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  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Adwords] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. Dynamic Sitelink Opt Out Link: Online Advertising / SEM / Display AdWords google adwords sitelinks What do you think about the update?
    [Adwords] 5 Tips for Targeting Students Through Google Ads
    Blog Feed Higher Education AdWords Google higher education internet marketing MarketingFathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. successfully targeted Google text ad gains the right users attention.
    [Adwords] Why Every Industrial Marketing Plans Needs PPC
    B2B / Technology Manufacturing b2b ppc Bing Ads Google AdWords ppc PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Can your company afford to lose these 4 competitive advantages to competing manufacturers? #1. Only Pay for Performance. Does yours? #2.
    [Adwords] How to Set Up Google AdWords Express in 4 Simple Steps
    As we discussed yesterday , Google recently released Google AdWords Express for local marketers. This program allows local businesses to set up an AdWords account in minutes, and start advertising to their target markets through Google local search. Four easy steps, and your PPC campaign will be live on AdWords Express in minutes.
  • INBLURBS  |  MONDAY, JUNE 27, 2011
    [Adwords] How companies are using social media for marketing research
    How to do social media for marketing research? In fact this is the first part of a social media marketing strategy. First, it is important to learn more about your customer and the social media places they are hanging around and why they are there, what they are interested and what they are talking about. Tweet this on Twitter! =.
  • INBLURBS  |  FRIDAY, AUGUST 19, 2011
    [Adwords] Social Media puts your business at risk! Are you prepared?
    The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. How about your business? What do you think?
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Adwords] What Every Marketer Needs to Know About Google +1 for AdWords
    Just yesterday I received an email from Google announcing that they are rolling out the Google +1 button across Google AdWords as well. Here's what every marketer needs to know about Google +1 for AdWords. How Google +1 for AdWords Works. What do you think of the Google +1 button for adwords? Never delete ads. Pause them.
    [Adwords] How to Write a Winning Pay Per Click Ad
    It’s also a good idea to use  Auction Insights Report within the Google Adwords interface, as well as the Ad Preview Tool to see who your competitors are, as well as the different ad copy they’re running for each of your targeted keywords. In this post we highlight essentials for writing a winning pay per click (PPC) ad.
    [Adwords] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
    More than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook. Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online. With its massive global reach Facebook has become some kind of a state by its own.
    [Adwords] Google’s New Enhanced Campaigns for Display Advertising
    In a previous post, we discussed changes made to Google AdWords ‘ pay-per-click (PPC) Enhanced Campaigns (for Search). Google Adwords Bidding Features. © 2013, VR Marketing Blog. Let’s dive into the new features and differences: Search vs. Display. Bid Adjustments. Targeting. The Drawbacks. Conclusion.
    [Adwords] The “Marketing” Guide for Higher Education Content Marketing
    Blog Feed Content Marketing Digital Advertising Higher Education AdWords Analytics Blogging content content marketing content strategy conversions Facebook Google Google Analytics higher education linkedin Marketing Online Marketing Paid Search ppc Search Engine Optimization search-engine marketing SEM seo seo content Social Media Twitter YouTube
  • FATHOM  |  FRIDAY, APRIL 11, 2014
    [Adwords] Understanding AdWords Sitelink Extensions
    AdWords allows you to have up to twenty total per adgroup or campaign.  Even though Adwords allows you up to 25 characters for the link, I recommend trying to keep desktop sitelinks to 18-20 characters and mobile to 12-15 characters for the best CTR. The post Understanding AdWords Sitelink Extensions appeared first on Fathom.
  • INBLURBS  |  TUESDAY, JUNE 21, 2011
    [Adwords] Inbound Marketing, the science of showing respect to get more revenue in exchange
    When you want to grow your business you need to treat your audience with a certain level of respect. You need to show them that you care about them and not only about their cash they maybe could spent with your business. You can set alerts with Google Alerts and stay informed as soon your search terms are mentioned anywhere on the web.
  • FATHOM  |  MONDAY, OCTOBER 26, 2015
    [Adwords] The “Name that Tune” Approach to PPC Campaigns
    Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcOver 30 years ago, there was a popular game show called “Name that Tune” which had a fairly simple premise. Contestants would compete to see who could name the title of a song by hearing as few notes as possible. Keyword.
    [Adwords] Inbound Marketing with or without marketing strategy to reach business leads goals
    A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing. To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy. How to have a flexible strategy? But do not obsess about it.
    [Adwords] Study shows adopt social media in internet marketing or fall behind
    A recent Jive Social Business Survey where 902 executives have been interviewed about their opinion of use of social media in internet marketing shows that social has made it from personnel to mission critical for business. The personal use growth has accompanied with the professional use. Important resources: Is social media worth the risk?
    [Adwords] Best of 2008: AdWords Tips and Tactics
    While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.
    [Adwords] Challenges with Marketing Healthcare Online (in Google AdWords)
    Challenge 1: Targeting Health-Related Content – The Google AdWords policy team also has a restriction on ‘ healthcare-related content.’ Challenge 3:  Retargeting/Remarketing – Retargeting is considered to be “ interest-based advertising ” by Google AdWords, and it restricts this based on “health or medical information.”
    [Adwords] Google AdWords Introduces ?Call Only? Campaigns
    introduced a new campaign type for AdWords users ? The Call-Only campaign type is designed to help AdWords advertisers reach customers who are actively searching for a phone number to call on their mobile device. have a true view of the number of website call conversions and web form conversions your AdWords campaigns are generating.
  • INBLURBS  |  FRIDAY, JULY 8, 2011
    [Adwords] Why to connect your corporate blog with social media
    Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business. Building and maintaining online blog helps you in staying current with the social trends. How to promote your brand in social media using a blog? Blogs helps in generating targeted web traffic for your business.
    [Adwords] Learn from the ‘PEANUTS’ social media expansion approach for your business
    Today the Iconix Brand Group, have announced ‘PEANUTS’ launches major digital and social media expansion. They are expanding into mobile gaming, e-books, Facebook and digital apps worldwide. With his move the Iconix Brand Group want to reach his consumer market where they are around. So the brand message is spreading in a powerful way. Yes or no?
  • FATHOM  |  WEDNESDAY, JULY 16, 2014
    [Adwords] Back to Basics: Managing AdWords Ads
    With all of changes in AdWords emphasizing the importance of ad extensions and quality score, it is easy to get caught up in those features and overlook your ads themselves. Rotation Settings – I like using the ‘Rotate Indefinitely’ setting in Google Adwords and ‘Rotate More Evenly’ in Bing AdCenter. Testing & Optimizing.
  • THE POINT  |  TUESDAY, MARCH 16, 2010
    [Adwords] 26 Must-Have Negative Keywords for B2B PPC Campaigns
    Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC
  • NUSPARK  |  SUNDAY, AUGUST 15, 2010
    [Adwords] Optimizing Google AdWords & Pay-Per-Click, Part 2
    Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts.
  • NUSPARK  |  SUNDAY, AUGUST 15, 2010
    [Adwords] Optimizing Google AdWords & Pay-Per-Click, Part 2
    Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts.
    [Adwords] How to set up a Successful Ad Campaign on LinkedIn
    Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. LinkedIn PPC
    [Adwords] Google AdWords Average CTR and Best Practices
    It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? Write compelling, carefully targeted ad copy.
  • FATHOM  |  MONDAY, FEBRUARY 22, 2016
    [Adwords] Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
    Healthcare AdWords content Google ppc Search Engine Optimization seo VideoSeveral of us on the Fathom Healthcare team recently had the opportunity to attend Google’s first BrandHealth conference in Chicago. We’ve attempted to boil down our notes into a few concise points—no easy task! Here’s a few of our key takeaways. Function > Form.
    [Adwords] Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer
    And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. But before I get into that, let me give you a bit […]. Content Marketing
    [Adwords] Study shows: 20 of 100 of your customers are researching on Google
    More interesting is that 20 percent of searches on Google each day have NEVER been searched for before. So every day 20 percent of chances are completely new with new search terms which include products and services. What does this mean for your business? More and more people research online on search engines before they buy products and services.
    [Adwords] The sense and nonsense of Social Media Groups
    Groups can be a great place to get In touch with your audience. But which groups make sense and which are a simple waste of time? Most social networks offer groups where you can become a part of the conversation. But do you need to be a part of every conversation and every group? Seems not to be a vlauble source for anything. The more the better.
    [Adwords] Show me the social media Return on Investment
    The Return on Investment of social media is measurable and this is much easier than you think. There for you need the right platform which displays all tasks, traffic, lead sources and includes them into CRM and financial software. To get this done social media needs to be seen as part of an integral strategy called Inbound Marketing.
    [Adwords] Interested in Marketing Help but Marketing Challenges NONE
    Every day we generate leads through our various landing pages online. We offer helpful information for free download. The most traffic, about 60% we receive from Google to our blog articles. When the visitor lands on our landing pages we ask some question for lead pre qualification. Questions like “What’s your biggest marketing challenge?” Traffic.
  • E-STORM  |  THURSDAY, AUGUST 28, 2014
    [Adwords] Google AdWords Announces Universal Close Variant Keyword Matching
    Online Marketing Paid Search Adwords close variant google keywords match type match types PPC SEM Google recently announced that close variant keyword matching will be applied universally to all match types starting in September. Close variant matching has since been the default […].
    [Adwords] Google AdWords Makes Pay-Per-Call Even Easier
    In an email to AdWords users on Friday, Google announced that "all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number." Some people may argue that any changes Google AdWords typically makes just makes it easier for them to take your money. Connect with HubSpot
    [Adwords] Best of 2008: AdWords Tips and Tactics, Part 2
    Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?
    [Adwords] Are you overlooking paid search optimization?
    Paid Search AdWords Conversion rate Google Keyword research KeywordsImage by Danard Vincente via Flickr. We all love to talk about social media. It's exciting and all breathtakingly new. And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about.
    [Adwords] Paid Advertising 101: Understanding Search and Display Advertising
    Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Perhaps the most commonly used online advertising platform is Google AdWords, Google’s ubiquitous online advertising tool that allows you to reach prospects and customers on desktop, laptop, tablet, or smartphone. year over year. Read on.
    [Adwords] Best of 2007: Articles and Blog Posts on Google AdWords
    This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Techniques that Always Work?:
  • INBLURBS  |  FRIDAY, JUNE 24, 2011
    [Adwords] Low cost lead generation with Inbound Marketing Strategy
    One of the biggest challenges for businesses is the generation of qualified business leads. Today businesses have great opportunities to attract business leads to their website. The quickest to get traffic and leads is PayPer Click marketing through Google, LinkedIn, and Facebook. With PPC you only pay for clicks made.
    [Adwords] WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
    Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down.
    [Adwords] The Worst PPC Mistakes Beginners Make (and How to Avoid Them)
    I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. The number-one reason most businesses fail at AdWords is they don’t sign in enough. In fact, only 1% of small businesses sign in to AdWords on a weekly basis. They’re dead wrong.
    [Adwords] Display Advertising on Facebook versus Google: Who Wins?
    With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook? Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential.
    [Adwords] Get a Leg Up On Local Search with Call Tracking
    One common answer is with Google Analytics and Google AdWords. The data collected from call tracking technology is then integrated with analytics solutions such as Universal Analytics , Google AdWords, and bid management software. Call Tracking Google AdWords So, you want to start marketing to a local audience via search. Voice.
    [Adwords] Content and Pay Per Click – Using them Together for Success
    SEO/SEM Small Business Marketing google google adwords Internet pay per click Relevant Content Search search engine marketing SEM sem content Video Content With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All rights reserved.
    [Adwords] Bloggers, Stop Thinking… “Just Do It”
    We all know that a personal blog and professional blog are inherently different to the core. People who will go out of their way to evaluate needs and fill them immediately themselves are doers. Thinkers can understand needs but they make plans to do them. Blogging Is Raw, Organic. As we all know, successful blogs are shareable and engaging.
  • INBLURBS  |  MONDAY, JULY 25, 2011
    [Adwords] USA Today reports: Social Media Future is NOW don’t get left behind
    USA Today reported in the article “Social media finds place in classroom” that New Milford (N.J.) High School is encouraging social media Facebook, Twitter and YouTube use for educational purposes in his classrooms to communicate with students and parents. What does this mean for businesses today and in the future? Sociel media is no fad.
    [Adwords] How do you optimize paid media?
    Internet Marketing Advertising Content marketing Facebook Google AdWords Native advertising netflix pinterest Promoted Tweets twitter Image by None via CrunchBase. How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. Measurement.
  • FATHOM  |  MONDAY, JUNE 27, 2011
    [Adwords] Google AdWords Keyword Diagnosis Feature: Just What the Doctor Ordered
    Well, AdWords has a nifty … Continue reading → The post Google AdWords Keyword Diagnosis Feature: Just What the Doctor Ordered appeared first on Fathom. Ever wonder if your keywords in your PPC accounts are actually triggering your ads? Guilty.) Paid Advertising/SEM/Display
    [Adwords] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?
    [Adwords] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! I had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. – our Google Partner status. Beat the Veep.
    [Adwords] A PPC Optimization Checklist for the B2B Marketer
    Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.
    [Adwords] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. These segments then become available within Google AdWords for better ad targeting. Show Me the ROI!
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Adwords] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. When it comes to taking action, should you maintain the same budget allocation to Facebook and AdWords? Data overload is a real problem. attribution
    [Adwords] Best of 2009 (So Far): AdWords Tips and Tactics, Part 1
    What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Find Out! How can you use this information?
    [Adwords] 5 Simple Ways Beginners Can Beat the Competition at PPC
    Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why […].
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Adwords] How to Find Opportunity in a Paid Search Strategy
    For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Virtually all online marketers are familiar with AdWords as it is one of the most popular options in paid search. Yahoo and Bing Network. Ad Retargeting. Demand Side Platforms.
    [Adwords] 26 Awesome Search Engine Marketing Guides
    deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Raised My AdWords Bids and Got LESS Traffic! AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal. 10 Alternatives to Google AdWords by PPC Hero.
  • FATHOM  |  TUESDAY, MARCH 15, 2011
    [Adwords] Staying Ahead of Google AdWords Ad Copy Best Practices
    The majority of … Continue reading → The post Staying Ahead of Google AdWords Ad Copy Best Practices appeared first on Fathom. Are you utilizing these features? Paid Advertising/SEM/Display
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Adwords] PPC Budget Forecasting on the Fly
    In fact, all you really need is AdWords. Once in AdWords, you’ll want to make sure to add both ‘impression share’ and ‘lost impression share (budget)’ columns. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc Can you provide me an update by EOD?”. The answer is yes! Source: [link].
    [Adwords] 4 Ways Schools Can Leverage Paid Search Ad Extensions
    Education Industry Online Advertising/SEM/Display ad extensions AdWords Google It’s inevitable that paid search marketers are fighting for the same thing: the most real estate on the SERPs. Standing out from the crowd is really the only way to catch a potential customer’s eye. So what’s the easiest way to gain real estate? Ad extensions.
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Adwords] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    Google AdWords even has its own ‘help’ section dedicated to the specific restrictions around the advertising of healthcare-related products and services. Healthcare Online Advertising / SEM / Display AdWords healthcare marketing HIPAA ppc Download Free Hospital PPC Study. Here’s several reasons ….
  • INBLURBS  |  THURSDAY, JUNE 23, 2011
    [Adwords] LinkedIn endorsement and follower count to get the most clicks for your paid advertisements
    As you maybe have heard LinkedIn has launched a Personalized Ad Platform , which makes ads more attractive. These improvements doe really benefit marketers. About LinkedIn: LinkedIn is a business-related social networking site and is mainly used for professional networking. Quantcast reports LinkedIn has 21.4 million monthly unique U.S.
    [Adwords] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! To stay up to date, please subscribe to our  RSS Feed.
  • SAZBEAN  |  MONDAY, JANUARY 23, 2012
    [Adwords] Top Industries Advertising with Google in 2011
    WordStream , Provider of AdWords solutions. Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? Marketing
    [Adwords] Why I Love-Hate Google Adwords Quality Score
    I recently read a few articles about pay per click advertising (PPC);  one in particular, a post by Andrew Goodman for ClickZ on Quality Score, got me thinking. I’ve set up quite a few Google Adwords campaigns in my days as a search marketing specialist.  And I learned many years ago about implementing best practices when [.].
    [Adwords] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact –…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It –…res-can-225648.
    [Adwords] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. SEO Tools and Reviews.
  • BLOG MY CALLS  |  MONDAY, MARCH 10, 2014
    [Adwords] 8 Things To Do If Your Organic Traffic Drops Suddenly
    For example, did you start AdWords in January? Did you stop AdWords in January? As they considered what marketing tactic may have inadvertently pulled a lever, the only change they made was increasing spend on Google AdWords. Spending on Google AdWords supposedly helps SEO??? We''ve all been there. Did time on site drop?
    [Adwords] 8 (Free) Google Resources B2B Marketers Need To Know
    Google AdWords Features History. The recent launch of Google’s  AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.
    [Adwords] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. Make Facebook conversions work for you: 1. Conversion Optimization Social Media Facebook Facebook Conversion
    [Adwords] FAQ: What’s the Difference Between a Home Page and a Landing Page?
    When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. Doing so will increase your sales and reduce your Adwords expenses. Tags: Featured Adwords FAQ home page landing page saving money
    [Adwords] Growing Your Business…One Facebook Friend at a Time
    Having actively managed Google AdWords campaigns, I first thought the best way to capitalize on Facebook was to utilize their pay-per-click system. When I asked them how this was performing, he noted the performance numbers such as Click Thru Rate (CTR) were significantly lower than the identical campaign run using Google AdWords.
    [Adwords] Discover the 5 Steps to Help You Profit with Google Adwords
    Do you know why businesses lose money with Google AdWords? Whether you are new to Google AdWords, or want to optimize your campaigns to improve ROI, this blog post is for you. He has managed several million dollars worth of AdWords accounts over the course of seven years. Three AdWords Lessons. It''s extremely targeted.
    [Adwords] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
    Higher Education Online Advertising / SEM / Display countdown widget education paid search Google AdWords Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made.
  • NUSPARK  |  SATURDAY, APRIL 27, 2013
    [Adwords] How to Set Up a Promoted Tweet Campaign Targeting Keywords
    Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Below is a video of how it works. click bottom right to enlarge).  .  . Strategy for Advertisers.  .
    [Adwords] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. The Demise of Google+. Image Source. Google’s Complete Search Quality Rater’s Guidelines. Mobilegeddon. Image Source.
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Adwords] Video ads: Facebook or YouTube?
    The New Adwords is Video. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return. The downside is that as more and more companies wise up to the good deal that AdWords provides, certain keywords now cost hundreds of dollars to advertise on. Source:
    [Adwords] Three Ways to Dominate the Marketing Automation Industry
    But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. Again like AdWords, the system would automatically optimize the programs based on results. This is by far my preferred solution.
    [Adwords] The Most Dangerous Opinion in Marketing: Yours
    Search Testing: Google Adwords (campaign experiments are particularly useful for testing) Banner Creative Testing: Flite (simple creative testing and dynamic creative) Email Testing: Even a free MailChimp account supports A/B testing and every commercial ESP supports testing. How does your opinion influence your marketing activity?
    [Adwords] Seven Expert Google Analytics Guides
    ” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.” Image credit: iMedia Connection. What if they did use 20%, or 50%, or more of what the tool can provide? It’s very common.”
    [Adwords] Google Analytics- Calculated Metrics for Lead Generation Websites
    Google Adwords Cost Per lead or sale (with agency mark-up). This works if you have Adwords and Analytics linked, as you should. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics.
    [Adwords] FAQ: What’s the Difference Between a Home Page and a Landing Page?
    When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. Doing so will increase your sales and reduce your Adwords expenses. Featured Adwords FAQ home page landing page saving money
    [Adwords] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. The code that is placed on a website for a program to run is called a "tag.". B2B Marketing SEO B2B Websites
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Adwords] May Brings New Products and Updates from Google
    AdWords #StepInsideAdwords Livestream and New Product Rollout. On Tuesday, May 2, 2015, Google held a Livestream event in order to announce some product improvements and new product offerings within AdWords. Also of note from the AdWords Livestream is the enhancement and improvement of some of the measurement tools located in Adwords.
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Adwords] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month. Do you allocate more budget to LinkedIn or Adwords? Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Adwords] The 100 Most Expensive Keywords on Google [Infographic]
    With the help of the folks at SEMrush , WebpageFX figured out which keywords have the highest cost-per-click in Google AdWords. Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. SEO PPC Daily IGSS
    [Adwords] Act-On Inbound has arrived
    Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get better results from AdWords. Act-On now integrates directly with your Google AdWords account to give you accurate information about: How your PPC campaigns are performing.
    [Adwords] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    search engine marketing dollars goes to Google AdWords. AdWords, AdSense, Display Network, AdMob, Doubleclick, or something else? According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S.
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Adwords] An Overview of Google Analytics Goals & Conversion Metrics
    Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform.  . Adwords. What is a Goal.
    [Adwords] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
    For example, if you sell CRM software to enterprise firms only, and your keyword term you are bidding on in Adwords is CRM Software , then a negative keyword could be SMB (small or medium sized business).  The first thing I do is review the Adwords Search Term reports.  Determining negative keywords. Target geography: United States.
    [Adwords] Testing for B-to-B Marketers: How hard is it?
    Split tests are easy to set up, and applicable to any communications vehicle that drives a response—whether it be an email, a landing page, a banner ad, Adwords copy, anything, using free tools like Google Website Optimizer or scores of other SaaS or enterprise software tools. Web Metrics Google Website Optimizer marketing
    [Adwords] Top Ten Reasons You Know You’re a Social Media Expert [Humor]
    Unlike Google AdWords, there isn’t any certification for social media. How do you know if you’re a social media expert? There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made).
    [Adwords] The dashboard has finally been perfected
    Google AdWords. Google AdWords (MCC). never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough.
    [Adwords] This Week in Growth Marketing: Twitter Roundup
    Google’s new AdWords game: What the Removal of #AdWords Sidebar Ads May Mean for Digital Marketers. CMO conversion demand gen Google AdWords growth marketing lead generationWe get it: It’s impossible to stay on top of every growth marketing story throughout the week. Sound too good to be true?
    [Adwords] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    Whether you''re working with an agency or just a large internal team, hand it off to someone else to implement. (It''s also helpful just to keep things straight in your own head.). 3) Use It to Keep Track of AdWords Campaigns. If you’re doing it right, your Google AdWords campaign probably isn''t a walk in the park. Did we scare you?
    [Adwords] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Use the Google AdWords bid simulator  on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Emphasize Bidding for Positions 1 Through 4. Focus on Mobile.
  • INBLURBS  |  TUESDAY, JULY 12, 2011
    [Adwords] 5 Easy steps to get found on Google from your potential customers
    Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing. They are ready to increase marketing budgets for newer and more efficient methods of attracting customers which can generate huge business leads. You should not underutilize your resources in any case. Step 4: Get your traffic.
    [Adwords] Google Tricks, Not Treats
    Not one mention on the Google AdWords blog of these changes. Online Advertising/SEM/Display AdWords category exclusion Google AdWords optimization Search Engine Optimization While we were busy stuffing our faces with Halloween candy, it seems Google has played another trick on us. Where is this data now you ask? end rant).
    [Adwords] Search Engine Marketing (SEM) Best Practices
    Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign. Higher goals require a larger budget. 2. Write your ads.
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