’s answer involves you buying something. Advertise with us. Use our marketing automation software. Pay for our service. It’s not true.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 1, 2013
    [Adwords] The Future of LogMyCalls: 1 Year After Launch
    Imagine being able to determine with accuracy, not just which AdWords groups are generating calls, but which AdWords groups are producing REALLY GOOD calls. 'We launched LogMyCalls a year ago as a call tracking and call recording solution. We hoped it''s UI/UX and best-in-class features would win clients, notoriety and awards.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Adwords] Making the Most of Your Webinars
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) What’s the ROI of webcasting?
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Adwords] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. So you've set up your AdWords campaign and optimized your ads for your holiday audience. It’s that time of year again. including search marketers ! You guessed it.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Adwords] An Introductory Guide to Highly Effective LinkedIn Ad Campaigns
    Just like Google AdWords calculates a quality score for PPC ads by analyzing the performance of your campaigns, LinkedIn does the same thing. Obviously, LinkedIn ads are not nearly as advanced as Google AdWords. With over 100 million users, LinkedIn is the most popular social network for business professionals. Keep it simple.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Adwords] Dell To Resell Pardot Marketing Automation
    Beyond the Pardot system itself, the Dell offering includes pre-built integration with the other Dell products and with Microsoft Dynamics CRM , and fixed-price implementation packages (from free to $5,000) including training, campaign development, site search setup, CRM integration, and Google AdWords integration.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Adwords] What Is a Landing Page and Why Should You Care
    For example, imagine you have a Google AdWords PPC ad running for one of your best keywords. If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? Why are landing pages so critical? This is a huge missed opportunity. What do you want them to do?
  • INBLURBS  |  MONDAY, FEBRUARY 28, 2011
    [Adwords] How to show short term social media ROI to your boss?
    To calculate the value $$$ of the generated social media traffic which hits your landing pages, you could research the Google AdWords Keywords pricing. To show a short term ROI out from social media is important to keep the activities motivated and long lasting. In the long term social media brings massive branding power as well.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Adwords] 10 Examples of Facebook Ads That Actually Work (And Why)
    So before we look at some Facebook ads we think are effective, let's quickly examine best practices on AdWords, as it's been the standard for so many years, and then we'll compare and contrast against Facebook. When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Adwords] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. For this exercise I tested landing page headlines.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Adwords] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Experiment with AdWords, social network advertising, Bizo , and other ad networks. 'If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. And it’s not only Google.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Adwords] 5 Excellent Productivity Tips For Google Reader
    Adwords. Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Excellent Productivity Tips For Google Reader. Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! These are very simple but useful tips. Master the Google Reader Keyboard Shortcuts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Adwords] 7 social media lies the gurus want you to swallow
    For short-term results, there are plenty of tools available such as adwords if one is confined to the Web, or using TV spots which are unsurpassed in short-term conversions. By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. The social web is free .
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Adwords] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    AdWords has launched an AdWords Images Extension beta , including images as part of advertisers’ paid listings. 'Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year. Not next month. Size matters. Check it out.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Adwords] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
    On a side note, if you are interested in turning on this tool within Adwords it’s important to note that you’ll need to have a minimum of 50 tracked conversions each day in your account. By offering this feature in AdWords, they encourage users to continue (or start) using paid search. Here it is. Why Did Google Do This?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 13, 2014
    [Adwords] 5 Key Considerations for Setting Up a Baidu PPC Account
    Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different. This is called becoming a “Key Account Client.” Certificate of Incorporation.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Adwords] 16 case studies prove ROI of mobile marketing
    ROY’S RESTAURANT : Used a paid search mobile-only campaign that enabled them to budget, bid, target, and track their mobile performance separately from their desktop AdWords campaigns. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? Are you one of them? 42% report an ability to prove ROI.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JULY 6, 2011
    [Adwords] 8 B2B Content Marketing Blunders & How to Avoid Them
    Fortunately, lots of tools are available to help, starting with Google AdWords. B2B content marketing helps build brand awareness, educates prospects about new ideas and nurtures them through your sales funnel. Unfortunately, potential mistakes and missteps abound, but content marketing best practices will put your program on the right track.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Adwords] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. 78% of their biggest challenge is generating quality leads.  Second on the list is generating a high volume of leads; 49%.  The number one priority of B2B marketers?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Adwords] Testing for B-to-B Marketers: How hard is it?
    Split tests are easy to set up, and applicable to any communications vehicle that drives a response—whether it be an email, a landing page, a banner ad, Adwords copy, anything, using free tools like Google Website Optimizer or scores of other SaaS or enterprise software tools. Image via Wikipedia.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 4, 2012
    [Adwords] Great B2B Marketing is Built Upon Buyer Personas
    You bought Adwords. This post also ran on the Silverpop blog, which you can read here: [link]. Let’s say you’re committed to driving qualified sales leads in your business. Your company leadership just gave you a quota of qualified sales leads. So you went to work on it. You sponsored some events. Understanding Buyer Personas.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Adwords] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    If you determine that 18% of the calls generated by Google AdWords are Great leads, but a whopping 43% of leads produced via direct mail (or whatever) are Great leads, well.you know where to spend your money. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. Seems silly.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Adwords] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Understanding which of your marketing efforts, whether it''s via social media or Google AdWords, is driving the most traffic to your website is crucial to growing your online presence and using the right channels to your advantage. Determine which of your AdWords ads are most effective. and U.K. 1) Google Apps for Nonprofits.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 1, 2013
    [Adwords] Yes, Social Media Can Drive E commerce Sales (and quite easily)
    For online marketers it is becoming as common of an activity as SEO and Adwords. 'Social media is huge. But I still speak with ecommerce retailers every week who don’t know to properly use social media to drive new sales. Some don’t even think it’s really possible, as they’ve never been able to do it.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Adwords] Google Takes Social Search to the Next Level with +1
    The +1 button will apear next to search engine results and AdWords advertisements. In order to view +1 search results and AdWords results, the user will have to be logged in with their Google profile. Today, Google came out with a counter punch to Facebook's Like button. How Google +1 Works. How does Google's new +1 work?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords] Three Critical Factors in Choosing a B2B Retargeting Solution
    In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Three elements of Google’s program that benefit our existing search engine advertising programs include: Remarketing Lists for Search : Remarketing lists allow AdWords ads to get a more prominent position for relevant users. Conclusion.
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Adwords] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • BLOG MY CALLS  |  WEDNESDAY, AUGUST 1, 2012
    [Adwords] Forbes: Pay-Per-Call Will Be 10x Bigger Than Pay-Per-Click
    These Google's pay-per-call ads are served up by Google Adwords on a mobile devices. If a new article on Forbes.com is right (which it may or may not be) pay-per-call is going to become gigantic. represents a much better deal for publishers and their technology providers. Google is no stranger to pay per call. What is Pay-Per-Call?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Adwords] How to Organize a Digital Marketing Team – Lessons from Hubspot
    That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), 'Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.). They’ve grown extemely fast.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 13, 2013
    [Adwords] NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners
    The system can also integrate with event management software and Google AdWords. 'As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Here are two more vendors with related offerings: NitroMojo focuses primarily on lead distribution and tracking.
  • WWW.BRAINSHARK.COM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Adwords] 3 Free Keyword Research Tools for Video SEO
    Google AdWords Keyword Planner. Arguably the most popular tool available for keyword research is the Google AdWords Keyword Planner. The tool now requires an AdWords account to use (registration is free), but the functionality is essentially the same as it was in the past. Ideas Blog. Entire Site. Search. Ubersuggest. Disqus.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Adwords] How Local Search Will Evolve in 2013 [6 Predictions]
    Easier onboarding into AdWords Express or similar, more retargeting-style products (the current AdWords Express-Plus effort is just not going to cut it ). At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Adwords] How to Get More Out of Your Content Promotion
    You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more. by Dayna Rothman You have worked hard to create some awesome content. Now what? How do you get your thought leadership pieces to your audience?
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Adwords] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    Google Adwords. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Number of Active Users. Notice that qualifier: “active” users. Google Now. Android.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 29, 2012
    [Adwords] Mobile Click-to-Call: Follow the Money
    And, above all, don’t use Google Adwords ‘Call Extensions’ unless you use a call analytics phone number from LogMyCalls or someone else. Follow the money. That’s what mysterious Watergate source ‘Deep Throat’ famously told journalists Woodward and Bernstein before they broke the biggest political scandal in American history. Follow the money.
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Adwords] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    Marketers spend BILLIONS each year on PPC campaigns, specifically on Google Adwords. 'This has been an interesting week for the call tracking world. In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever. Call tracking is like Google Analytics for the phone. That''s sort of unfortunate.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Adwords] The 5 Immutable Rules of Call Tracking
    You can easily determine which Google AdWords copy, keyword groups, and even offers are generating phone calls. 'Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). Dynamic Number Insertion allows call tracking numbers to display on your website dynamically and temporarily. So.why is this an immutable rule?
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Adwords] How to Generate Leads in 30 Days Using Inbound Marketing
    However, instead of using Adwords, we decided to use Facebook’s advertising platform. We are in a competitive space, and Adwords clicks would be well over $1.00 You have visibility on things like age, gender, likes, and job titles that you are unable to see using Google Adwords. You can follow him on Twitter and on his blog.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Adwords] The B2B Marketing Guide to Paid Content Distribution
    Don’t forget that you can also promote your YouTube videos (done through Adwords. 'Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content. Social Advertising.
  • BLOG MY CALLS  |  TUESDAY, MAY 1, 2012
    [Adwords] Setting Up Google Analytics Multi-Channel Conversion Paths
    Include Campaign Containing (This is whatever you’ve named the tracking number within LogMyCalls (Ex: Yellow Pages or Adwords). Google Analytics now tracks how many times specific individuals visited a site—and what they did on a site—before they purchased or converted. Google Analytics tracks a path for each conversion.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Adwords] Conversion Rate How-To: Call Tracking and Google Analytics
    So, if the provisioned route is called ‘Google PPC – Keyword ‘xx’’, than the Group would perhaps be ‘Google Adwords.’ 'The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls. Calls have traditionally been a ‘blind spot’ for marketers. That’s no longer the case. Calls Are Becoming More Critical.
  • BLOG MY CALLS  |  THURSDAY, MAY 2, 2013
    [Adwords] Ad Tracking: You Don't Know What You Don't Know
    They wanted to marry specific Adwords groups to call tracking numbers using Dynamic Number Insertion. 'Marketing is actually quite scary. The thing that makes marketing so scary is that you really don''t know what you don''t know. You might think you know which metrics are important. You don''t know what you don''t know. Awesome.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 30, 2011
    [Adwords] The One Reason Your PPC Campaign Isn’t Working
    Is your Google AdWords campaign bleeding cash? In this month's article I interviewed Pauline Jakober, a true pay-per-click / Google AdWords expert. In addition to frequent changes, the default settings in Google AdWords are set to benefit Google, not the user, something most people don't know. Tweet July, 2011. Welcome!
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Adwords] Is Google Abusing Its Monopoly Power?
    Rand Fishkin, a leading SEO expert and founder of Seattle-based consultancy Moz (formerly SEOmoz), says Google is choking off keyword data in order to strong-arm marketers into buying ads through Google’s AdWords program, where keyword data will still be available. But one leading marketing guru says it''s something else altogether.
  • BLOG MY CALLS  |  MONDAY, JUNE 17, 2013
    [Adwords] 3 Things You Should Try Before Your Small Business Fails
    Don''t blow your monthly budget on Google Adwords in 6 hours. '1) Be Aggressive.Be Be Aggressive. If you''re in a BtoB setting, get on the phone. Pound the phones. Don''t wait for people to call you. Start pounding phones and generating business. If you''re in the BtoC world, get the message out. Go door to door if you have to. Don''t fail.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Adwords] Call Tracking: 5 Metrics You SHOULD Be Measuring
    If you''re spending $500 on Adwords each week, how many calls does that $500 generate for you? If you spend $500 on that Adwords campaign each week, how many customers can you expect from those efforts? 'Call tracking tells marketers which campaigns, keywords, and channels generate calls. 1) CPL (Cost Per Lead). What does a lead cost?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Adwords] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 19, 2013
    [Adwords] How to Pick Keywords That’re Kind of a Big Deal
    All of this data can be found from the Google Adwords Keyword Tool amongst others. There’s If you type in the term: “Facebook” on the Google AdWords Keyword Tool, you’ll get this result: Competition: Low. Google’s AdWords Tool is the industry standard, but there are plenty others that have lots of value!
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, MARCH 21, 2011
    [Adwords] 57 Things You Can Do Right Now to Improve Your Website
    Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Tweet Is your company website not doing its job — i.e. generating leads and sales? Below you’ll find their tips and as well as mine.
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land. Google’s Nick Fox, VP of Product Management, asked his team a very valuable question last year: “If we were going to build AdWords today, what would it look like?” and also in the right location. Not to worry, though! Here we go. Hold on.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. 'Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • PUZZLE MARKETER  |  WEDNESDAY, FEBRUARY 6, 2013
    [Adwords] Strategies for a Successful Paid Search Campaign
    To get started with Paid Search, businesses can create a small campaign with Google AdWords or Bing Search Advertising. Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online. This advertising is known as Paid Search. Paid Search is billed only after a user clicks on the ad.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Adwords] Could Facebook become a Lead Nurturing platform?
    Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Digg this!
  • INBLURBS  |  TUESDAY, JUNE 28, 2011
    [Adwords] Location based marketing social media to get in front of your audience
    Location based marketing integrates mobile advertising with different mobile technologies. Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Studies show that people who use location based services are: — 80% male.
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Adwords] Google+ Local Replaces Google Places: What Local Businesses Should Know
    If you're using AdWords Express, Google confirms that your ads will function normally, automatically redirecting users to the destination you chose or your current listing. Sayonara, Google Places! Today, Google is taking the first step to eradicate Google Place pages and transition to new Google+ Local pages. Surprise, local businesses!
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Adwords] 2013 New Year’s Resolutions for the B2B Marketing Department
    Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc.  Many new features in Adwords as well as Bing.  Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. 
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Adwords] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    These answer questions like: does AdWords or organic search produce better quality leads? Which specific AdWords campaigns produce better leads? 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. The data is truly fascinating. It hasn''t been done before. got one.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Adwords] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. Google AdWords. 'By Eric Wittlake, {grow} Contributing Columnist. Want to take advantage of today’s hot new marketing opportunity? Sorry, you’ve already missed the boat. The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak. Twitter.
  • THE CONTENT FACTOR  |  FRIDAY, MARCH 15, 2013
    [Adwords] When you don’t have time for an elevator pitch.
    This Haiku became  a Google Adword ad, and ended up with the highest click through rate of any ad we ran that quarter. A recent story entitled   Five Lessons on Compelling Content from Australian Football   from the  Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist.  Can it be done?
  • SAZBEAN  |  SATURDAY, AUGUST 18, 2012
    [Adwords] Top Internet strategy, marketing and technology links for the week of August 18, 2012
    Your Best Web Marketing Tool is Calling  (Spin Sucks) Social Marketing: It’s (Still) All About Your Content  (Socialnomics). News & Notes
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords] How We Increased Monthly Visits 393% in 12 Months
    No Paid Search - That increase was not owing to AdWords, Retargeting or any other paid traffic source. 'We''ve written a few case studies about our internal LogMyCalls marketing strategy. Generally our readers seem to enjoy the data. The Data. From January to January our site traffic increased by 393%. This is an increase in total visits.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 12, 2013
    [Adwords] What is Call Tracking?
    They''re spending over $250K each week (or far more) on Adwords alone. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. We talk so much about detailed call tracking-related information that we forget to discuss the basics of call tracking. What is Call Tracking?
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. Some SEOs speculate that a large influx of Adwords dollars can artificially inflate organic rankings for large brands. '“Myths are a waste of time. SEO is dead.
  • INBLURBS  |  MONDAY, AUGUST 26, 2013
    [Adwords] Internet Advertising – a New Dimension of Business Promotion
    Google AdWords. The advertisements on Google are called Google AdWords and give great variety of opportunities. 'Internet advertising has come a long way since its first steps, made by using some ad banners at the end of 1994. The Internet was almost unknown over a decade and a half, and now it is an integral part of our lives.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Adwords] Predictions for B2B Marketing in 2011
    Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) I don't usually bother with the traditional "predictions for next year" piece at this time of year. So I figured I'd share it here as well. Integration will be the new mantra.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 6, 2010
    [Adwords] Facebook can’t be stopped and here’s why!
    Ads – Facebook Ads is a business model similar to Google AdWords (which is one of the best ad models out there) but it takes that ad platform to the next level. We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. and I am here to tell you – No one and here why …. Email this to a friend? Digg this!
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Adwords] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    This is MUCH more effective than Google AdWords where foreign leads still click your ads even when you have excluded them with your filters. AdWords Q&A With Former Google Evangelist Frederick Vallaeys : CTR 0.27%. Our budget isn''t terribly large, but it''s big enough to generate some useful data. CPL is very, very good.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Adwords] 2 Challenges to Keyword Collaboration
    Left to their own devices with nothing more than AdWords, they will find the words with the highest demand and start building pages around them. Image via CrunchBase. used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. page 139).
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Adwords] The Importance of Blogging in BtoB Demand Generation
    If a blog can deliver over 50% of your traffic, why are you blowing money on Google Adwords? Inbound Marketing. Does Blogging Really Make A Difference? ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. Only one hand went up.
  • SAZBEAN  |  WEDNESDAY, MARCH 30, 2011
    [Adwords] Avoid Comparing Oranges to Apples When Measuring Social Media ROI
    For example, if you’re running an AdWords campaign, you’ll know how many impressions you’re getting, how effective each keyword is, how many clicks you’re getting and what you’re average cost per click is. AdWords is a tactic. As business people, we like to know what we’re getting for our money.
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Adwords] Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
    Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. Google Analytics has been a tremendous asset for marketers. It tells them where your site visitors come from, what they look at, and what they’re most interested in. He browses a site for a while, but doesn’t make a purchase and leaves.
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Adwords] Facebook to Launch ROI Tracking Tool for Ads
    Similar to Google AdWords, the CPM on Facebook varies throughout the day; advertisers who use the optimized CPM tool don't need to worry about constantly changing the pricing, because Facebook does it for them. So I'm scrolling through the news this morning, and you know what I saw? News of another Facebook feature test! Pretty groovy, eh?
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Adwords] 40 Epic Marketing Insights From Google [Data]
    Source: Google Internal Data 2011, *Compared to standard AdWords ads) Tweet This! Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Pretty handy, huh? 2) 75.5%
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 29, 2013
    [Adwords] What Every B2B Marketer Should be Doing Online in 2013
    And this research needs to be based in fact, using tools such as Google Analytics, The AdWords Keyword Tool, Spyfu, etc. In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. You say you did that in 2012? Did you really?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 8, 2013
    [Adwords] 3 Tips to Optimize Your Blog Posts for SEO
    Here are three simple tips to help you better optimize your blog for your specific readers: 1)      Google AdWords is a free keyword research tool that helps identify search terms globally and locally, and allows you to see how competitive a keyword is. There are many reasons why your business should be blogging. The solution? Got more tips?
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Adwords] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunch. Other features include the ability to monitor Google+ notifications, post photos and videos, start hangouts, and manage AdWords Express. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. What are you waiting for?
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Adwords] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook is an extraordinary phenomenon. It’s inspired a movie. How do you do it?
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Adwords] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    With AdWords, you have the opportunity to create multiple campaigns. You can use free tools like the Google AdWords Keyword Tool or, if you're a HubSpot customer, our Keywords tool , to understand the actual search volumes and costs around each keyword you select. There aren’t many guarantees in life, and even fewer in marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 22, 2013
    [Adwords] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Power Editor is similar to Google Adwords Editor in that it allows for mass edits to be made on multiple campaigns and ads. In this post, I’ll focus on the four unique features that set Facebook Power Editor apart from Google Adwords and that make it an essential tool for any Facebook advertiser. Creating Duplicate Ads.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Adwords] A Marketer's Guide to Tracking Online Campaigns
    If you're running a PPC campaign , you'll want to make sure to use your tracking URL in the " Destination URL " (see the example from Google AdWords below). Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. The Basics. Landing Page URL: [link].
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Adwords] Targeting Audiences Not Looking for You; Advertising Options for B2B
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Buyer Persona Audit The missing topic on b2b digital lead generation: advertising. Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. Be there when your prospects are looking; or lose a lead. Lead Generation Overview.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Adwords] Google+ Launches Real-Time Search and Hashtag Support
    Another pending Google update launched this week is the ability for users to +1 Google AdWords-powered search results. For more information about how +1 buttons can benefit marketers' AdWords campaigns, read this article. A couple of months ago, we discussed Google's hint that it may be bringing back real-time search.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Adwords] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. This leaves unique features as the only viable strategy for a new firm.*
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Adwords] Do You REALLY Need to Host a Webinar?
    Instead of creating a 20-page ebook on the step-by-step process to creating an AdWords campaign, make a short webinar tutorial in which you can clearly show each step and explain their importance. Viewers can follow along and create their own AdWords campaigns during the webinar. When to Host a Webinar. You''re Working With a Partner.
  • BIZNOLOGY  |  TUESDAY, JANUARY 28, 2014
    [Adwords] Google unmasks the anonymous with Google Authorship
    It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. 'ANONYMOUS (Photo credit: Andrewww26). This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as much online behavior as possible.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 17, 2013
    [Adwords] Looking in Google’s funhouse mirror
    While Google killed their Google Adwords Keyword Tool in favor of their lame Keyword Planner , dorking around with keyword tools still doesn’t allow you to get a real feel for what other people say and think about you, really. 'What do you think you look like in the mirror ? Google’s the worst boyfriend in the world! Really?).
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Adwords] 26 Outstanding LinkedIn Tips and Tactics
    Writing that “LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media,” Lee Rush Schwartz steps through the six elements of ad targeting on LinkedIn. How can companies best use LinkedIn as a marketing platform?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords] CMOs Win When High-Value Customers Are Treated Personally Online
    Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. Tap into the beauty of data to boost cross-channel ROI.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 28, 2013
    [Adwords] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    Google Adwords. My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest  in it. Because they consider it a ghost town. They say Google+ is  irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn.  But you know what? Google Now. Android.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Adwords] Q&A About The Q1 Conversation Analytics Call Report Infographic
    Does AdWords produce calls with a higher lead scores than organic search. 'What is the infographic? The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. It''s a crappy title, we know. But, it is descriptive. It is, literally, data extracted from every call that ran through our system in Q1 of 2014.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Adwords] Blogger outreach is more PR than social media
    The Long Tail strategy for AdWords works for blogger outreach. 'The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. And it works.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Adwords] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    Use tools like the Google Adwords Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 19, 2010
    [Adwords] Relevance and Content Key in Search Engine marketing
    Undoubtedly Google AdWords users will find this to be ludicrous, but in my opinion Google may refuse advertisements where the link between the search engine ad and the content and “user experience” of the landing page is not relevant and optimal for the Internet user. How people search for and find information has changed entirely. Period.
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