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  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Adwords] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. 78% of their biggest challenge is generating quality leads.  Second on the list is generating a high volume of leads; 49%.  The number one priority of B2B marketers?
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Adwords] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
    On a side note, if you are interested in turning on this tool within Adwords it’s important to note that you’ll need to have a minimum of 50 tracked conversions each day in your account. By offering this feature in AdWords, they encourage users to continue (or start) using paid search. Here it is. Why Did Google Do This?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 4, 2012
    [Adwords] Great B2B Marketing is Built Upon Buyer Personas
    You bought Adwords. This post also ran on the Silverpop blog, which you can read here: [link]. Let’s say you’re committed to driving qualified sales leads in your business. Your company leadership just gave you a quota of qualified sales leads. So you went to work on it. You sponsored some events. Understanding Buyer Personas.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Adwords] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    These answer questions like: does AdWords or organic search produce better quality leads? Which specific AdWords campaigns produce better leads? 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. The data is truly fascinating. It hasn''t been done before. got one.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Adwords] Google's Keyword Encryption Coming to PPC Data Near You
    They encrypted keyword data for organic search , but left AdWords keyword data untouched. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. Bummed?
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 5, 2011
    [Adwords] Top Trends In Digital Marketing [Graphs]
    We advised one client to stop buying Yellow Page ads and buy Google AdWords instead. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Social.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 1, 2013
    [Adwords] Yes, Social Media Can Drive E commerce Sales (and quite easily)
    For online marketers it is becoming as common of an activity as SEO and Adwords. 'Social media is huge. But I still speak with ecommerce retailers every week who don’t know to properly use social media to drive new sales. Some don’t even think it’s really possible, as they’ve never been able to do it.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Adwords] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    3) Use It to Keep Track of AdWords Campaigns. If you’re doing it right, your Google AdWords campaign probably isn''t a walk in the park. Since you’re probably generating tons of clicks from your AdWords campaigns and writing awesome content thanks to your blogging editorial calendar, you need to spread the love. But how?
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Adwords] The 5 Immutable Rules of Call Tracking
    You can easily determine which Google AdWords copy, keyword groups, and even offers are generating phone calls. 'Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). Dynamic Number Insertion allows call tracking numbers to display on your website dynamically and temporarily. So.why is this an immutable rule?
  • BLOG MY CALLS  |  WEDNESDAY, AUGUST 1, 2012
    [Adwords] Forbes: Pay-Per-Call Will Be 10x Bigger Than Pay-Per-Click
    These Google's pay-per-call ads are served up by Google Adwords on a mobile devices. If a new article on Forbes.com is right (which it may or may not be) pay-per-call is going to become gigantic. represents a much better deal for publishers and their technology providers. Google is no stranger to pay per call. What is Pay-Per-Call?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
  • WWW.BRAINSHARK.COM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Adwords] 3 Free Keyword Research Tools for Video SEO
    Google AdWords Keyword Planner. Arguably the most popular tool available for keyword research is the Google AdWords Keyword Planner. The tool now requires an AdWords account to use (registration is free), but the functionality is essentially the same as it was in the past. Ideas Blog. Entire Site. Search. Ubersuggest. Disqus.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Adwords] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    AdWords has launched an AdWords Images Extension beta , including images as part of advertisers’ paid listings. 'Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year. Not next month. Size matters. Check it out.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 29, 2012
    [Adwords] Mobile Click-to-Call: Follow the Money
    And, above all, don’t use Google Adwords ‘Call Extensions’ unless you use a call analytics phone number from LogMyCalls or someone else. Follow the money. That’s what mysterious Watergate source ‘Deep Throat’ famously told journalists Woodward and Bernstein before they broke the biggest political scandal in American history. Follow the money.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Adwords] Google Authorship brings your staff out from behind your brand
    'Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy. So,
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. 'Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Adwords] 8 Times When You Shouldn't Feel Guilty About Using PPC
    Think about it: You can get an AdWords campaign up and running within an hour or two, depending on how complex your campaigns are, and quickly adjust your bids to increase your AdRank -- and by extension, your results. AdWords enables local businesses to advertise for a very specific location. Bidding on Your Own Branded Terms. Yikes!
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords] Three Critical Factors in Choosing a B2B Retargeting Solution
    In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Three elements of Google’s program that benefit our existing search engine advertising programs include: Remarketing Lists for Search : Remarketing lists allow AdWords ads to get a more prominent position for relevant users. Conclusion.
  • BLOG MY CALLS  |  TUESDAY, MAY 1, 2012
    [Adwords] Setting Up Google Analytics Multi-Channel Conversion Paths
    Include Campaign Containing (This is whatever you’ve named the tracking number within LogMyCalls (Ex: Yellow Pages or Adwords). Google Analytics now tracks how many times specific individuals visited a site—and what they did on a site—before they purchased or converted. Google Analytics tracks a path for each conversion.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Adwords] Conversion Rate How-To: Call Tracking and Google Analytics
    So, if the provisioned route is called ‘Google PPC – Keyword ‘xx’’, than the Group would perhaps be ‘Google Adwords.’ 'The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls. Calls have traditionally been a ‘blind spot’ for marketers. That’s no longer the case. Calls Are Becoming More Critical.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 30, 2011
    [Adwords] The One Reason Your PPC Campaign Isn’t Working
    Is your Google AdWords campaign bleeding cash? In this month's article I interviewed Pauline Jakober, a true pay-per-click / Google AdWords expert. In addition to frequent changes, the default settings in Google AdWords are set to benefit Google, not the user, something most people don't know. Tweet July, 2011. Welcome!
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Adwords] How to recover from the ravages of Google Penguin and Panda
    Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. Do it.
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Adwords] Google+ Local Replaces Google Places: What Local Businesses Should Know
    If you're using AdWords Express, Google confirms that your ads will function normally, automatically redirecting users to the destination you chose or your current listing. Sayonara, Google Places! Today, Google is taking the first step to eradicate Google Place pages and transition to new Google+ Local pages. Surprise, local businesses!
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Adwords] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Adwords] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! Uh, who?”
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Adwords] How to Organize a Digital Marketing Team – Lessons from Hubspot
    That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), 'Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.). They’ve grown extemely fast.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 13, 2013
    [Adwords] NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners
    The system can also integrate with event management software and Google AdWords. 'As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Here are two more vendors with related offerings: NitroMojo focuses primarily on lead distribution and tracking.
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Adwords] What does Big Data mean for marketing?
    Google AdWords). Yes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names and all-encompassing abstractions, it became a focus for cult-like adoration and a salvation for data oppression. Is every data-intensive challenge a Big Data problem? May be not. tradeshows).
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Adwords] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    If you determine that 18% of the calls generated by Google AdWords are Great leads, but a whopping 43% of leads produced via direct mail (or whatever) are Great leads, well.you know where to spend your money. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. Seems silly.
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Adwords] Facebook to Launch ROI Tracking Tool for Ads
    Similar to Google AdWords, the CPM on Facebook varies throughout the day; advertisers who use the optimized CPM tool don't need to worry about constantly changing the pricing, because Facebook does it for them. So I'm scrolling through the news this morning, and you know what I saw? News of another Facebook feature test! Pretty groovy, eh?
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Adwords] 2013 New Year’s Resolutions for the B2B Marketing Department
    Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc.  Many new features in Adwords as well as Bing.  Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. 
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2011
    [Adwords] 5 Key Metrics to Measure Success of Paid Search Campaigns
    If you manage a Google AdWords account to supplement your organic search engine optimization efforts, you know there are a ton of metrics available to track and analyze, and it can quickly get confusing and overwhelming. How Does Your AdWords Account Stack Up? This is a guest post written by Elisa Gabbert. 1: Quality Score.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Adwords] Could Facebook become a Lead Nurturing platform?
    Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Digg this!
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Adwords] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    Marketers spend BILLIONS each year on PPC campaigns, specifically on Google Adwords. 'This has been an interesting week for the call tracking world. In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever. Call tracking is like Google Analytics for the phone. That''s sort of unfortunate.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Adwords] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. Google Analytics and Google AdWords Don’t Track Calls. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page.
  • INBLURBS  |  MONDAY, JUNE 20, 2011
    [Adwords] Inbound Marketing to gain the trust and respect of your buyer personas
    Trust and respect are important in real life and much more important in today’s anonymous times of internet and internet business. Trust and respect comes before the sale. When people trust and respect you they are more willing to listen what you have to say. Be helpful and try to assist where ever you can. Tweet this on Twitter! =.
  • INBLURBS  |  TUESDAY, JUNE 28, 2011
    [Adwords] Location based marketing social media to get in front of your audience
    Location based marketing integrates mobile advertising with different mobile technologies. Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Studies show that people who use location based services are: — 80% male.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Adwords] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. 'Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Why, Google. What All This Means.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Adwords] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. 'There are 3 billion searches a day on Google. Yes, we said billion.
  • THE CONTENT FACTOR  |  FRIDAY, MARCH 15, 2013
    [Adwords] When you don’t have time for an elevator pitch.
    This Haiku became  a Google Adword ad, and ended up with the highest click through rate of any ad we ran that quarter. A recent story entitled   Five Lessons on Compelling Content from Australian Football   from the  Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist.  Can it be done?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 19, 2013
    [Adwords] How to Pick Keywords That’re Kind of a Big Deal
    All of this data can be found from the Google Adwords Keyword Tool amongst others. There’s If you type in the term: “Facebook” on the Google AdWords Keyword Tool, you’ll get this result: Competition: Low. Google’s AdWords Tool is the industry standard, but there are plenty others that have lots of value!
  • SAZBEAN  |  SATURDAY, AUGUST 18, 2012
    [Adwords] Top Internet strategy, marketing and technology links for the week of August 18, 2012
    Your Best Web Marketing Tool is Calling  (Spin Sucks) Social Marketing: It’s (Still) All About Your Content  (Socialnomics). News & Notes
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords] How We Increased Monthly Visits 393% in 12 Months
    No Paid Search - That increase was not owing to AdWords, Retargeting or any other paid traffic source. 'We''ve written a few case studies about our internal LogMyCalls marketing strategy. Generally our readers seem to enjoy the data. The Data. From January to January our site traffic increased by 393%. This is an increase in total visits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Adwords] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. Google AdWords. 'By Eric Wittlake, {grow} Contributing Columnist. Want to take advantage of today’s hot new marketing opportunity? Sorry, you’ve already missed the boat. The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak. Twitter.
  • BLOG MY CALLS  |  THURSDAY, MAY 2, 2013
    [Adwords] Ad Tracking: You Don't Know What You Don't Know
    They wanted to marry specific Adwords groups to call tracking numbers using Dynamic Number Insertion. 'Marketing is actually quite scary. The thing that makes marketing so scary is that you really don''t know what you don''t know. You might think you know which metrics are important. You don''t know what you don''t know. Awesome.
  • HUBSPOT  |  SATURDAY, APRIL 27, 2013
    [Adwords] How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
    We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it. 1) Go to the Google AdWords Keyword Tool. 'There are a ton of ideas out there on how to come up with content inspiration when you''re stuck. All you have to do is answer the questions your audience is asking.
  • BLOG MY CALLS  |  MONDAY, JUNE 17, 2013
    [Adwords] 3 Things You Should Try Before Your Small Business Fails
    Don''t blow your monthly budget on Google Adwords in 6 hours. '1) Be Aggressive.Be Be Aggressive. If you''re in a BtoB setting, get on the phone. Pound the phones. Don''t wait for people to call you. Start pounding phones and generating business. If you''re in the BtoC world, get the message out. Go door to door if you have to. Don''t fail.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Adwords] Predictions for B2B Marketing in 2011
    Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) I don't usually bother with the traditional "predictions for next year" piece at this time of year. So I figured I'd share it here as well. Integration will be the new mantra.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 6, 2010
    [Adwords] Facebook can’t be stopped and here’s why!
    Ads – Facebook Ads is a business model similar to Google AdWords (which is one of the best ad models out there) but it takes that ad platform to the next level. We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. and I am here to tell you – No one and here why …. Email this to a friend? Digg this!
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Adwords] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    This is MUCH more effective than Google AdWords where foreign leads still click your ads even when you have excluded them with your filters. AdWords Q&A With Former Google Evangelist Frederick Vallaeys : CTR 0.27%. Our budget isn''t terribly large, but it''s big enough to generate some useful data. CPL is very, very good.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Adwords] Call Tracking: 5 Metrics You SHOULD Be Measuring
    If you''re spending $500 on Adwords each week, how many calls does that $500 generate for you? If you spend $500 on that Adwords campaign each week, how many customers can you expect from those efforts? 'Call tracking tells marketers which campaigns, keywords, and channels generate calls. 1) CPL (Cost Per Lead). What does a lead cost?
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Adwords] The Importance of Blogging in BtoB Demand Generation
    If a blog can deliver over 50% of your traffic, why are you blowing money on Google Adwords? Inbound Marketing. Does Blogging Really Make A Difference? ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. Only one hand went up.
  • SAZBEAN  |  WEDNESDAY, MARCH 30, 2011
    [Adwords] Avoid Comparing Oranges to Apples When Measuring Social Media ROI
    For example, if you’re running an AdWords campaign, you’ll know how many impressions you’re getting, how effective each keyword is, how many clicks you’re getting and what you’re average cost per click is. AdWords is a tactic. As business people, we like to know what we’re getting for our money.
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Adwords] Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
    Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. Google Analytics has been a tremendous asset for marketers. It tells them where your site visitors come from, what they look at, and what they’re most interested in. He browses a site for a while, but doesn’t make a purchase and leaves.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Adwords] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 29, 2013
    [Adwords] What Every B2B Marketer Should be Doing Online in 2013
    And this research needs to be based in fact, using tools such as Google Analytics, The AdWords Keyword Tool, Spyfu, etc. In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. You say you did that in 2012? Did you really?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Adwords] 2 Challenges to Keyword Collaboration
    Left to their own devices with nothing more than AdWords, they will find the words with the highest demand and start building pages around them. Image via CrunchBase. used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. page 139).
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Adwords] Useful Google Analytics: Goals and Attribution Models
    • Last AdWords click: The AdWords click that ultimately led to the conversion is tracked and receives credit for the sale. This can help you analyze which of two or more AdWords campaigns were most effective. 'Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors.
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Adwords] Targeting Audiences Not Looking for You; Advertising Options for B2B
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Buyer Persona Audit The missing topic on b2b digital lead generation: advertising. Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. Be there when your prospects are looking; or lose a lead. Lead Generation Overview.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Adwords] Integrated Digital Marketing: The Basics
    Further s hattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing.
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Adwords] 6 Writing Tips for SEO Friendly Content Marketing
    Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Both, of course.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 12, 2013
    [Adwords] What is Call Tracking?
    They''re spending over $250K each week (or far more) on Adwords alone. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. We talk so much about detailed call tracking-related information that we forget to discuss the basics of call tracking. What is Call Tracking?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Adwords] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. This leaves unique features as the only viable strategy for a new firm.*
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Adwords] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Watch out, Google AdWords! However, we're skeptical about it really challenging Google AdWords. Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. How Facebook's Search Ads Work. Sponsored Results give you: 1. Okay, so let's talk about this in more detail.
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, APRIL 24, 2010
    [Adwords] Google’s Next Big Thing
    With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony.  Like all amazing tech success stories before it, Google now faces the challenge of figuring out how to drive the future of its business beyond AdWords.  Microsoft and Apple both come to mind. 
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Adwords] Google to Limit Keyword Search Referral Data to Marketers
    How it Affects AdWords and PPC. Google has said it will still be passing referral strings and information on AdWords ads served through the search engine. Yesterday afternoon, Google announced it will default to encrypting search results for logged-in users on Google.com, beginning very soon. know what you're thinking. Why, Google.
  • INBLURBS  |  MONDAY, AUGUST 26, 2013
    [Adwords] Internet Advertising – a New Dimension of Business Promotion
    Google AdWords. The advertisements on Google are called Google AdWords and give great variety of opportunities. 'Internet advertising has come a long way since its first steps, made by using some ad banners at the end of 1994. The Internet was almost unknown over a decade and a half, and now it is an integral part of our lives.
  • BIZNOLOGY  |  TUESDAY, JANUARY 28, 2014
    [Adwords] Google unmasks the anonymous with Google Authorship
    It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. 'ANONYMOUS (Photo credit: Andrewww26). This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as much online behavior as possible.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords] CMOs Win When High-Value Customers Are Treated Personally Online
    Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. Tap into the beauty of data to boost cross-channel ROI.
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Adwords] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments, From Search Engine Land. Bing is finally allowing users to import their AdWords’ campaigns into Bing Ads. For marketers who want to switch from Google AdWords to Bing, this is great news. 'You''re smart. Enjoy! Download the full collection today.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 22, 2013
    [Adwords] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Power Editor is similar to Google Adwords Editor in that it allows for mass edits to be made on multiple campaigns and ads. In this post, I’ll focus on the four unique features that set Facebook Power Editor apart from Google Adwords and that make it an essential tool for any Facebook advertiser. Creating Duplicate Ads.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Adwords] 7 Simple Improvements to Increase Website Lead Generation
    You can also use advertising like Google Adwords or social media to drive traffic to this resource to increase the leads your website generates. Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Talk in these terms instead of a feature list.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. Some SEOs speculate that a large influx of Adwords dollars can artificially inflate organic rankings for large brands. '“Myths are a waste of time. SEO is dead.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Adwords] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    Use tools like the Google Adwords Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [Adwords] Should You Hire a B2B Marketing Guru or Practitioner?
    Famed AdWords expert Perry Marshall wrote a blog post about this subject titled Fact vs. Fiction in the Guru Biz. There are a few successful NFL coaches who never played the professional game, but darned few.  Four notable examples are Vince Lombardi, Bill Belichick, Mike Shanahan and John Madden.  This post is definitely worth reading.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • BLOG MY CALLS  |  FRIDAY, MARCH 14, 2014
    [Adwords] The Friday Marketing RANT: Stop Giving Bad Advice About Call Tracking
    For example, visitors from an AdWords campaign could see a different phone number than visitors that arrived on the site organically. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. This rant is has two targets. Perfectly. get it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Adwords] 11 B2B Marketing Predictions for 2011
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Adwords] Remarketing Advertising Strategies with Google Analytics
    With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page.  Increase Conversions with New Remarketing Options. I’ve addressed retargeting before within an older post.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Search Engine Optimization Search Engine Optimization. That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. Formula:  . Ratio.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Adwords] Q&A About The Q1 Conversation Analytics Call Report Infographic
    Does AdWords produce calls with a higher lead scores than organic search. 'What is the infographic? The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. It''s a crappy title, we know. But, it is descriptive. It is, literally, data extracted from every call that ran through our system in Q1 of 2014.
  • VIEWPOINT  |  THURSDAY, JANUARY 26, 2012
    [Adwords] The 5 Top Media for Cold Prospecting
    Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Adwords] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. We don't know anything more about Promoted Updates or how much they cost, but one could assume that, since Foursquare likens them to Google AdWords, payment is likely pay-per-click style, based on keyword bids. What Are Local Updates? Get it?
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Adwords] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. In a recent analysis of nearly 100,000 AdWords accounts, representing $3 billion in annualized spend, we found that the average click-through rate of ads in the first position is between 5 and 6%. And there’s a lot of noise! Ready for it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] How to avoid the entrepreneur’s “doomsday” mistake
    He then ran a very small ad campaign on adwords ($50 I think) to promote his concept. He then ran a very small ad campaign on adwords ($50 I think) to promote his concept. 'By Emeric Ernoult, {grow} Community Member. am an entrepreneur who has made a lot of mistakes. Ultimately, I have created a successful start-up (more than once!)
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 9, 2009
    [Adwords] Why Social Media Really Matters
    Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Today it is represented primarily by television.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 5, 2013
    [Adwords] Your corporate website needs to become a trap
    What I know is this: you can procure a bit of code from Google AdWords that you can embed on your sites and blogs that will insert a cookie into the browser of everyone who visits. So, put them in now, as acquired on your Google AdWords account, and then try some experiments over the course of the year. The next step is to trap them.
  • INBLURBS  |  WEDNESDAY, AUGUST 3, 2011
    [Adwords] Learn from the ‘PEANUTS’ social media expansion approach for your business
    Today the Iconix Brand Group, have announced ‘PEANUTS’ launches major digital and social media expansion. They are expanding into mobile gaming, e-books, Facebook and digital apps worldwide. With his move the Iconix Brand Group want to reach his consumer market where they are around. So the brand message is spreading in a powerful way. Yes or no?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 5, 2013
    [Adwords] Top 10 Tools for B2B Marketers
    Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool. AdWords  helps users attract customers and clients with ads that appear in search results. Photos courtesy of Tumblr , Google AdWords , and Optimizely.
  • TOMORROW PEOPLE  |  MONDAY, APRIL 22, 2013
    [Adwords] Are You Getting Effective SEO and Digital Marketing in 2013?
    Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. 'The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Adwords] Small Business Owners: Time to up Your Digital Game [Infographic]
    Small Business Guide to Google AdWords. 'In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 21, 2011
    [Adwords] Bootstrapping Your Sales and Marketing: Part 2
    Google Adwords is the next step up and also provides geo-targeting and other defining criteria. Last week I gave my 5 tips for bootstrapping sales and marketing for small businesses. Now here are my top tools to execute on those tips. Tip #1:  Get your first customers “manually&#. You likely won’t need a full-blown (i.e. Tweet This!
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Adwords] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords.  As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Ruth P. Stevens.
  • THE EFFECTIVE MARKETER  |  FRIDAY, MAY 29, 2009
    [Adwords] Kindle Marketing Lessons « The Effective Marketer
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The one I have is the first generation and I have been using it for almost one year now. appealed to me. What?! Isn’t that unbelievable? FIFTY percent! Now go f@%$!
  • EMAGAZINE B2B BLOG  |  THURSDAY, MAY 27, 2010
    [Adwords] With Google’s Quality Score, you can have too much of a good thing
    Not paying attention to Google Adwords Quality Score is likely to cost you more money than you should be paying… full stop.  If that doesn’t ring true for you, do read on… Yes, I know… in a recent post, I sang the praises of Quality Score as a hard taskmaster that helps me stay on my [.].
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Adwords] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. 'Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • MARKETRI  |  TUESDAY, SEPTEMBER 25, 2012
    [Adwords] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
    It’s not especially difficult to create a Google AdWords campaign, and once advertisements start running you can track clicks and conversions in real-time. Google AdWords automatically calculates the number of clicks, number of conversions, daily spend, cost-per-click, and many other helpful metrics. Image courtesy of ag-is.com.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Adwords] 11 Things You NEED to Know About Call Tracking
    11) Call tracking helps close the loop.tracking calls from AdWords, retargeting, and organic search. '1) It''s been around for a while. Call tracking is not new. It''s been around for 15 years or more. Companies have been using call tracking numbers to track the effectiveness of various marketing tactics for a long time. It''s a big industry.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 22, 2013
    [Adwords] Google Hummingbird is eHarmony for Search
    Ok, you’ll probably want to do anything and everything in your power to win Google back — and here’s what you can do to get started: Join AdWords , even if you don’t plan to advertise. 'Photo credit: Wikipedia. am back in the dating pool and have really enjoyed hearing everyone’s war stories. know how it is.
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