Page 3 of 11 Previous | Next 
  • INBLURBS  |  MONDAY, AUGUST 29, 2011
    [Adwords] Social Media Recruiting for Businesses Made Easy!
    As social media popularity is growing, the business opportunities for companies grow also. Social media has become a powerful communication channel for businesses to gain attraction, to educate their target audience, to offer support and service or simply to stay in touch with recent and future customers worldwide. But not about them self!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Adwords] The Worst PPC Mistakes Beginners Make (and How to Avoid Them)
    I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. The number-one reason most businesses fail at AdWords is they don’t sign in enough. In fact, only 1% of small businesses sign in to AdWords on a weekly basis. They’re dead wrong.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Adwords] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! I had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. – our Google Partner status. Beat the Veep.
  • SAZBEAN  |  MONDAY, JANUARY 23, 2012
    [Adwords] Top Industries Advertising with Google in 2011
    WordStream , Provider of AdWords solutions. Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? Marketing
  • THE POINT  |  WEDNESDAY, JUNE 3, 2009
    [Adwords] 5 Reasons to Include Branded Terms in Your Paid Search Campaign
    Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing
  • BLOG MY CALLS  |  MONDAY, MARCH 10, 2014
    [Adwords] 8 Things To Do If Your Organic Traffic Drops Suddenly
    For example, did you start AdWords in January? Did you stop AdWords in January? As they considered what marketing tactic may have inadvertently pulled a lever, the only change they made was increasing spend on Google AdWords. Spending on Google AdWords supposedly helps SEO??? We''ve all been there. Did time on site drop?
  • INBLURBS  |  MONDAY, SEPTEMBER 5, 2011
    [Adwords] How to reach 43 percent of all online consumers with your brand message
    Stats show 43 percent of all online consumers are in social media. Is your business there too? 78% of online consumers research online before they buy! They research preferred in blogs and their social networks. Can your future or existing customers find you in social media? Are they able to find you when they research on Google, Yahoo or Bing?
  • INBLURBS  |  FRIDAY, AUGUST 19, 2011
    [Adwords] Social Media puts your business at risk! Are you prepared?
    The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. How about your business? What do you think?
  • INBLURBS  |  TUESDAY, JULY 19, 2011
    [Adwords] Inbound marketing targeted low cost lead generation and where to start?
    When businesses become aware of inbound marketing strategy they don’t know where to start. The necessary tasks which need to be done to do an effective sales lead generation online sometimes look overwhelming for most of the business owners and company marketing professionals! But on the end there is no easy way with inbound marketing.
  • INBLURBS  |  WEDNESDAY, JULY 6, 2011
    [Adwords] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! To stay up to date, please subscribe to our  RSS Feed.
  • NUSPARK  |  SATURDAY, APRIL 27, 2013
    [Adwords] How to Set Up a Promoted Tweet Campaign Targeting Keywords
    Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Below is a video of how it works. click bottom right to enlarge).  .  . Strategy for Advertisers.  .
  • INBLURBS  |  THURSDAY, JULY 28, 2011
    [Adwords] Facebook’s Online Education Center for Businesses
    Facebook has over 700 million users worldwide. It has become a powerful part of marketing and communication for major businesses and thousands of small and mi sized businesses as well. B2B and B2C companies profit from it reach and various marketing opportunities. Facebook has started Facebook for Business. Facebook for Business. Facebook Pages.
  • INBOUND MARKETING AUTOMATION BLOG  |  THURSDAY, JUNE 3, 2010
    [Adwords] Google’s “search volume” estimates are not what you think
    Apparently, the Search Volumes presented by Google’s Adwords Keyword Tool, used by many SEO “specialists” to estimate the size of the organic search market and justify their SEO programs, [.] Related posts: The Gossamar ROMI Calculator.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Adwords] Manticore VII Marketing Automation and Lead Generation Released
    Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. The company’s original focus was on web analytics. Digg this!
  • SOCIAL MARKETING FORUM  |  SATURDAY, AUGUST 18, 2012
    [Adwords] Display Advertising on Facebook versus Google: Who Wins?
    With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook? Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 27, 2012
    [Adwords] Three Ways to Dominate the Marketing Automation Industry
    But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. Again like AdWords, the system would automatically optimize the programs based on results. This is by far my preferred solution.
  • INBLURBS  |  THURSDAY, SEPTEMBER 1, 2011
    [Adwords] Study shows: 20 of 100 of your customers are researching on Google
    More interesting is that 20 percent of searches on Google each day have NEVER been searched for before. So every day 20 percent of chances are completely new with new search terms which include products and services. What does this mean for your business? More and more people research online on search engines before they buy products and services.
  • INBLURBS  |  SATURDAY, SEPTEMBER 17, 2011
    [Adwords] Bloggers, Stop Thinking… “Just Do It”
    We all know that a personal blog and professional blog are inherently different to the core. People who will go out of their way to evaluate needs and fill them immediately themselves are doers. Thinkers can understand needs but they make plans to do them. Blogging Is Raw, Organic. As we all know, successful blogs are shareable and engaging.
  • INBLURBS  |  FRIDAY, SEPTEMBER 2, 2011
    [Adwords] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
    More than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook. Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online. With its massive global reach Facebook has become some kind of a state by its own.
  • INBLURBS  |  TUESDAY, JULY 12, 2011
    [Adwords] 5 Easy steps to get found on Google from your potential customers
    Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing. They are ready to increase marketing budgets for newer and more efficient methods of attracting customers which can generate huge business leads. You should not underutilize your resources in any case. Step 4: Get your traffic.
  • WEBBIQUITY  |  MONDAY, JANUARY 28, 2013
    [Adwords] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. SEO Tools and Reviews.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Adwords] 4 Shameful Marketing Mistakes We've All Made
    Maybe you kept doing AdWords even when it was pointless and silly to continue. Maybe you kept dumping money into AdWords even when your CPL was twice what your CPL was for other marketing channels. Well, because you''re just supposed to do AdWords. Everyone does AdWords. Do as I say, not as I do. We''ve all done it.
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [Adwords] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    search engine marketing dollars goes to Google AdWords. AdWords, AdSense, Display Network, AdMob, Doubleclick, or something else? According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S.
  • FATHOM  |  WEDNESDAY, JANUARY 23, 2013
    [Adwords] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. Make Facebook conversions work for you: 1. Conversion Optimization Social Media Facebook Facebook Conversion
  • HUBSPOT  |  SATURDAY, APRIL 19, 2014
    [Adwords] The Definition of Quality Score [In Under 100 Words]
    Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score. Paid Search
  • INBLURBS  |  WEDNESDAY, AUGUST 31, 2011
    [Adwords] Overtake 33 Percent of your Competition by Measure your Marketing ROI
    If you are in B2B than this data could be very interesting for you! Do you measure your marketing ROI? If not yet you should do it as soon as possible. To measure the marketing ROI is easier than you think. What does this mean to your business when you are selling primarily to B2B? So you should start right away to improve your market position.
  • MARKETING GENIUS BLOG  |  TUESDAY, JULY 27, 2010
    [Adwords] Why Brand a Shortened URL?
    Today, Genius.com announced that Genius URLs, which are shortened URLS that can be inserted into any social media conversation- or even Google AdWord, can be branded making it the first marketing automation company to offer this service. Why is this a big deal? Want to learn more about branded URLs? Click here. Tweet This! Digg this!
  • INBLURBS  |  WEDNESDAY, JULY 13, 2011
    [Adwords] 6 Tipps how to Increase Website Traffic with a Corporate Blog to generate more business leads
    Every company tries to reap in the most out of the available set of resources. Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements. cost effective way to get attention of the target audience is corporate blog. Dataram Successfully Leverages Web Strategy.
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [Adwords] 10 Best Marketing Apps for Salesforce
    In no particular order: Salesforce for Google AdWords. Many organizations spend a significant amount of money on search advertising, such as Google AdWords. Now you can optimize your AdWords campaigns for revenue instead of clicks. This is similar to Salesforce for Google AdWords, but specific to organic search. Box.net.
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 22, 2011
    [Adwords] Top Ten Reasons You Know You’re a Social Media Expert [Humor]
    Unlike Google AdWords, there isn’t any certification for social media. How do you know if you’re a social media expert? There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made).
  • INBLURBS  |  WEDNESDAY, JUNE 22, 2011
    [Adwords] Inbound Marketing with or without marketing strategy to reach business leads goals
    A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing. To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy. How to have a flexible strategy? But do not obsess about it.
  • INBLURBS  |  FRIDAY, JUNE 24, 2011
    [Adwords] Low cost lead generation with Inbound Marketing Strategy
    One of the biggest challenges for businesses is the generation of qualified business leads. Today businesses have great opportunities to attract business leads to their website. The quickest to get traffic and leads is PayPer Click marketing through Google, LinkedIn, Business.com and Facebook. With PPC you only pay for clicks made.
  • INBLURBS  |  WEDNESDAY, JUNE 29, 2011
    [Adwords] Study shows adopt social media in internet marketing or fall behind
    A recent Jive Social Business Survey where 902 executives have been interviewed about their opinion of use of social media in internet marketing shows that social has made it from personnel to mission critical for business. The personal use growth has accompanied with the professional use. Important resources: Is social media worth the risk?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Adwords] What’s the Real ROI of Content Marketing?
    But in my mind, this clearly points out that marketing content is an asset , while expenses like Google Adwords are expenses that are consistent over time.  As HubSpot points out, if you stop paying for AdWords, the inbound traffic drys up. Sales lead generation needs content marketing. hope you find this information helpful.
  • INBLURBS  |  WEDNESDAY, AUGUST 24, 2011
    [Adwords] 47 Percent of your competitors are not using Social Media for business
    Hiscox surveyed US small business leaders and found out that 47% do not use social media for business. Furthermore 24% of the surveyed stated they do it when they have the time and about 14% indicated they don’t know enough about it. Maybe they do communication through telepathy or any other exciting media. I am just kidding, let’s get serious now.
  • INBLURBS  |  TUESDAY, AUGUST 16, 2011
    [Adwords] The sense and nonsense of Social Media Groups
    Groups can be a great place to get In touch with your audience. But which groups make sense and which are a simple waste of time? Most social networks offer groups where you can become a part of the conversation. But do you need to be a part of every conversation and every group? Seems not to be a vlauble source for anything. The more the better.
  • INBLURBS  |  TUESDAY, AUGUST 9, 2011
    [Adwords] Is your health care institution prepared to communicate in social media?
    A study done by National Research, a health care research firm discovered that 96% of their respondents use Facebook, 28% of their respondents use YouTube and 22% of their respondents use Twitter to research on information about health care. When people are looking for products and services on the web they go to Google first to do their research.
  • INBLURBS  |  WEDNESDAY, JULY 20, 2011
    [Adwords] Interested in Marketing Help but Marketing Challenges NONE
    Every day we generate leads through our various landing pages online. We offer helpful information for free download. The most traffic, about 60% we receive from Google to our blog articles. When the visitor lands on our landing pages we ask some question for lead pre qualification. Questions like “What’s your biggest marketing challenge?” Traffic.
  • SAZBEAN  |  SATURDAY, DECEMBER 14, 2013
    [Adwords] Top Internet Marketing Strategy Links for the Week of December 9, 2013
    Marketing Strategy
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Adwords] An Overview of Google Analytics Goals & Conversion Metrics
    Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform.  . Adwords. What is a Goal.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] 4 Advanced PPC Metrics We Can Extract
    Most marketers know by now that call tracking data is critical for a full understanding of AdWords metrics. Failing to get credit for phone calls AdWords produces is a devastating mistake. Those things are, you know, relatively important (especially if your AdWords spend is high). These metrics will improve your ROI.
  • INBLURBS  |  MONDAY, JUNE 27, 2011
    [Adwords] How companies are using social media for marketing research
    How to do social media for marketing research? In fact this is the first part of a social media marketing strategy. First, it is important to learn more about your customer and the social media places they are hanging around and why they are there, what they are interested and what they are talking about. Tweet this on Twitter! =.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Adwords] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    Google AdWords still has information as far as what keywords are getting traffic volume (because, of course, this is the area that Google makes money, so they are happy to share that information). One method is by using Google AdWords. If paid ads are not the path you wish to choose, Google Insights or AdWords volume can be utilized.
  • BLOG MY CALLS  |  THURSDAY, SEPTEMBER 4, 2014
    [Adwords] 11 'Cons' of Google Call Tracking
    As you know, Google recently announced that they will launch AdWords call tracking. Here''s the gist: Google will provide a call tracking number that will appear on the landing page of every AdWords campaign. This service is free and it is only available for AdWords. AdWords only. AdWords only. Read More.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Adwords] 10 SEO measurements every marketer should know
    good tools for measuring search volume is the Keyword Tool in Google Adwords. CPC’s can also be found with Google Adwords’ Keywords Tool. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. Source: SEOBook ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [Adwords] Facebook Advertising Tricks for B2B Marketers
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Go big and go broad with the Job Titles.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Adwords] How to Save Up to 50% on Your PPC With Quality Score
    In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. Why You Should Spend Time Optimizing for Quality Score.
  • BLOG MY CALLS  |  TUESDAY, MAY 13, 2014
    [Adwords] What is Call Tracking? [Exactly 126 Words]
    In other words, a visitor to your site from a Google Adwords campaign will see a different phone number than someone visiting after clicking an organic search result. Call tracking allows marketers to determine which ads, campaigns, and keywords are generating phone calls, and which are not. by McKay Allen, Inbound Marketing Manager
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Adwords] 4 Ways to Generate More Leads by the End of the Day
    Adjust as you go. 2) Adwords. If you want leads immediately, start driving some traffic via Google Adwords. Adwords Best Practices to Maximize Leads. Test constantly. - Don''t igore phone calls that come from Adwords. Long term strategies are important, but sometimes you just need leads quickly. Implement call tracking.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Adwords] 10 of the Best Web Analytics Guides and Tips of 2013
    Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. Dan Friedman unveils the new Paid & Organic report for AdWords advertisers, explaining that “Previously, most search reports showed paid and organic performance separately, without any insights on user behavior when they overlap.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Adwords] Why you will NEVER see an ad for Find New Customers
    Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? B2B Demand Generation | Find New Customers policy on advertising. Every Thursday evening we do a Twitter chat on B2B marketing. Our answer: None of them. Why not?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Adwords] The dashboard has finally been perfected
    Google AdWords. Google AdWords (MCC). never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 19, 2012
    [Adwords] The Death of Pay Per Click Advertising (PPC)
    For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Link your AdWords account to use Google Analytics and find out which positions your adverts perform best in and adapt your strategy accordingly. Is PPC past its Sell By date? It is brand-unaware.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Adwords] Testing for B-to-B Marketers: How hard is it?
    Split tests are easy to set up, and applicable to any communications vehicle that drives a response—whether it be an email, a landing page, a banner ad, Adwords copy, anything, using free tools like Google Website Optimizer or scores of other SaaS or enterprise software tools. Web Metrics Google Website Optimizer marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Adwords] Our Favorite Internet Marketing Blog Posts of 2012
    Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. This was one of my favorite blog posts from Google’s own blog which introduced the ability to receive select Analytics data in the AdWords interface. You can never stop learning and sharing. Casie Gillette. link]. link].
  • WEBBIQUITY  |  MONDAY, MAY 6, 2013
    [Adwords] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
    How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics. Quick Ways to Increase Conversions in AdWords by Fathom Blog. search engine marketing. by PPC Hero.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 22, 2013
    [Adwords] Staggering New Data from Google: 70% of Mobile Searchers Call
    Calls from Google Adwords last an average of 6 minutes. AdWords advertisers that implement click-to-call see an increase of 8% in the CTR of their ads. It has long been thought (for the last 12-18 months) that 50% of mobile searchers called businesses as a result of their search. Turns out that number is WAAAAY low.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 13, 2014
    [Adwords] 5 Key Considerations for Setting Up a Baidu PPC Account
    Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different. This is called becoming a “Key Account Client.” Certificate of Incorporation.
  • INBLURBS  |  SATURDAY, FEBRUARY 9, 2013
    [Adwords] Lead Generation with Inbound Marketing and PPC Advertising done right!
    Look at the initial keyword data in your Google AdWords account and see which keywords have the highest click through rate (CTR). There is not only Google AdWords where PPC campaigns can be done to reach the buyer persona in a great way. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on!
  • TOMORROW PEOPLE  |  MONDAY, APRIL 22, 2013
    [Adwords] Are You Getting Effective SEO and Digital Marketing in 2013?
    Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. 2. Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. Use Backlinks Wisely.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 7, 2010
    [Adwords] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
    Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. True Influence CEO Brian Giese said the goal with LeadPAC is to give marketers a way to create real leads quickly, using AdWords as a model. Nothing new there.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Adwords] Four Digital Marketing Mistakes You Should Never Make
    For example, your Google AdWords account can track the connection between AdWords campaigns and in-store purchases. Digital marketing is a rapidly evolving frontier for brands and agencies alike, with new technologies and platforms constantly changing our ideas about what it means to run a successful campaign. That’s all well and good.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Adwords] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Proper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. Step 2: Name your experiment. Excellent!
  • FATHOM  |  TUESDAY, JANUARY 22, 2013
    [Adwords] New Way to Promote Your Google Plus Page & Attract More Customers
    Google has been hard at work trying to find a better use for its Adwords Express Ads application.  The interface has seen many changes in the last year, since it was removed from the Google Places dashboard.  Google Analytics Online PR/Link-Building Paid Advertising/SEM/Display
  • INBLURBS  |  THURSDAY, AUGUST 4, 2011
    [Adwords] Show me the social media Return on Investment
    The Return on Investment of social media is measurable and this is much easier than you think. There for you need the right platform which displays all tasks, traffic, lead sources and includes them into CRM and financial software. To get this done social media needs to be seen as part of an integral strategy called Inbound Marketing.
  • INBLURBS  |  MONDAY, JULY 4, 2011
    [Adwords] 5 Easy ways to get ROI of your social media marketing campaign
    When you are engaged in social media conversation than this can be very beneficial for your business. Real time engagement can help you to facilitate your customer service, improve your public relation and your brand. Your engagement in social media should also reflect results for your revenue. How about your social media marketing?
  • INBLURBS  |  FRIDAY, JULY 8, 2011
    [Adwords] Why to connect your corporate blog with social media
    Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business. Building and maintaining online blog helps you in staying current with the social trends. How to promote your brand in social media using a blog? Blogs helps in generating targeted web traffic for your business.
  • INBLURBS  |  MONDAY, JULY 18, 2011
    [Adwords] Google+ abilities of real time marketing and lead generation
    Google+ launched on June 28, 2011 and had about ten million users 2 weeks later! Google+ integrates social services such as Google Profiles and Google Buzz. It will also be available as a desktop application and as a mobile application. And Google has failed in the past with its efforts to come up with some king of big thing in social media.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Adwords] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    Companies with a Google+ Business Page can include a social extension to any Google Adwords campaign, which adds the red “+1” button to selected advertisements. YouTube’s best social advertising offering for SMBs is probably its TrueView suite, which is actually part of Google’s Adwords for video. What is a MOFU offer? will hit $4.14
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Adwords] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    10,000,000 could buy a lot of tradeshow leads. - PPC - You could burn a lot money very quickly with AdWords. We would probably be a more consistent and prominent player at major tradeshows. - SEO - We''d hire the best freaking SEO firm in the world. - PPC - We''ve spent a fair amount of cash on AdWords. What''s the first thing you do?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Adwords] Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share
    We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. Email Marketing Social Media
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Adwords] Ready to Promote Your Video? Sharing May Not Be Enough
    All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords. YouTube uses Google AdWords to help you promote your content. But what is Google AdWords? Google AdWords also works on any device, whether someone’s searching on a laptop, tablet, or phone. But then what?
  • BLOG MY CALLS  |  TUESDAY, AUGUST 7, 2012
    [Adwords] 5 Keys of Mobile Click-to-Call Campaigns
    Instead of paying Google Adwords for a click, you pay them for the calls they generate. Before you start running mobile click-to-call ads via Google Adwords or a similar platform, it is critical to understand bid strategy. - You should separate your mobile campaigns within Adwords. Click-to-call has some major, major advantages.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Adwords] 17 Helpful SEO Tools and Tool Reviews
    Matthew Capala offers links to and brief descriptions of two-and-a-half dozen free tools, from the the AdWords keyword traffic estimator and Übersuggest for keyword research to WidgetBox (a dynamic web widgets generator), Yext ] for monitoring local SEO listings, and Visual.ly for creating infographics. Which tools are best for local SEO?
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, APRIL 11, 2012
    [Adwords] Six DIY Google Analytics Fix-Its for Small Businesses
    No link between AdWords and Analytics. If you use AdWords, it’s really important you know which traffic is coming to your site from your ads and which is coming from SEO. And too, according to Google AdWords expert Pauline Jakober, of Group Twenty Seven , linking your accounts gives you more robust conversion and e-commerce data.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Adwords] Content Marketing: Goals, Issues, Strategies
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns The Intersection of SEO and Content Marketing. I’ve been thinking about all this content marketing we’ve been exposed to lately.  This is especially true for a smaller business, or a business that lacks resources, or a poor quality SEO firm.  nuff said.
  • LEADSLOTH  |  TUESDAY, AUGUST 11, 2009
    [Adwords] B2B Pay Per Click Advertising
    Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}. What is your take?
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Adwords] 8 Times When You Shouldn't Feel Guilty About Using PPC
    Think about it: You can get an AdWords campaign up and running within an hour or two, depending on how complex your campaigns are, and quickly adjust your bids to increase your AdRank -- and by extension, your results. AdWords enables local businesses to advertise for a very specific location. Bidding on Your Own Branded Terms. Yikes!
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 29, 2009
    [Adwords] B2B Marketing Predictions for 2010 - Reflections
    I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. Do your bonuses share quota? Too bad.
  • INBLURBS  |  TUESDAY, JUNE 21, 2011
    [Adwords] Inbound Marketing, the science of showing respect to get more revenue in exchange
    When you want to grow your business you need to treat your audience with a certain level of respect. You need to show them that you care about them and not only about their cash they maybe could spent with your business. You can set alerts with Google Alerts and stay informed as soon your search terms are mentioned anywhere on the web.
  • INBLURBS  |  THURSDAY, JUNE 23, 2011
    [Adwords] LinkedIn endorsement and follower count to get the most clicks for your paid advertisements
    As you maybe have heard LinkedIn has launched a Personalized Ad Platform , which makes ads more attractive. These improvements doe really benefit marketers. About LinkedIn: LinkedIn is a business-related social networking site and is mainly used for professional networking. Quantcast reports LinkedIn has 21.4 million monthly unique U.S.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Adwords] How to Find Opportunity in a Paid Search Strategy
    For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Virtually all online marketers are familiar with AdWords as it is one of the most popular options in paid search. Yahoo and Bing Network. Ad Retargeting. Demand Side Platforms.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [Adwords] The Most Dangerous Opinion in Marketing: Yours
    Search Testing: Google Adwords (campaign experiments are particularly useful for testing) Banner Creative Testing: Flite (simple creative testing and dynamic creative) Email Testing: Even a free MailChimp account supports A/B testing and every commercial ESP supports testing. How does your opinion influence your marketing activity?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 11, 2010
    [Adwords] Facebook Advertising for Dummies (Wiley)
    Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. These ads are available to anyone with an advertising budget, from $1 to $1 billion.  These ads like any other include a headline, an image and body copy.  We hope you agree! Tweet This! Digg this!
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords] Seven Expert Google Analytics Guides
    ” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.” Image credit: iMedia Connection. What if they did use 20%, or 50%, or more of what the tool can provide? It’s very common.”
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Adwords] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    Whether you''re working with an agency or just a large internal team, hand it off to someone else to implement. (It''s also helpful just to keep things straight in your own head.). 3) Use It to Keep Track of AdWords Campaigns. If you’re doing it right, your Google AdWords campaign probably isn''t a walk in the park. Did we scare you?
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Adwords] How Facebook’s Graph Search is Embracing SoLoMo
    Going head to head with Google’s new spin on Adwords with its device agnostic ad-targeting tool, “ Adwords Enhanced Campaigns ,” these Internet giants are racing to win share of the new mobile advertising market. Graph Search is Facebook’s debut in to the search engine market. Unique Capabilities. share of Facebook?
  • INBLURBS  |  WEDNESDAY, DECEMBER 29, 2010
    [Adwords] Top 10 Keyword Research Tools
    Google search based keyword research tool: It is Based on actual Google search queries and matched to specific pages of your website with your ad and search share; apart from it, it is new to adwords account and better to add official product introduction. It has feature of high quality, frequently updated and clean keyword database.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Adwords] “If you just do , your lead generation challenges will be over”
    For instance: Buy some Adwords on Google. Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. Everyone’s answer involves you buying something. Advertise with us. Use our marketing automation software. Pay for our service. It’s not true.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Adwords] Is Google Analytics Right For Your Business?
    When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. If you’re buying paid ads with Google AdWords, you’ll definitely want to link AdWords to Analytics. Sean and I participated in the July’s  Ann Arbor Marketing Workshop.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Adwords] 2013 New Year’s Resolutions for the B2B Marketing Department
    Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc.  Many new features in Adwords as well as Bing.  Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. 
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 26, 2013
    [Adwords] Use Bid Adjustment Strategies to Maximize Google PPC ROI
    Below are two ideas to test for your Google AdWords campaigns that might help: Adjust Bids Based on Searcher’s Device, Location, and Time. Google AdWords enables marketers to adjust their PPC bids for ad impressions depending on the searcher’s device, geographic location, and time of day all in a single campaign interface.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Adwords] Prove Your Worth:10 KPIs for Marketers
    Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Clearly, Google AdWords is the best place to spend our marketing dollars. Still think AdWords is the way to go? 5.
  • BLOG MY CALLS  |  TUESDAY, AUGUST 26, 2014
    [Adwords] Why Calls Are Now Mainstream for Marketers
    It was Google that started offering mobile click-to-call and call extensions for any AdWords ad. Is it really any surprise that they now want credit for on-page phone calls generated by AdWords clicks? Marketers will fail to source 30% to 35% of their AdWords spend if they fail to use call tracking to track revenue. Read More.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. Structured Data Examples.
  • INBLURBS  |  MONDAY, FEBRUARY 28, 2011
    [Adwords] How to show short term social media ROI to your boss?
    To calculate the value $$$ of the generated social media traffic which hits your landing pages, you could research the Google AdWords Keywords pricing. To show a short term ROI out from social media is important to keep the activities motivated and long lasting. In the long term social media brings massive branding power as well.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Adwords] 8 Key Changes In Google Search B2B Marketers Should Know
    Google AdWords Website Call Conversions. Not to be confused with AdWords Callout Extensions (detailed in Mike Pickowicz’s recent blog post ), Website Call Conversions were announced in late August to provide a “powerful way for [B2B marketers] to identify and measure calls from your website that occur after an ad click.”
  • NUSPARK  |  SUNDAY, SEPTEMBER 22, 2013
    [Adwords] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
    For example, if you sell CRM software to enterprise firms only, and your keyword term you are bidding on in Adwords is CRM Software , then a negative keyword could be SMB (small or medium sized business).  The first thing I do is review the Adwords Search Term reports.  Determining negative keywords. Target geography: United States.
  • BLOG MY CALLS  |  TUESDAY, MARCH 17, 2015
    [Adwords] 7 Free Keyword Research Tools for Marketers
    AdWords Search Terms. The Search Query Report within AdWords can reveal high-performing terms that you can incorporate into your keyword list. 6. The foundation of search engine marketing campaigns largely comes down to the use of focused keywords. Google’s Keyword Planner. Google Autocomplete. Keyword Tool. Übersuggest. WordStream.
<< 1 2 3 4 5 ... 10 11 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...